REQUEST FOR PROPOSALS CENTENNIAL CELEBRATION COORDINATION

REQUEST FOR PROPOSALS PROFESSIONAL SERVICES FOR CENTENNIAL CELEBRATION COORDINATION For CITY OF LAKE OSWEGO, OREGON Proposals due 4:00 p.m. Friday, May 29, 2009 Kathy Kern, Special Events Manager City of Lake Oswego Parks & Recreation Department (503) 675-3983 (503) 697-6579 FAX Hand delivered: 4101 Kruse Way Lake Oswego, OR 97035 Mailing address: PO Box 369 Lake Oswego, OR 97034 1 of 17 1.0 INTRODUCTION & BACKGROUND The City of Lake Oswego is requesting proposals to hire an independent contractor to coordinate its 2010 Centennial Celebration. Proposals are due Friday, May 29, 2009 at 4:00 p.m. in the Department of Parks and Recreation, 4101 Kruse Way, Lake Oswego, mailing address: P.O. Box 369, Lake Oswego, OR 97034. The City of Lake Oswego celebrates its centennial in 2010 and will consist of a series of activities and events to highlight the history and past accomplishments of the community as well as a celebration of the future. The theme selected for this year-long celebration is “Honor the past, celebrate the present, and imagine the future”. The City of Lake Oswego was founded in 1847 and incorporated in 1910. Lake Oswego was originally founded as an industrial settlement with the first industry being a sawmill. By 1861 Lake Oswego was known as the “Pittsburg of the West” with its burgeoning iron ore industry. Remnants of the iron industry’s past can be found today in Iron Mt. Park, Roehr Park, and particularly in George Rogers Park where the Iron Furnace is the most dramatic icon of the colorful past. Additional historical information on Attachment A. The goals of the Centennial Celebration are to: • • • • Honor the City’s past and leave a legacy for the future. Celebrate and commemorate the history and culture of the community. Create opportunities for community organizations to become involved in celebrating the Centennial. Develop enriching programs and activities that will educate residents and those outside of the community about the City’s history. These goals will be accomplished through a number of different strategies. Of primary importance is to create and implement a marketing program that brands and promotes existing community events and activities under the “Centennial” umbrella. This effort will include development and implementation of a public relations program, as well as incorporating existing City and community organizations’ events and activities to the Centennial “brand” to leverage marketing efforts in Lake Oswego and the broader Portland metro area. In addition, three separate Centennial activities will be coordinated during the year including a kick off celebration, summertime Gala event, and closing celebration. Finally, organizations such as schools, neighborhood associations, civic organizations, and churches will be encouraged to become involved in the celebration by assisting with planned events, or by developing their own unique activities. Centennial activities will be held throughout the community at a variety of venues including parks, library, other City facilities, Lakewood Center for the Arts, schools, etc. It is anticipated that the consultant hired for this project will work closely with the City and be responsible for overall coordination of the entire Centennial Celebration including developing and implementing the marketing program; creating and implementing the three separate Centennial activities; and actively coordinating amongst the various community organizations 2 of 17 to encourage participation in the year long celebration. The consultant will function as the City’s liaison to all media, community organizations, and City departments and staff for these activities. In addition, the City formed a Centennial Committee in fall 2008 to generate ideas for the year long celebration. The consultant will seek feedback from this committee on plans and ideas. The City has an anticipated budget of $250,000 for the entire celebration, including all costs for hiring the consultant (scope of work identified in this RFP), marketing, event development and implementation, and all other costs associated with the year-long celebration. Consultant Qualifications The City is looking for a consultant who is able to commit time and effort towards this project to see it is fully planned and implemented during 2009 through 2010. It is anticipated that the consultant will begin work immediately following execution of a contractual agreement in June 2009 and remain on the project through the final event in late 2010. The ideal candidate will be the main point of contact with the City and be available as needed during the project. The person and/or firm best suited for this project should have demonstrated knowledge and expertise in the event planning and coordination business, including business management and community networking, contract negotiation, sponsorship generation, publicity and marketing, booking and management of entertainment, stage management, sound and lighting systems, event maintenance and security, and creative problem solving. 2.0 SCOPE OF SERVICES Consultant shall be expected to perform the following services: 2.1 Marketing 2.1.1 Develop, coordinate and implement a marketing plan which contains, at a minimum, the following: • Identification of the key marketing strategies to be used including press, radio, cable TV, etc. • Message development • Audience identification • Media placement • Incorporation of events and program plan • Implementation plan & timeline Develop, prepare and distribute all written press releases and public service announcements. Work with the graphic artist that has been hired by the City, to coordinate the production of printed promotional and branding materials. The graphic designer will produce all graphic materials needed for the Centennial Celebration. These materials have been predetermined and include: 2.1.2 2.1.3 3 of 17 • • • Centennial logo Event posters Centennial video The City has already paid for these services and costs will not be included in the $250,000 budget for the Celebration. 2.1.4 2.1.5 Coordinate distribution of all media with the City’s Public Relations Manager. Act as the City’s liaison to all media outlets regarding Centennial activities and events. Contractor negotiates media buys and coordinates graphic needs with the graphic designer. Contractor coordinates distribution of these materials with the City’s Public Relations Manager. Centennial Branding in the Community The consultant will be expected to work closely with City departments and community organizations to promote the Centennial Celebration and to encourage each organization to incorporate the “Centennial” brand in their planned activities for the year. For instance, the Lake Oswego Festival of the Arts is an annual event. The Festival steering committee is willing to use the Centennial logo on all of its marketing materials for the 2010 Festival of the Arts. The consultant will be expected to: i. Finalize the list of community organizations and City departments and their associated events that can be used to cross promote the Centennial Celebration. Identify which organizations have confirmed their participation to crosspromote (the City has already compiled a lengthy list which will be provided to the consultant). ii. Develop a timeline incorporating each of these organization’s events along with the type of cross-promotion intended to be used. iii. Insure that the cross-promotional efforts identified in the timeline and implementation plan are accomplished, including making sure each organization receives appropriate logos and marketing materials, and that these materials are incorporated into the organization’s materials. 2.1.6 2.2 Event Coordination Contractor shall provide event planning services for the Centennial Celebration. Throughout this process the contractor will be responsible for coordinating all aspects of three separate Centennial events. The City has established the purpose and timing for each event, which is described below in section 2.2.1. Section 2.2.2 describes the tasks the City expects the contractor to perform 4 of 17 in coordinating these events. In general, the Contractor will work with the City to define the purpose for each event, and the contractor will be expected to create a more refined concept, implementation strategy, and budget for each event to be approved of by the City. The City hosts over 80 events each year, so it is possible to consider expanding one or more of these events into “Centennial” events to leverage the available funds and create memorable experiences for the community beyond what is normally provided. The contractor will work closely with the Parks & Recreation Department representative and the City’s Centennial Committee to discuss event options before finalizing the Centennial event plan in July 2009. 2.2.1 Coordinate the following events: i. Kick Off Celebration – January 2010 ii. Summer Gala Celebration – July 2010 iii. Closing Celebration and Time Capsule – Fall 2010 *Please note: The final number of events may be adjusted depending on plans proposed by the consultant or available funding. This would occur after a consultant has been hired and event ideas confirmed. In the meantime, the proposer should develop their proposal based upon coordination of three events. 2.2.2 i. Tasks to Accomplish In Coordinating Events Event Idea & Concept Generation Generate ideas and concepts for each event described in section 2.2.1, and develop a proposal for approval by the City by July 17, 2009. Proposals shall include event goals, particularly how each event promotes the City’s Centennial, specific activities that will occur, organizations involved, proposed budget, implementation timeline, anticipated City staff involvement (i.e. maintenance). ii. Event execution a. Organize, plan, attend and manage each event. b. Act as liaison between artists, technical providers, and the City. c. Coordinate and book all entertainment, equipment and facility rentals, catering, and staffing and volunteer needs. d. Supervise all programming and technical aspects of the event. e. Coordinate services between City departments (police, fire, maintenance) and local businesses. f. Obtain final approval from the City for booking artists and expenditure of funds. g. Confirmation of musical and other talent for the event due to the City’s Centennial Project Manager at least 45 days prior to the event. iii. Sponsorships Consultant will be asked to solicit and obtain sponsorships to offset costs of providing each Centennial event. Sponsorships may by in the form of in-kind donations and cash contributions. Compensation for obtaining sponsorships will be in addition to the base rate of pay for the services identified in this contract. Compensation will at a 5 of 17 rate of 20% for cash donations and in-kind donations that directly offset the cost of a budgeted item. iv. Consultant will be expected to develop methods for acknowledgement and thanks for all event sponsors. 2.3 2.3.1 Community Organizing Community Involvement in Centennial Events The consultant will be expected to involve 3-4 community organizations, neighborhood associations, and City departments in the three events identified in section 2.2.1. The goal is to develop community enthusiasm and support for the events, as well as capitalizing on contributions these groups can make to enhance each event. The City has identified a list of 3 to 4 organizations that are interested in participating in each of the three events. The contractor will meet with the City’s Special Event Manager to reconfirm that the identified groups are appropriate for the type of events being planned. The consultant will then follow up with each organization to determine and confirm levels of participation, and coordinate activities for each event. The City will supply the Contractor with a list of organizations that have expressed interest in participating in the Centennial Celebration as a backup resource in the event that the original organizations are no longer interested in participating. In the event that this occurs, the City’s Special Event Manager will work closely with the contractor to identify appropriate organizations to fill gaps. 2.3.2 2.3.3 2.4 Meetings and Reports 2.4.1 Centennial Celebration Steering Committee The City organized a Centennial Celebration Steering Committee in fall 2008 to brainstorm ideas for the celebration. The Committee is made up of representatives from City departments including Parks & Recreation, Library, Fire, Redevelopment, Public Relations, and Planning. In addition to idea generation, the group hosted a community meeting in November 2008 to introduce the Celebration and discuss ideas with organizations for their input. The Steering Committee continues to remain active with their most recent activity being to review graphic designs for the Celebration’s branding efforts. The consultant will be expected to meet, at a minimum, on bi-monthly basis with the Steering Committee to provide progress reports. 2.4.2 Meetings With Parks & Recreation Department The consultant will report directly to the Special Events Manager in the Parks & Recreation Department. The consultant will be expected to meet and/or provide regular status reports to the Special Events Manager on a regular basis. 6 of 17 2.4.3 Event & Community Organizing Evaluations The consultant will be expected to provide written evaluations for each event identified in section 2.2.1 within two weeks following the event. Evaluations are to include goals and whether these were accomplished, specifics of event (location, # of attendees, equipment, entertainment, etc.), actual budget, things that went well, areas for improvement. 2.5 City Responsibilities 2.5.1 Funding The City of Lake Oswego has budgeted approximately $250,000 for all Centennial Celebration costs, including consultant fees. The City will be responsible for paying for all costs of the Celebration. The consultant will be expected to work within this budget, receive advance approval for expenditures, and submit appropriate documentation for expenses. 2.5.2 Oversight The contractor will report directly to the Special Events Manager in the Parks & Recreation Department and obtain approvals for all proposed plans, media, budgets, and spending through this person. In addition, the Special Events Manager will provide assistance to the Contractor in brainstorming ideas, facilitating support from the City, and providing information about community organizations. City Event Support The City will provide event support including things such as set up and tear down, traffic support, permits if needed, directional signage, staffing for each event identified in section 2.2.1. The Contractor will work with the Special Events Manager to identify City services needed to implement each event and will work together to confirm these services. Marketing The City produces several publications and conducts mailings during the year where Centennial marketing can piggy back at no additional cost. Some of these venues include the Hello LO which is mailed monthly to every residence in the City; the Parks & Recreation program catalogue which is mailed three times per year to every residence, the City’s website, neighborhood association mailings, and utility bills mailed out bimonthly. All of these provide opportunities to include information about the Centennial at no or very little cost. In addition, the City’s print shop has the capacity to print 11”x17” multi-color posters, flyers, and other materials. These avenues will be used to the fullest extent possible to reduce costs. 2.5.3 2.5.4 7 of 17 3.0 Proposal Instructions 3.1 Submittal Three copies of the proposal must be submitted to: Kathy Kern, Special Events Manager City of Lake Oswego Parks & Recreation Department Hand delivered: 4101 Kruse Way Lake Oswego, OR 97035 Mailing address: PO Box 369 Lake Oswego, OR 97034 DEADLINE: Friday, May 29, 2009 at 4:00 p.m. Faxed or emailed proposals will not be accepted. 3.2 Proposals must contain the following information: i. Narrative describing how Contractor will perform the requested services, including ideas for the three events. ii. Contractor resume and work history; and resumes of other key personnel. iii. History of successful work previously completed for similar clients and ability to furnish recommendations. iv. Optional: examples of materials that illustrate the contractor’s ability to successfully implement this project (i.e. media and event plans, etc.). v. Proposed fee to include the following (Please use the attached fee schedule form Exhibit A): 1. Contractor’s base fee to accomplish the work outlined in the RFP; and a preferred manner of payment, which will be included in the contract upon agreement with the City. 2. Hourly rate the contractor will charge for services outside the Scope of Work outlined in this document. (In the event additional work is required of the Contractor, an amendment to the contract will negotiated with the City. If the Contractor and City cannot reach agreement on a specific amount of payment for the change in scope of work, the contractor’s hourly rate will be used.) 8 of 17 vi. Submit with the proposal a preferred manner of payment, which will be included in the contract upon agreement with the City in Section 3. Payment, B. Manner of Payment. vii. Submit any modifications to the contract with the proposal. 4.0 General Proposal and Contract Terms 4.1 The City of Lake Oswego intends to award a Personal Services Contract with the selected person/firm for this project. A copy of the standard contract form is attached, which the selected applicant will be required to execute. The contractor should submit any modifications to the contract with their proposal. 4.2 Proposer shall submit with their proposal a preferred manner of payment, which will be included in the contract upon agreement with the City. 4.3 The submitted proposal shall be considered valid for a period of at least ninety days (90) from the day received and shall contain a statement to that effect. The proposal shall contain the name, address, and telephone number of the individual or individuals with authority to bind the applicant for the period that the City is evaluating the proposals. 5.0 Evaluation Criteria Proposals meeting the requirements of the Proposal Instructions shall be evaluated by a selection committee. Oral interviews will be conducted with finalists. Proposal evaluation criteria: • Experience/expertise in business management, coordinating and managing events, negotiating contracts, entertainment booking, stage management, sound systems, sound level monitoring, outdoor lighting security, parking, staff management Marketing and publicity experience/expertise Community networking and coordination Experience/expertise in generating corporate sponsors 45% • • • 20% 20% 15% 9 of 17 EXHIBIT A – Proposed Fees (to be submitted along with the proposal) A. CONTRACTOR’S BASE FEE FOR THE FOLLOWING SERVICES: Marketing (section 2.1) Event Coordination (section 2.2) Meetings & Reports (section 2.4) Base fee = B. CONTRACTOR’S BASE FEE FOR THE FOLLOWING SERVICES: Community Organizing (section 2.3) Base fee = C. CONTRACTOR’S HOURLY RATE FOR SERVICES OUTSIDE THE SCOPE OF THIS REQUEST FOR PROPOSAL Hourly Rate = D. PREFERRED MANNER OF PAYMENT Please indicate the preferred manner of payment for these services (i.e. monthly, upon critical success date, etc). If hired for this contract, the information will be included in the contract upon agreement with the City. Signed Date 10 of 17 CITY OF LAKE OSWEGO Standard Personal Service Contract Project: Centennial Celebration Contractor: Contractor Name Mailing Address: Mailing Address Date of Contract: Date of Completion: Completion date WITNESSETH: Contractor and the City of Lake Oswego, a municipal corporation, mutually covenant and agree to and with each other as follows: 1. SCOPE OF WORK AND CONTRACT DOCUMENTS. The Contractor shall perform the Project as outlined in this Contract. The contract documents shall consist of, and any conflicts shall be resolved in the following priority: A. B. C. D. This Contract; The City of Lake Oswego Standard Public Contract Provisions, which are attached and hereby incorporated by reference; The exhibit(s) to this Contract in the following order of priority: Exhibit A - Scope of Work Contractor’s proposal. This contract shall supersede any prior representation or contract, written or oral. 2. DURATION OF CONTRACT. This Contract shall become effective on the date this Contract has been signed by every party hereto. Contractor acknowledges that no work has been or will be performed for the project under this Contract until this Contract is fully executed and effective. Contractor shall complete performance of this contract on or before the Date of Completion stated above. 3. PAYMENT A. Amount of Payment. Contractor shall be compensated for all goods, materials, expenses, and services as follows: Contractor’s rate schedule, as set forth on Exhibit ____; provided however that the contract amount shall not exceed $___________. 11 of 17 B. Manner of Payment. Payment shall be due to the contractor, in accordance with the subsection Date of Payment below, upon the following: C. Date of Payment. Payment shall be tendered, when due, in a manner consistent with the City’s Finance Department’s accounts payable check run cycle in place at the time payment is due. 4. TIME IS OF THE ESSENCE. Contractor agrees that time is of the essence under this Contract. 5. TERMINATION A. Parties' Right to Terminate For Convenience. This Contract may be terminated at any time by mutual written consent of the parties. B. City’s Right To Terminate For Convenience. City may, at its sole discretion, terminate this Contract, in whole or in part, upon 30 days notice to Contractor. C. City's Right to Terminate For Cause. City may terminate this Contract, in whole or in part, immediately upon notice to Contractor, or at such later date as Public Contracting Officer may establish in such notice, upon the occurrence of any of the following events: (i) City fails to receive funding, or appropriations, limitations or other expenditure authority at levels sufficient to pay for Contractor's Work; (ii) Federal or state laws, regulations or guidelines are modified or interpreted in such a way that either the Work under this Contract is prohibited or City is prohibited from paying for such Work from the planned funding source; (iii) Contractor no longer holds any license or certificate that is required to perform the Work; or (iv) Contractor commits any material breach or default of any covenant, warranty, obligation or agreement under this Contract, fails to perform the Work under this Contract within the time specified herein or any extension thereof, or so fails to pursue the Work as to endanger Contractor's performance under this Contract in accordance with its terms, and such breach, default or failure is not cured within 5 business days after delivery of Public Contracting Officer's notice, or such longer period as Public Contracting Officer may specify in such notice. D. Contractor's Right to Terminate for Cause. Contractor may terminate this Contract upon 30 days' notice to Public Contracting Officer if City fails to pay Contractor pursuant to the terms of this Contract and City fails to cure within 30 business days after receipt of Contractor's notice, or such longer period of cure as Contractor may specify in such notice. E. Remedies. In the event of termination pursuant to subsections B, C(i), C(ii) or D, Contractor's sole remedy shall be a claim for the sum designated for accomplishing the Work multiplied by the percentage of Work completed and accepted by Public Contracting Officer, 12 of 17 less previous amounts paid and any claim(s) which City has against Contractor. If previous amounts paid to Contractor exceed the amount due to Contractor under this subsection, Contractor shall pay any excess to the City upon demand. In the event of termination pursuant to subsection C(iii) or C(iv), City shall have any remedy available to it in law or equity. If it is determined for any reason that Contractor was not in default under subsection C(iii) or C(iv), the rights and obligations of the parties shall be the same as if the Contract was terminated pursuant to subsection B. F. Contractor's Tender Upon Termination. Upon receiving a notice of termination of this Contract, Contractor shall immediately cease all activities under this Contract, unless Public Contracting Officer expressly directs otherwise in such notice of termination. Upon termination of this Contract, Contractor shall deliver to Public Contracting Officer all documents, information, works-in-progress and other property that are or would be deliverables had the Contract been completed. Upon Public Contracting Officer's request, Contractor shall surrender to anyone Public Contracting Officer designates, all documents, research or objects or other tangible things needed to complete the Work. 6. INSURANCE. The Contractor will not perform any work under this contract until the City has received copies of applicable insurance policies or acceptable evidence that the insurance indicated as required in subsection D below is in force. A. Scope of Insurance. The Contractor shall obtain prior to the commencement of the Contract, and shall maintain in full force and effect for the term of this contract, at the Contractor's expense, the policies indicated below in subsection D for the protection of the Contractor. The Contractor shall not undertake any acts that shall affect the coverage afforded by the above policy. If the insurance policy is issued on a “claims made” basis, then the Contractor shall continue to obtain and maintain coverage for not less than three years following the completion of the contract. (The following clause will be added to the contract if the contractor is a sole proprietor: CONTRACTOR WARRANTS AND REPRESENTS TO THE CITY THAT CONTRACTOR DOES NOT EMPLOY ANY PERSONS WHICH WOULD REQUIRE CONTRACTOR TO PROVIDE WORKERS COMPENSATION INSURANCE BENEFITS). If no automobile liability insurance policy is required in subsection D, Contractor expressly acknowledges and agrees that City is not providing any automobile insurance to Contractor and that as to the City and any third parties, Contractor bears sole liability for claims, damages, injury (including death) and losses, arising out of or resulting from Contractor's operation of Contractor's automobile or any other automobile, whether or not such use is related to Contractor's work under this contract, and Contractor shall make no claim against the City for any claim, damage, injury, or loss resulting thereby. Notwithstanding the foregoing, Contractor further agrees that Contractor shall not transport any third parties while performing services under this Contract in Contractor's automobile or any other automobile unless Contractor has obtained the prior written consent of the City. 13 of 17 B. Coverage Amount. The policies shall be issued by a company authorized to do business in the State of Oregon, protecting the Contractor or subcontractor or anyone directly or indirectly employed by either of them against liability for the loss or damage of personal and bodily injury, contractual liability, death and property damage, and any other losses or damages above mentioned with limits not less than as stated in subsection D below or the limit of public liability contained in ORS 30.260 to 30.300 for any policy, whichever is greater. C. Certificate of Insurance / Additional Insured Endorsement. The Contractor shall cause the insurance company to provide the City with: (i) a certificate of insurance and, (ii) if an additional insured endorsement is indicated as required in subsection D below, an endorsement thereto naming the City, its officers, agents, and employees as an additional primary insured for those policies indicated above. The certificate of insurance shall require that the insurance company provide the City written notice of cancellation or material modification of the insurance contract for not less than the following notice for the purposes stated: 30 days prior notice for reasons other than non-payment; 10 days prior notice for non-payment. The obligation to provide notice to the City shall either be in substantially the following language: “Should any of the above described policies be cancelled before the expiration date thereof, the issuing company will mail 30 days written notice to the certificate holder named”; it is not sufficient for the insurance carrier to merely “endeavor” to give notice or for the certificate to absolve the insurance carrier from obligation or liability in the event of the insurance carrier’s failure to mail such notice. or the Contractor shall issue a certificate of insurance every 6 months during the term of the Work, to assure that the required insurance is maintained. // // // 14 of 17 D. Insurance Policy Requirements Minimum Coverage City named as Additional Insured Yes Required? Type of Insurance Yes No Yes Comprehensive general or commercial general liability Protection and Indemnity Automobile liability $1,000,000 per occurrence and $2,000,000 in the aggregate No Yes (Only if contractor has subject employees) Professional liability Workers Compensation $1,000,000 per occurrence-combined single limit or $1,000,000 bodily injury and $1,000,000 property damage $1,000,000 combined single limit Statutory Coverage No 15 of 17 CITY OF LAKE OSWEGO INSERT CONTRACTOR NAME HERE By:__________________________ Name:________________________ Title: _________________________ Date: _________________________ Individual SS # or Employer ID #1: ________________________ Check one: Sole Proprietor ______ Partnership ______ Corporation ______ Limited Liability Company Limited Liability Partnership Other: _________________ Domicile, if other than Oregon: ____________________________ Alex McIntyre, City Manager Date: ______________________ Public Contracting Officer 380 A Avenue P.O. Box 369 Lake Oswego, OR 97034 Date Authorized by Council, if applicable: _______________________________. ________ ________ ________ ________ APPROVED AS TO FORM: _________________________ Evan P. Boone Deputy City Attorney Ver. 0903 Contractor’s disclosure of Social Security number or Taxpayer Identification number is requested so that the City may comply with federal and state income tax reporting requirements. 5 USC 552a. This contract is subject to public disclosure. You may submit the social security number by separate letter to the Public Contracting Officer, along with a request that it not be subject to public disclosure. In such event, the City shall only disclose the social security or taxpayer identification number as required by the Oregon Public Records law, ORS 192.502 1 16 of 17 Attachment A – Lake Oswego’s History The town of "Oswego" was founded in 1847 by Albert Alonzo Durham. He secured the first Donation Land Claim, and named the town after his birthplace in New York. He built the town's first industry--a sawmill on Sucker Creek (now Oswego Creek). In 1841, iron ore was discovered in the Tualatin Valley, but it was not until 1861 that its existence was an accepted fact. In 1865, the Oregon Iron Company was incorporated. It was the first of three companies that hoped to make Oswego an industrial center, or the "Pittsburg of the West." The first iron smelter, in modern-day George Rogers Park, went into production in 1867 and continued to operate intermittently under a second corporation, the Oswego Iron Company, until 1881. It was succeeded by the Oregon Iron & Steel Company, which operated at the old plant until 1885. In 1888, its operators built a new smelter on the current Oswego Pointe site. The new smelter had five times the capacity of the old plant. At its peak, the iron industry employed some 300 men. In 1890, production reached 12,305 tons of pig iron. Oswego was booming. It boasted a growing population, four general stores, a bank, two barber shops, two hotels, three churches, nine saloons, and Davidson's drugstore. An opera house proved to be a profitable investment. Until 1886, when a narrow gauge railroad between Portland and Oswego was built, Oswego was a remote place. It could be reached only by river boats and narrow dirt roads. The Southern Pacific Railroad acquired the line before the end of the century and widened it to standard gauge. In 1914, it was electrified. The rapid, clean, and quiet trains stimulated residential development in Oswego in the 1920s and 1930s. With the demise of the iron industry, Oregon Iron & Steel turned its attention to land development. It built a power plant on Oswego Creek from 1905 to 1909, and following the incorporation of the City of Oswego in 1910, sought permission to erect power poles to provide electricity to the community. It sold large tracts of the 24,000 acres it owned to land developers such as Paul Murphy and the Ladd Estate Company, and undertook residential development. In 1926, the first City Hall was built on A Avenue between State and First Streets. Paul Murphy developed the Oswego Lake Country Club to promote Oswego as a place to "live where you play." By the 1930s, its growth as a year-round living environment was well underway. Murphy built the first water system to serve the west end of the city, and encouraged noted architects to design fine homes during the 1930s and '40s. This gave rise to Oswego's reputation as a community of fine homes for people with taste. Residential development around the perimeter of Oswego Lake accelerated in the 1940s and '50s. With the annexation of part of Lake Grove to the west in 1960, the name of the city was changed to Lake Oswego. Today, Lake Oswego is considered one of the finest residential communities in Oregon. 17 of 17