PRESS RELEASE FROM SARAH TROTMAN ASSOCIATES by DerekSchouman

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									PRESS RELEASE FROM SARAH TROTMAN & ASSOCIATES
Re: Small Business Expo
For immediate release, March 2008

Small Business Expo gets in the zone to handle crowds

This year’s Small Business Expo is again expected to be New Zealand’s
largest event for business and to handle the large crowd, speciality zones are
being set up to make it easier for people to find information quickly.

The Small Business Expo will be in Auckland from 16-18 April and then go to
Christchurch from 20-22 May and Wellington from 25-27 June.

Last year was the first for the Small Business Expo to go nationwide and it
proved a huge success says expo organiser Sarah Trotman with more than
13,000 people attending the three events. “However, to handle the numbers
we have established expert zones so people can access business support
quickly and efficiently,” she says.

“Research from our last expos found nearly 90 percent of who attend the
Small Business Expo do business at the expos business owners say they will
return next year. Also 59 percent of business owners (according to a
Touchpoll independent survey) – so people have to be able to move around
the expo easily.”

In keeping with this year’s expo theme – sustainability - The Genesis Energy
Sustainability Zone will encourage business owners to learn from
organisations involved in sustainable business development. Organisations
exhibiting within the zone offering sustainable support services include
Genesis Energy, Landcare Research, Ministry for the Environment,
Sustainable Business Network, The Natural Step, Business Lab and
Envirostate.

As well as the Genesis Sustainability Zone this year’s zones will include The
Ministry of Economic Development Online with Business Zone, Statistics NZ
Business Information Zone, Te Puni Kokiri Maori Business Development
Zone, The National Business Support Zone and The National Bank Seminar
Series.

“At each zone organisations will be on hand to answer questions and provide
useful information to people attending the expo,” Sarah Trotman says. “This
expo is all about making a difference for the business people who come
through the doors.''
At the Ministry of Economic Development Online with Business Zone she
says people can learn how easy it is to set up a company online. “They can
also discover how you can invest in and protect your ideas and get
information about the solutions available for creditors when you are owed
money by a debtor.”

At the Te Puni Kokiri Maori Business Development Zone people will get
information on the Maori sector and details on specific business support
initiatives available.

Last year one of the most visited stands was Statistics NZ. This year at the
the Statistics NZ Business Information Zone people will be able to get free
valuable information on target markets, business activity by region, how to
target new customers, import and export trends, changes in the cost of labour,
living and the productive sector as well as regional market conditions.

The National Bank Seminar Series will be running for the duration of the expo
with 40 experts giving free seminars on subjects of interest to small business
owners.

Trotman says, “It is important for business owners to develop and edge over
their competitors and they can only do this by taking time out of their
business. The expo is the perfect opportunity to take advantage of free
information and support that is out there for business owners, often they just
don’t know where to find it.”

The Small Business Expo is being held
    at Auckland’s ASB Showgrounds from Auckland April 16, 17, 18;
    at the Christchurch Convention Centre from May 20, 21, 22
    and in Wellington at the TSB Arena on June 25, 26, 27.

Information on the Small Business Expo is available through the website
www.businessexpo.co.nz.

The Vero Excellence in Business Support Awards will be announced during
the Small Business Expo in Auckland on 17 April; for information on finalists
visit www.excellenceinbusinesssupport.co.nz

ENDS

More information:
Please contact Jane Parlane at Sarah Trotman & Associates in the first
instance for photos, captions, interview opportunities with Sarah Trotman and
specific feature ideas Tel 09 520 1148 or Mobile: 021 912 631. Email
janeparlane@xtra.co.nz

								
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