Display Mannequins by mannequin007


More Info

                                                                      The mannequins in this picture were created
                                                                      by United Displays, Sydney Australia.

                                                                      Phone: +61 2 9560 6222

Display Mannequins - Generic Ones Can Kill Sales
Basically, display                     a complete mannequin which              consolidating your market image
                                       includes head, arms, hands and          and market positioning, so need to
mannequins are any form
                                       legs, or a simple dressmaker or         stay fresh and current. Any display
used for displaying fashion            tailor form consisting of the bust to   that looks old and not in vogue will
merchandise for sale.                  the top off the thigh or various        lose you customers.
However when people use the term       permutations of the body form.
they are usually referring to life-    The type of mannequin to
sized models of the human figure,      use depends on the items
male or female, that are used to       being displayed and the
                                                                       It can look really shoddy when a
promote an item of fashion in retail   visual merchandising            display of teenage clothes is
stores. The display mannequin is an    strategy, as well as the        presented on old out-of-date
extension of the real human figure,    marketing strategy.             display mannequins - Don’t Do It !
and it more often than not relates
                                       Always keep in mind that
to fashion.                                                            But what should you be looking
                                       mannequins are a
Types of Display Mannequins            continual marketing and
                                                                       for when you’re selecting the
These can include:                     point-of-sale aid. They are     mannequins ?
                                       always promoting the
                                       merchandise as well as

Display mannequins can be used to merchandise              In addition retailers use display mannequins as a
varying items of fashion. This can include apparel and     means of marketing various fashion concepts, to
garments however it can also be narrowed to particular     illustrate a new design or show how different pieces of
items. A whole mannequin may not be necessary if all       apparel worn together can enhance the total outfit.
that is required are parts of it such as the head, hand    Mannequins can be fitted with matching shoes, scarves,
and feet. These parts of mannequins can be used to         gloves and eyewear to complete an overall fashion
merchandise and promote goods for jewelry, safety          statement.
wear, shoes, hats, glasses and the like.

                                                                 So in essence display mannequins are a
Mannequins can also be used for various market                   fundamental part of the visual merchandising
segments within the fashion market. From high end-               strategy. You can find out more by visiting
fashion, to street wear, to outdoor activities, to sport
wear : there is a mannequin for all these purposes. But          We have designed complete ranges of
be careful of generic mannequins, or mannequins that             mannequins for numerous retailers, and know
don’t represent the image your target public have of             the most cost-effective solutions that increase
themselves.                                                      your sales.
• A mature age fashion retailer needs to select a
  mannequin that reflect this demographic.

• An active athletic mannequin is significantly more
                                                                 United Displays commenced in 1946
  effective than a generic mannequin in displaying
  outdoor activities.                                            specializing in servicing the requirements of the
                                                                 visual merchandising segment of the retail
• It can look really shoddy when a display of teenage            industry.
  clothes is presented on old out-of-date mannequins.
                                                                 With our extensive skills base in sculpturing and

Why use a mannequin at all ?                                     moulding we can custom-make any items
                                                                 including mannequins, signs, museum pieces,
It has been shown that displaying the merchandise as it
                                                                 theme park displays, jewelry displays,
should be worn, crystallizes in the buyer’s mind how             decorative pieces and other props.
that item would appear on them. And if customers also
have a positive disposition to the appearance they are           Phone: +61 2 9560 6222
more likely to buy.


To top