Alexa is a specialized web site ranked publishing site. Alexa started to search engine founded in April 1996 (U.S.), aims to allow Internet users in the virtual world to share resources, become more involved in the organization of Internet resources.
04 Camera At the inception of the ALEXA project we looked carefully at what is needed to create digital image and audio in the most efficient manner, including what it takes to get that content quickly into post and distribution. During our discussions with industry experts, it became obvious that a modern digital camera system requires much more than just a new camera with a great sensor - lenses, recording media, recording codecs, electronic accessories, mechanical accessories, batteries and post production have to mesh perfectly for a smooth journey of content from set to post. The system has to be complete and all its parts tightly integrated. The challenge was tremendous in scope, more vast and complex than the creation of the ARRICAM system. The Universe Third Party Components Another important realization was that we did not have to invent everything ourselves. We are grateful for the fantastic contribu- On the contrary, we decided tions from a number of companies who to create a system with an open, have worked closely with us, integrating future-proof architecture that can ARRI Technology their technologies and products into the tap into existing standards and ALEXA system. best-of-class solutions. Where At the center of the system is the ALEXA existing methods did not satisfy camera, consisting of ARRI core technologies: The big news is that ARRI is now one of our demand for highest quality sensor, image processing electronics and only a few companies world wide that and efficiency, we worked closely image processing software, all combined are offering Apple ProRes hardware with companies such as Apple, under the term ARRI Imaging Technology (AIT). products for efficient Direct to Edit func- FUJINON and others to inte- Since no existing approach to electronic tionality. Recording the same standard grate their technologies and viewfinders had won us over, we built our high quality codec that is also used na- experience into the ALEXA sys- own. The ARRI Electronic Viewfinder EVF-1 tively by the Final Cut Pro editing soft- tem. Additionally, we built on is based on the combination of an innovative ware is a revolutionary step in digital the strengths of existing relation- display with ARRI illumination, electronics, production. Not only is this the fastest ships, such as our decade long optics and hardware. All this is supported and easiest method to get high quality close cooperation with ZEISS. by precision mechanical and optical com- images and sound from the camera into The result is the most complete ponents that were designed based on years an editing system, it also streamlines the and powerful digital production of experience in building motion picture entire off-line/on-line workflow. system ever built. cameras. Direct To Edit In order to record ProRes encoded image files onto an on-board recording medium, we have licensed the SONY SxS driver software, which allows the fast data rates necessary to record even ProRes 4444 ALEXA is, of course, compatible with the data onto SxS wide range of ARRI mechanical and elec- memory cards. tronic accessories, including matte boxes, follow focus units, the ARRI Wireless Re- mote System, the new High Definition on- board Monitor HDM-7, the ARRI bridge plate system and the ARRIHEAD. This in- cludes also numerous accessories devel- oped especially for ALEXA. Camera 05 Apple To guarantee a smooth workflow in post ProRes Codec when working with ARRIRAW, ARRI has been working with numerous third par- ARRI/FUJINON SONY ties that have enrolled in the ARRIRAW Zooms SxS Cards Partner Program. Their products can na- tively read and process ARRIRAW data. ARRIRAW capable equipment and tools are available from: ARRI, AVID with the ARRIRAW Avid Plug-in, Digital Vision, DVS, Filmlight, Glue Tools, Iridas, MTI ARRI and Pomfort. A complete overview and Imaging Technology Third Parties links to ARRIRAW Partners, equipment, ARRI/ZEISS Electronic Viewfinder On-board tools and post facilities are available at Primes & Zooms Mechanics and Optics Recorders www.arridigital.com/contacts/partner- Accessories program. A large variety of on-board batteries are available for ALEXA since the camera supports both the Gold and the V-mount Panavision and Third Parties standard, in back or top mounted con- ARRIRAW figurations. Stills Camera Lenses Partner Program To protect the investment in ALEXA, Third Parties three major components of the camera On-board are specifically designed in a modular Batteries fashion. First, the module that holds the memory cards is removable. When dif- ferent card standards are available in the future, this module can be easily re- placed with other storage modules. Second, the camera electronics, which comprise the whole right side of the camera, can also be removed and re- Open, Future Proof Architecture placed with an upgraded electronics with advanced features. And last but not least the Exchangeable Lens Mount Our new partnership with FUJINON has re- The ALEXA system is based on an open (ELM) system allows the use of PL as well sulted in a new family of zooms: the Alura architecture with many industry-standard as Panavision and stills camera lenses, Zoom 18-80 and Alura Zoom 45-250. interfaces and compatibility to third party expanding the option of the filmmaker. These ARRI/FUJINON zooms combine the products. This provides more choice to highest optical performance with a practical the customer and, in combination with a size, weight and price and are a perfect number of modular components on the match with ALEXA. camera, makes the system future proof. Weblinks: www.arridigital.com/teaser Our on-going, long-term relationship with We are closely working with third party www.arridigital.com/contacts/ ZEISS has produced the greatest range of on-board recorder manufacturers to en- partnerprogram matched PL mount lenses available, all 100% sure compatibility with ALEXA. This in- compatible with ALEXA. This range includes cludes physical mounting issues, remote the Master Primes, Master Macro 100, Ultra start/stop, metadata recording and ARRI- Primes, Ultra 16 lenses, Lightweight Zoom RAW de-bayering. While there are a large LWZ-1 and the Master Diopters. Playing on number of recorders that can record HD the strengths of this lens range, ARRI and video, the ARRIRAW T-Link certificate al- ZEISS are introducing a new Master Prime lows an easy identification of ARRIRAW 12 lens, while continuing to work on many capable equipment. Currently, certified other projects. recorders are available from Codex, S. two and Keisoku Giken.
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