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Elements of Design
Jamesville-Dewitt Middle School
Elements of Design
•Line
•Shape •Mass •Texture •Color
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Line
A mark connecting two points
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Line
Long Short Straight Curved
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Line
Horizontal Vertical Diagonal
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Styles
Solid Dashed Thick Thin Variable width
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Purpose
Division/separator Denoting movement Provide framework (border) Create movement Provide Texture Convey Mood or emotion Provide Emphasis
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Using Line
AT&T Logo IBM Logo
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Groups
Often found in pairs or groups Can form patterns that create textures, suggest movement, or lead the eye Same as single lines
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What kind of mood do these lines set?
Orderly, Conservative Impression of Movement, orderly progression Stable. Orderly
Orderly Progression, dimension
Chaotic, Disorderly
Controlled movement
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Things to think about
Keep your eyes out for types of lines Find as many different examples of lines and how they are used
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Using Line
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Shapes
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Shape Functions
Basic elements of design Convey universal meanings as well as guide the eye or organize information
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Shape Types
Geometric Natural Abstract
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Geometric Shapes
Structured Often symmetrical shapes Include squares, circles, triangles, octagons, hexagons, cones, etc.
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Natural Shapes
Found in nature Can be manmade Example - A leaf Ink Blob Often irregular and fluid
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Abstract shapes
Stylized or simplified versions of natural shapes Symbols found on signs
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How to use shape
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Things to think about
Look for a variety of shapes and how they’re used
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Mass
Mass = size Size is relative
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Types of Sizes
Physical Size
– Actual dimensions of a project – Height, width, thickness/weight (of paper) and depth (3D objects)
Visual Size
– How light or heavy the project appears – Important element of the design
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Mass & Size
What is large? What is small? Many ways to specify size. Critical to design
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Texture
Physical texture, the feel of the paper Can also be visual
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Visual Textures
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Things to think about
Look for as many different types of actual and visual textures as you can find. See and feel the difference in textures on embossed pieces or other types of raised printing
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Color
Elements
– Everything exhibits color in some fashion – Even black and white
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How it Can be Used
Attract or divert attention Subtle or bold Make statements Establish meaning Create emotion or reaction
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Typical Use
Red: Attention grabbing, hot color Blue: Calming and conveys stability Create Identity (corporate colors, school colors) Provides cues for viewer/reader
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Things to think about
Look at the variety of colors, color combinations, and the way color is used
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The End
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