The mannequins in this picture were created
by United Displays, Sydney Australia.
Phone: +61 2 9560 6222
Display Mannequins - Generic Ones Can Kill Sales
Basically, display a complete mannequin which consolidating your market image
includes head, arms, hands and and market positioning, so need to
mannequins are any form
legs, or a simple dressmaker or stay fresh and current. Any display
used for displaying fashion tailor form consisting of the bust to that looks old and not in vogue will
merchandise for sale. the top off the thigh or various lose you customers.
However when people use the term permutations of the body form.
they are usually referring to life- The type of mannequin to
sized models of the human figure, use depends on the items
male or female, that are used to being displayed and the
It can look really shoddy when a
promote an item of fashion in retail visual merchandising display of teenage clothes is
stores. The display mannequin is an strategy, as well as the presented on old out-of-date
extension of the real human figure, marketing strategy. display mannequins - Don’t Do It !
and it more often than not relates
Always keep in mind that
to fashion. But what should you be looking
mannequins are a
Types of Display Mannequins continual marketing and
for when you’re selecting the
These can include: point-of-sale aid. They are mannequins ?
always promoting the
merchandise as well as
Display mannequins can be used to merchandise In addition retailers use display mannequins as a
varying items of fashion. This can include apparel and means of marketing various fashion concepts, to
garments however it can also be narrowed to particular illustrate a new design or show how different pieces of
items. A whole mannequin may not be necessary if all apparel worn together can enhance the total outfit.
that is required are parts of it such as the head, hand Mannequins can be fitted with matching shoes, scarves,
and feet. These parts of mannequins can be used to gloves and eyewear to complete an overall fashion
merchandise and promote goods for jewelry, safety statement.
wear, shoes, hats, glasses and the like.
So in essence display mannequins are a
Mannequins can also be used for various market fundamental part of the visual merchandising
segments within the fashion market. From high end- strategy. You can find out more by visiting
fashion, to street wear, to outdoor activities, to sport
wear : there is a mannequin for all these purposes. But We have designed complete ranges of
be careful of generic mannequins, or mannequins that mannequins for numerous retailers, and know
don’t represent the image your target public have of the most cost-effective solutions that increase
themselves. your sales.
• A mature age fashion retailer needs to select a
mannequin that reflect this demographic.
• An active athletic mannequin is significantly more
United Displays commenced in 1946
effective than a generic mannequin in displaying
outdoor activities. specializing in servicing the requirements of the
visual merchandising segment of the retail
• It can look really shoddy when a display of teenage industry.
clothes is presented on old out-of-date mannequins.
With our extensive skills base in sculpturing and
Why use a mannequin at all ? moulding we can custom-make any items
including mannequins, signs, museum pieces,
It has been shown that displaying the merchandise as it
theme park displays, jewelry displays,
should be worn, crystallizes in the buyer’s mind how decorative pieces and other props.
that item would appear on them. And if customers also
have a positive disposition to the appearance they are Phone: +61 2 9560 6222
more likely to buy.