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2009-2010
VRFish Business Plan
‘representing and advocating the interests of the Victorian recreational fishing community’
Marine House
Ground Floor, 24 York Street
South Melbourne Victoria 3205
P 03 9686 7077 F 03 9682 1066
info@vrfish.com.au
www.vrfish.com.au
Christopher Collins – Executive Officer
Ben Scullin – Grants / Project Officer
Alison Gibson – Operations Manager
Samantha Snowden-Finch – Administration Assistant
Jodie Haigh – Accounts Officer
EXECUTIVE SUMMARY
The 2009-2010 Business Plan is to be read in conjunction with the 2007-2012 Strategic Business Plan.
An annual Business Plan will developed, accompanied by a yearly budget to define the direction of VRFish,
outlining key tasks and activities to assist in achieving the five year Strategic Business Plan.
As identified in the 2007-2012 Strategic Business Plan, VRFish will focus its activities on five key areas:
1. Proactively managing fisheries by ecosystem based fisheries management (EBFM)
2. Improve and maintain recreational fishing access and infrastructure
3. Environmental sustainability (climate change) water conservation and fish habitat improvement
4. Coordination and communication between key fishing stakeholders (public relations) – educational
and promotional programs
5. Security of VRFish funding arrangements
This business plan will be used to produce a set of KPI’s that form the basis of regular reports to the
VRFish board. In turn these KPI’s will be used to set personal KPI’s for VRFish staff.
It is noted that the 2009-2010 Business Plan is an interim Plan and Budget, it is intended that a new
Strategic Business Plan will be required to be developed following the outcomes of the Fisheries
Consultative Arrangements and the pending VRFish Model Review.
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KEY AREAS
1. Proactively managing fisheries by ecosystem based fisheries management (EBFM)
2. Improve and maintain recreational fishing access and infrastructure
3. Environmental sustainability (climate change) water conservation and fish habitat improvement
4. Coordination and communication between key fishing stakeholders (public relations) – educational
and promotional programs
5. Security of VRFish funding arrangements
Objective Key Action Measure Committee or
Area Individual(s) Responsible
Assist in the introduction 1 Develop requirements for what will
of Ecosystem Based constitute a healthy fishery
Fisheries Management to • Advocate availability of fish
Victorian Fisheries resources through resource
management and stocking
programs#
- Participate in CONS March 10’ State Council
Meetings
- Conduct Open Houses to Ongoing State Council
plan long-term stocking
programs
o North East August 09’
o Glenelg Hopkins November 09’
o West Gippsland February 10’
o Corangamite May 10’
• Advocate environmental flows
of Victoria’s waterways to
maintain healthy habitat#
- Assist in the development of Ongoing Water & Habitat Committee
CMA Stream Flow
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Management Plans and
other Water Management
Plans
• Evaluate the impact of Ongoing State Council
diverted water i.e. pipelines,
on fish resources
• Advocate the use of PIRVic’s June 10’ Research & Development
‘angler satisfaction’ measure Committee
• Promote that “iconic” fisheries Ongoing State Council
are managed on an EBFM
basis (participate in the
development of Fishery
Management Plans)#
- Abalone (Review)
- North Central
- East Gippsland
- Goulburn-Broken
- Mallee
Participate in the roll-out 2 Work with Government agencies on
of the Government’s identified policies:
Recreational Fishing and • Install fish cleaning tables
Boating Policy - Work with Fisheries Victoria Ongoing Infrastructure Committee
in prioritizing locations
• Install artificial reefs
- Work with Fisheries Victoria Ongoing Research & Development
in expanding the program Committee
• Adopt-a-stream program
- Work with Fisheries Victoria Ongoing Water & Habitat Committee
in developing program
• Establishing new fisheries and
fishing opportunities, such as
Devilbend Reservoir and Trout
4
Cod#
- Work with Native Fish Ongoing State Council
Australia to investigate the
introduction of the Trout
Cod fishery
- Assist in the Ongoing State Council
implementation of the
Devilbend Natural Features
Reserve Management Plan Research & Development
- Investigate the potential of Ongoing Committee
opening Frankston
Reservoir as a Recreational
Fishery
- Investigate the Ongoing Access Committee
establishment of an estuary
perch fishery at Lake Bolac
- Participate on the Ongoing State Council
Macquarie Perch Recovery
Plan Steering Committee
- Investigate the Ongoing Research & Development
establishment of a marine Committee
and estuarine stocking
program
• Improving angler access#
- Work with Fisheries Victoria Ongoing Access Committee
to identify improvements to
access at key recreational
fishing locations
• Meeting the demand for boat
launching facilities#
- Work with Parks Victoria to Ongoing Infrastructure Committee
improve Western Port &
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Port Phillip Bays’ boat
infrastructure
• Develop a classification for
Victorian rivers and streams
- Work with Fisheries Ongoing State Council
Victoria, Native Fish
Australia, Council of
Victorian Fly Fishing Clubs
and the Australian Trout
Foundation to classify
Victorian rivers and streams
• Implement a Recreational June 10’ State Council
Fishing Policy in preparation
for the 2010 Victorian Election
Implement actions 2 • Define and action access
defined in the Access for issues annually (please refer
Recreational Fishing Policy to proposed activities plan).
Paper# - Implement the ‘Access with June 10’ Access Committee
Obligations’ campaign
Deliver proactive policy 3 Develop a broad range of up-to-date
directions which improve recreational fishing policies
recreational fishing • Evaluate proposed initiative
government/industry etc to
respond to climate change and
its effects on recreational
fishing#
- Provide input to the Ongoing State Council
Government’s Our
Environment Our Future
Policies and the Our Water
Our Future Policies
• Conduct an audit of policies
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and prepare a renewal
program
- Review Inland Fisheries June 10’ Water & Habitat Committee
Policy, including Salmonids,
Native Fish, Environmental
Flows, Stocking and Habitat
- Define passive fishing Ongoing Water & Habitat Committee
- Develop a Marine & Ongoing State Council
Estuarine Fishery Policy
An active well informed 4 Build an increased, active and better
membership drawn from informed membership base
diverse experiences • Develop and promote
partnerships with kindred
organisations and
stakeholders#
- Develop Memorandums of Ongoing VRFish Board
Understanding (MoU) with
organisations
• Strengthen relations with
fishing associations and clubs#
- Attend regular fishing Ongoing Secretariat
association and club
meetings
Implement actions The following tasks will be Within the life Reference Group
identified in Fishery undertaken by the Reference Group of the Fishery
Management Plans(FMP)# (yet to be established for each FMP) Management
– the role of the Reference Group is Plans
to coordinate activities and projects
in support of each plan’s actions,
strategies and objectives (VRFish
will be a participant of this group):
- Conduct Open Houses to Ongoing
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implement FMP commitments
o North East August 09’
o Glenelg Hopkins November 09’
o West Gippsland February 10’
o Corangamite May 10’
4 • Identify and encourage
responsible recreational
fishing behaviour1, 2, 3, 5, 6, 7, 8
- Distribute the Victorian October 10’ Communications & Publicity
Recreational Fishing Code of Committee
Conduct through outlets in
the regions via the
Recreational Fishing Guide
3 • With the assistance of
Fisheries Victoria, engage
other agencies to maintain
and enhance fish habitats1, 2, 3
- Develop partnerships with
agencies to ensure that
potential adverse impacts of
catchment land and
waterway use activities on
fish habitat and fisheries
are adequately considered
in the development of
programs
- Work with agencies to
identify funding
opportunities to expand
weed control programs
3 • Engage other agencies to
maintain or improve access to
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fisheries resources1, 2, 3, 4, 5, 6, 7,
8
- Work with agencies to
identify needs and seek
funding to maintain or
enhance boating access
facilities
- Work with agencies to
ensure that fisheries
interests are properly
considered in any
management arrangements
designed to alleviate
congestion from competing
water-based activities
- Engage relevant foreshore
and waterway management
authorities to resolve shore-
based fishing access issues
and to seek funding to
maintain or enhance shore
4 fishing access facilities
• Quantify the social and
economic benefits of
alternative trout fishing
regulations within the North
East Fishery (see also R&D
Plan)5
- Undertake consultation to
identify candidate rivers to
be used in the
quantification of social and
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economic benefits of
alternative trout fishing
regulations
Strengthen operation of 4 Create a Research and Development
Research and Plan for recreational fisheries
Development Committee - Host a R&D Forum Ongoing Research & Development
Committee
Implement actions 4 Define and implement Ongoing Communications & Publicity
defined in the communication projects annually Committee
Communications Plan# (please refer to proposed activities
plan).
A well resourced Peak 5 Review funding formulae and
Body capable of service diversify funding source (see also
delivery Communications Plan)#
Undertake a biennial review of the
recreational fishing representation
model
- Finalise review of model and June 10’ State Council
implement identified
strategies
1. Anderson Inlet Fisheries Reserve Management Plan
2. Lake Tyers Fisheries Reserve Management Plan
3. Mallacoota Inlet Fisheries Reserve Management Plan
4. Glenelg Hopkins Fishery Management Plan
5. North East Fishery Management Plan
6. West Gippsland Fishery Management Plan
7. Corangamite Fishery Management Plan
8. Wimmera Fishery Management Plan
9. Port Phillip and Western Port Fishery Management Plan
10. Rock Lobster Fishery Management Plan
# It is recognised that this task will go beyond the 2009-2010 financial year.
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BUDGET
VRFish Core Budget 2009 - 2010 Anticipated Revenue $450,090
Office Costs Office Rent $27,000.00
Equipment Purchase/Maintenance $2,000.00
Equipment Lease $2,500.00
Postage- General/Stamps $1,200.00
Telephones/Fax $12,000.00
Stationery $1,800.00
$46,500.00
Accounting ASIC fees $40.00
Accounting & Auditor's Fees $7,500.00
Bank Fees $360.00
Bookkeeping Fees $6,300.00
Petty Cash $500.00
$14,700.00
Insurances Liability, Directors, Contents $5,000.00
Work Cover $550.00
$5,550.00
Salaries/On Costs Staff Members $222,546.40
Chairman's Honorarium $5,000.00
Chairman’s Expenses $6,000.00
Staff Expenses – Ent./Travel/Accom. $25,000.00
$258,546.40
Advertising/ Internet ISP/ WEB Hosting $1,600,00
Promotion/ Web Redesign $5,000.00
Printing Printing & P/copying General $3,500.00
Melbourne Fishing Show $3,000.00
Melbourne Boat Show $3,500.00
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Leisurefest $3,000.00
Fishing Lines Magazine $20,000.00
Education & Training $1,000.00
$40,600.00
Memberships VRFish Membership Badges $100.00
Recfish- Affiliation $500.00
BIA- Affiliation $300.00
Publications/Subscriptions $100.00
$1,000.00
Meeting Costs Board Meetings x 6 $9,000.00
State Council Meetings x 4 $26,000.00
External Meetings $16,500.00
Open House $2,000.00
$53,500.00
Committee Costs Communication S-C $1,000.00
Finance S-C $1,000.00
Infrastructure S-C $1,000.00
Access S-C $1,000.00
Research S-C $1,000.00
Water S-C $1,000.00
$6,000.00
Total Expenses $426,446.40 $426,446.40
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