NAMSS STATE AFFILIATE EVENT MARKETING PLAN TEMPLATE
Event Marketing Plan
Date plan was created
PLAN OVERVIEW
Provides highlights of the various sections of the plan to board members and those reviewing it a general concept of what is included and main goals of the plan.
ATTENDANCE GOALS
Include examples of the previous year’s attendance and an overall goal that they plan to reach. Base goals should align with budgeted attendance, while overall goals should be reasonable.
OBJECTIVES
Describe the main goals that you want your plan to meet, including: An increase in member attendance; An estimate of non-member attendance; and Tracking the campaign to better evaluate its effectiveness
OPPORTUNITIES
Describe the opportunities you have to promote this event. Note any particular headlining speakers, topics of interests, breakthrough products and services, social events, or the event’s location.
CHALLENGES
What are the challenges of promoting this event? Are their any competing events? Is the membership suffering economic losses?
AUDIENCES
Pinpoint target audiences to whom you will promote the event, including: Current members Prospective members Prospects from a particular company Past meeting attendees