430NCFA06advice E-Commerce Marketing (online) Advice to Future Students assignment Tim Johnston Vada Y. Singleton E-commerce Dec. 6, 2006 What I learned in the e-commerce class is that the average newspaper reader is older, educated and earns a high income. I think that this maybe the case because more older people are not buying computers and reading the newspaper is still the best source of information for them. The highlights of the course were the different activities that we had to do. I particularly like doing the homepage and being able to see my classmate’s faces since we are an online class. The eBay assignment made an impression on me because I was able to learn how eBay works. I really thought that Americans were leading the world when it comes to media usage of the wireless technology. This new information has changed the way I feel about how advanced other countries are when it comes to using wireless technologies. I wish I had known that taking your time and reading the chapters will help you do well on the quizzes and test. I found out that the more you take the quizzes, it will help you to understand and do better on the tests. I recommend that you take the practice quizzes at least five to six times. The more you take the quizzes the better you are able to retain the information. I wish I could have gotten ahead on my quizzes so that if something was to happen and I could not take the test at the appropriate time then I would not have to do any make-up tests. I feel that the way the class is set up should not be changed. I like the class and would take a class from Professor Johnston any day. I like the fact that he uses the different activities to teach us about what’s going on in the real world. I have learned about so many different things through the assignments. Marketing 430: E-Commerce Marketing (online) Fall 2006 Advice assignment Anthony A Carter E-commerce and Marketing December 7, 2006 I have enjoyed this course the book was very informative, I read every chapter, and I feel as though the book takes you through the process of starting an E-Commerce site. It takes you from the planning phases to the market segmentation all the way to the roll out phase of the web site. There were great examples on what to expect from throughout the process. I also feel that the discussion reemphasized the book. Unfortunately I wish that a dial up connection did not have many problems but I have experienced several this semester. Working and going to school proved difficult especially when the dial up connections would not cooperate. Casey Bauer Dixon E-Commerce Marketing December 2, 2006 What I learned in this course: I learned a lot about e-commerce marketing. There were many aspects that I had never even thought about. For instance, I never knew backward links existed. I also never knew that you could send flowers internationally, and actually the price is not that bad. I also learned how to use Yahoo finance, I have never been very interested in the stock market, but this assignment made it seem more interesting and even fun to check and see how your imaginary stocks had done. Some advice I would give to new students is to stay on top of your work & try to do it ahead if time if you can. Read the chapters thoroughly, it will help you big time when it comes to taking the quizzes. Also, if you are having problems email the teacher, he is very helpful & will work with you. I had problems signing up for the course & then they entered me in the wrong course, so I got behind at the beginning. He was understanding of this & I appreciate that. I also liked the discussion boards, it was interesting to read everyone’s answers and opinions on different subject matter. Kelli Wright E-Commerce Marketing 12-4-06 “What I learned” in this course was how much e-commerce marketing really does help my life out and makes my life a lot easier. The highlights of this course for me were taking the practice quizzes and doing the discussion boards. Taking the practice quizzes really helped me out because you could take them multiple times and you got a very good idea as to what the real quiz was going to be like. When you first enter a class you know nothing about, your stress level is kind of high or it was for me. Having these practice quizzes helped alleviate some of that stress and it also added one extra point to your real quiz if you made a one on it. You could make a 21 out of 20 or that one point could make up for one question that you missed on the real quiz. The discussion boards were fun to do because the assignments were different from week to week and it made the book material more interesting. You could actually put into play the information that was learned from that particular week’s reading. The information that made an impression on me was chapter 13 Internet Regulation. I did not know that there were so many layers regarding internet regulation. It was very interesting how each layer had a particular role in the internet. Chapter 13 really had an impact on my way of thinking because I thought the federal government made all the regulations for the internet. I guess I thought that because they regulate everything else. But that is just not so. The state you live in has a lot to do with internet regulation such as gambling on the internet. There is a lot more work that goes into making proper regulations for the internet. I was not aware of this at the beginning of the semester. December 7, 2006 Tracey Larsen E-Commerce Advice Assignment “What I Learned”: As a whole, I learned about the strategy process, technology infrastructure, capital infrastructure, media infrastructure, and public policy infrastructure. The strategy process encompasses decisions in six areas: market opportunity analysis, business model, customer interface, market communications and branding, implementation, and evaluation. The technology infrastructure has to do with software, hardware, applications, and website architecture. Capital infrastructure focuses on how to obtain money to launch the new e-commerce business, finding the right managers, and building a business plan. Media infrastructure spotlights the convergence of multiple technologies like digitized content from radio, TV, magazines, books, and other print media. Public policy relates to the regulatory decisions made based on strategy, technology, capital, and media. Public policy made the most impression on me and changed my way of thinking about lost revenues for states and local governments, and a higher tax burden on local taxpayers because of the inability to tax online sales due to complex tax laws and too many taxing authorities. “I Wish I Had Known”: The advice I would give to someone before they begin this class is to have some working knowledge of internet technology as well as some basic computer knowledge. It would also be helpful to know about business models, strategy formulation, market communication and branding, and market analysis in the networked community. Most of these areas I already had some knowledge. However, I wish I would have had more knowledge of public policy regarding e-commerce before I started this class. I am glad that I had the opportunity during this course to do some public policy research which changed the way I viewed purchases over the internet. Travis Walker Advice Statement What I learned in this class was how much work that goes on behind the scenes that make e-commerce happen. I never knew the extent that companies had to go through to make a successful website. For most businesses this is like starting a whole new business. You have to start from the ground up framing your website, find your target market, and reaching your target market. One section that I found especially interesting was the chapter on the website development process. I always thought it was fairly simple to have a website. After reading this chapter though, I now know the painstaking process that developers have to go through to create a user friendly while very functional website. I wish I had known more technical jargon that goes along with the web and computers in general. I thought I was pretty knowledgeable in this area but I see now that I was not. The second thing that I wish I would have known was the advantages of being able to work ahead. This class is set up in the way that you can work as far ahead as you want to. This is beneficial because it allows you to stay a few steps ahead in case something comes up to where you can’t complete an assignment one week. I urge everyone to do this.
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