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					Creatively supporting Sustainable enterprise™




             Our Credentials




             Creative Services                                       Selected Clients
             Advertising                                              AMA
             Branding & Identity                                      Curious Planet
             Communication Design                                     Electronic Arts
             Marketing Collateral                                     Future Foundations
             Sustainable Print & On-line Media                        HEEG / SEEDA
             Web 2.0 & SEO                                            Leaps & Bounds
             Widget & Facebook Development                            Systemair
                                                                      UCCA
             Knowledge-Sharing
             Creative Consultancy
             Open Network Initiatives
             Professional Skills Workshops




                                     T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                    F. +44 (0) 1634 832224                 www.fellowcreative.com
                                        Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
Creatively supporting Sustainable enterprise™




                                                                      Our Profile
                                                                      Our Profile

                                                                      Fellow™ is one of the few creative studios supporting sustainable enterprise.

                                                                      Our clients and associates share our interest in fostering social and
                                                                      environmental change. The needs and diversity of our clients lead us into every
                                                                      facet of the creative industries, but our focus is consistently on value creation
                                                                      and positive impact.

             Creative Services                   Selected Clients     Corporate social responsibility (CSR), citizen brands, sustainable products
             Advertising                         AMA                  and services, ethical consumers, the Y generation, entrepreneurship education,
             Branding & Identity                 Curious Planet       on-line social networking, and motivational training and up-skilling programmes
             Communication Design                Electronic Arts      are not just vogue phrases, they are the founding principles upon which
             Marketing Collateral                Future Foundations   21st century organisations are driving forward real change.
             Sustainable Print & On-line Media   HEEG / SEEDA
             Web 2.0 & SEO                       Leaps & Bounds       Our commitment is to strategically plan and deliver the creative assets
             Widget & Facebook Development       Systemair            required for sustainable enterprise to flourish.
                                                 UCCA
             Knowledge-Sharing
             Creative Consultancy
             Open Network Initiatives
             Professional Skills Workshops




                                                                                         T. +44 (0) 1634 832223                 E. info@fellowcreative.com
                                                                                        F. +44 (0) 1634 832224                  www.fellowcreative.com
                                                                                             Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
Creatively supporting Sustainable enterprise™




             Our Endeavours                                                                       Our Approach
                                                                                                  Our Approach

             Fellow™ is dedicated to positive impact and self-initiated enterprise.               Fellow™ takes a unique approach to working relationships.

             To this end, we do not wait for people to come to us with great projects,            Our business practices are transparent and conducted with the utmost integrity.
             we initiate our own. We build supporting partnerships with social enterprise,        There are no hidden costs or agendas, we simply deliver services that our clients
             charities, academic institutions, environmental concerns and funding                 regularly claim exceed expectation.
             organisations to bring value to both individuals and industry.
                                                                                                  Our work doesn’t just end with a successfully delivered project. We are committed
             One such commitment is the creation of an on-line tool that allows small             to fostering an open network of support and knowledge-sharing. Our aim is to
             to medium-sized enterprises (SME’s) to actively develop and promote their            create an ever-expanding group of organisations and individuals who share the
             sustainable credentials. Increasing awareness of related issues and practices,       same sustainable principles. This Open Network Initiative is not for profit. There is
             engaging businesses at a competitive level, and encouraging customer and             no paperwork and no obligation. We encourage all our clients, associates, suppliers
             staff participation within sustainable enterprise.                                   and friends to utilize our experience and long list of contacts, providing a long-term
                                                                                                  resource for generating ideas through meeting, talking, educating and encouraging.
             Another is a software application that will, in a very real sense, enable Internet
             users to reduce energy consumption. The application can be used on a home            Together, our work and yours will create value for all.
             computer, but is also flexible enough for installation across a whole network
             of terminals.

             Despite being at different stages of research and development, our projects
             are already attracting funding, widespread interest and praise.

             If you like the sound of Fellow™ Endeavours we’ll happily supply the
             tea and biscuits.




                                                                                                                      T. +44 (0) 1634 832223                 E. info@fellowcreative.com
                                                                                                                     F. +44 (0) 1634 832224                  www.fellowcreative.com
                                                                                                                          Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                  AMA
                                                                                                  Professional Development
                                                                                                   www.amaonline.biz




                                                                                                   Our Role

                                                                                                   With over 15 years experience and
                                                                                                   an impressive list of clients, Allan
                                                                                                   McGregor & Associates (AMA)
                                                                                                   specialise in training and developing
                                                                                                   the best managers in Europe. AMA is
                                                                                                   recognised by organisations including
                                                                                                   The Chartered Institute of Personnel
                                                                                                   Development, The Recruitment &
                                                                                                   Employment Federation and The British
                                                                                                   Psychological Society. AMA have built
                                                                                                   their success upon a combination of
                                                                                                   time investment and commitment to
                                                                                                   the highest possible professional and
                                                                                                   ethical standards.

                                                                                                   In 2007 Fellow™ was asked to
                                                                                                   re-ignite AMA’s brand, to create an
                                                                                                   identity that better reflected the
                                                                                                   growing diversity of AMA’s professional
                                                                                                   people. Implemented across the two
                                                                                                   wings of their business, training and
                                                                                                   recruitment, the brand was applied to
                                                                                                   a full range of marketing and business
I’m absolutely delighted with your work and I’m getting a lot                                      related products, from stationery and
of positive feedback about the website so thank you very much.                                     advertising in the national press, to
                                                                                                   downloadable PDF brochures and
I won’t hesitate to recommend you to other people and you’re
                                                                                                   on-line communications.
very welcome to use me as a reference whenever you like.

Allan McGregor, General Manager
AMA Professional Development




                                                                  T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                 F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                     Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                                           HEEG / SEEDA
                                                                                                                           Championing Entrepreneurship Education
                                                                                                                            www.heeg.ac.uk




                                                                                                                            Our Role

X                                                                                 X
                                                                                                                            HEEG is a regional network of
                                                                                                                            individuals from Higher Education
                                                                                                                            Institutions (HEIs) across South East
                                                                                                                            England. In partnership with such
X                                                                                 X                                         organisations as the South East
                                                                                                                            England Development Agency (SEEDA),
                                                                                                                            Business Link and AGCAS, HEEG
X                                                                                     X                                     works to increase the capacities and
                                                                                                                            capabilities of Higher Education to
                                                                                                                            develop more enterprising students
                                                                                                                            and more graduate business start-ups
X                                                                                     X                                     through up-skilling staff and sharing
                                                                                                                            best practice.

X                                               X    X                            X                                         Initiated in 2004 by SEEDA, the Higher
                                                                                                                            Education Entrepreneurship Group
                                                                                                                            operated for two years without a visual
                                                                                                                            identity. In late 2006 Fellow™ was
X                                               X    X                            X                                         appointed to develop a complete brand
                                                                                                                            identity, including: stationery, style
                                                                                                                            guidelines, corporate literature, display
                                                                                                                            stand, a website incorporating web 2.0
                                                                                                                            technologies and the much awaited
    I could not think of a better business partner - honest, 100% reliable with                                             Annual Review. HEEG launched with
    a great sense of urgency and humour (!), definitely exceeding customer’s                                                great success in 2007.

    expectations. HEEG have been working with Fellow for over a year now
    and we are looking forward to further successful cooperation.

    Mariola Zymla, HEEG Regional Coordinator
    Higher Education Entrepreneurship Group




                                                                                           T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                                          F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                                              Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                  Leaps & Bounds
                                                                                                  Creative Training Consultancy
                                                                                                   www.leaps-bounds.co.uk




                                                                                                   Our Role

                                                                                                   Leaps & Bounds design training
                                                                                                   solutions that help companies achieve
                                                                                                   extraordinary results through boosting
                                                                                                   staff commitment and motivation.
                                                                                                   Working with private and public sector
                                                                                                   businesses, they specialise in helping
                                                                                                   their clients provide outstanding
                                                                                                   customer service. Leaps & Bounds
                                                                                                   also support voluntary organisations,
                                                                                                   most recently Parents for Children, and
                                                                                                   Melville and Brompton Resource Centre.

                                                                                                   Fellow™ and Leaps & Bounds met
                                                                                                   through our Open Network Initiative
                                                                                                   and immediately built a strong
                                                                                                   relationship. Our work with Leaps
                                                                                                   & Bounds has included contributing
                                                                                                   ideas and design for print in support
                                                                                                   of project tenders, helping Leaps &
                                                                                                   Bounds win contracts with companies
                                                                                                   such as HMV and Banana Republic.



Fellow provided an amazingly quick response, they perceptively
challenged us about what we required and delivered far beyond
our expectations. The finished product really helped us secure
creative training contracts with HMV and Banana Republic.

Caroline Esterson, Managing Director
Leaps & Bounds




                                                                  T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                 F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                     Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                          Curious Planet
                                                                                                          Collaborative Arts Consultancy
                                                                                                           www.curiousplanet.org




                                                                                                           Our Role

                                                                                                           Curious Planet is a collaborative
                                                                                                           arts consultancy working to promote
                                                                                                           a curious and imaginative society
                                                                                                           through the arts. Curious Planet deliver
                                                                                                           ‘innovative community-centred projects’
                                                                                                           that encourage positive social change
                                                                                                           and provoke culture-led regeneration.

                                                                                                           Fellow™ became involved with
                                                                                                           Curious Planet through one of our
                                                                                                           creative associates. The Curious Planet
                                                                                                           brand was already under development
                                                                                                           and the identity and print aspects
                                                                                                           were in good hands, but the tricky
                                                                                                           nature of the Curious Planet website
                                                                                                           and tight scheduling proved a difficult
                                                                                                           challenge. Fellow™ came on board to
                                                                                                           deliver the website, encompassing
                                                                                                           complex content-management,
                                                                                                           search-engine optimisation (SEO), and
                                                                                                           Microformats. The project was a great
                                                                                                           success, and saw our unique approach
I continue to be impressed at the consistently high level of service                                       to relationships working to its full
that Fellow Creative offer. The ease with which Fellow has facilitated                                     potential, and once again exceeding
our website design (in full consultation with us) and the way in which                                     client expectation.

the website management has been made so accessible to me and
my staff has been nothing short of miraculous.

Tania Holland, Director
Curious Planet




                                                                          T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                         F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                             Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                              Systemair
                                                                                                              Experts in Ventilation
                                                                                                               www.systemair.co.uk




                                                                                                               Our Role

                                                                                                               For over 30 years, Systemair has
                                                                                                               been a leading manufacturer and
                                                                                                               supplier of ventilation products.
                                                                                                               Internationally recognised for investing
                                                                                                               substantial resources into research
                                                                                                               and development, they are a Swedish
                                                                                                               company that cite quality, functionality
                                                                                                               and energy efficiency as paramount
                                                                                                               importance. Certified according to
                                                                                                               both ISO 9001 (Quality Management
                                                                                                               Systems) and ISO 14001 (Environmental
                                                                                                               Management Systems), Systemair
                                                                                                               also utilize additional environmental
                                                                                                               management to reduce manufacturing
                                                                                                               waste by over 90%.

                                                                                                               Research was the cornerstone of our
                                                                                                               strategy with Systemair. The brief was
                                                                                                               to raise the company profile throughout
                                                                                                               the UK. Before creating a campaign
                                                                                                               of carefully targeted advertisements
                                                                                                               within a specialised industry, Fellow™
I employed Fellow to produce an advertisement to raise my company’s                                            embarked on an extensive study of
profile, after an initial meeting I was quickly presented with a range of                                      Systemair’s competition and available
concepts that were not only perfect for the intended purpose but original!                                     sector-specific publications. For the
                                                                                                               duration of the delivered campaign,
I subsequently used Fellow for several campaigns, all of which were
                                                                                                               Systemair (UK) reported a 140%
produced to the same high standard.                                                                            increase in telephone enquiries alone.

Peter Love, Former Managing Director
Systemair (UK)




                                                                              T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                             F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                                 Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                                                               Electronic Arts
                                                                                                                               EA Games ‘Challenge Everything’
                                                                                                                                www.ea.com




                                                                          Our Role

                                                                          Electronic Arts is the worlds leading                 In recent years, EA has established
                                                                          independent developer and publisher                   relationships with arts education,
                                                                          of interactive entertainment software.                fostering links between industry and
                                                                          Like many large companies, EA is                      student development. It was through
                                                                          using its clout to raise awareness of                 such a connection that Fellow™
                                                                          social and environmental concerns,                    became involved with the creation of
                                                                          such as introducing an element of                     the EA Games ‘Challenge Everything’
                                                                          environmental responsibility into its                 calendar. At the time, Fellow™ was in its
                                                                          multi-million selling game SimCity                    embryonic stage. Our ethical principles,
                                                                          Societies. Players are now encouraged                 environmental concerns, and interests
                                                                          to make environmentally friendly                      in the realms of sustainable enterprise
                                                                          choices in the construction of their                  were not yet fully formed. Working
                                                                          virtual cities, or face the possibility of            with a group of talented undergraduate
                                                                          natural disasters such as drought or                  students revealed the potential in the
                                                                          heat waves.                                           cross-pollination of ideas and expertise
                                                                                                                                from business to education.

                                                                                                                                Many of the students we worked with
                                                                                                                                then went on to graduate with honours
                                                                                                                                and are currently enjoying great
                                                                                                                                success. Much of what Fellow™ is
                                                                                                                                today evolved from this project and
                                                                                                                                it remains a shining example of the
The work carried out on the EA ‘Challenge Everything’ calendar                                                                  difference industry can make in the
was remarkable, we started with a mere idea of what we wanted,                                                                  realms of education.

the art-work didn’t just cover that but also proved an insight into
the initiation process of developing a game, which was truly inspiring.

Polly O’Hare, Northern Region Executive Coordinator
Electronic Arts




                                                                                              T. +44 (0) 1634 832223                 E. info@fellowcreative.com
                                                                                             F. +44 (0) 1634 832224                  www.fellowcreative.com
                                                                                                  Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                              Future Foundations                                                                                                  UCCA
                                                              Graduate Training & Development                                                                                     University College for the Creative Arts
                                                              www.future-foundations.co.uk                                                                                         www.ucreative.ac.uk




                  Our Role                                                                                                                                                         Our Role

                  Future Foundations are pioneers in          Fellow™ became involved with                                                                                         With 6,500 students studying 80
                  training and support services for           Future Foundations almost by                                                                                         different courses across five different
                  graduates, students, school-leavers         accident. Our not-for-profit commitment                                                                              campuses, the University College for
                  and pupils, helping to prepare them         to supporting clients means we                                                                                       the Creative Arts is the UK’s largest
                  for the real world and the transitions      invest our own time and money into                                                                                   specialist arts education establishment
                  within education. Passionate about          learning everything we can about their                                                                               outside of London. Internationally
                  people success, the Future Foundations      endeavours. It was through such an                                                                                   recognised for research excellence, its
                  philosophy is ‘life is what you make it’.   investment, whilst attending a series                                                                                achievements include the advancement
                  Their mission is to give young people       of events hosted by our friends                                                                                      of knowledge, understanding, practice
                  the tools, information, support and         at HEEG, that we were introduced                                                                                     and promotion of the creative arts at
                  resources to set them up for a              to ‘Fostering the Entrepreneurial                                                                                    the highest levels.
                  fulfilling career and life.                 Workforce’ keynote speaker,                 I learnt a lot from these sessions, not just about
                                                              Mr Jack Butler of Future Foundations.       the software but also about the design industry.                         Fellow™ has created on-line
                                                                                                          The tutor was inspiring, helpful and enthusiastic,                       networks aimed at professional skills
                                                              There are now two sides to our work                                                                                  development for both undergraduate
                                                                                                          and best of all, it related to students.
                                                              with Future Foundations. We provide                                                                                  and postgraduate students, and
                                                              design consultancy with a long-term         Everything was excellent!                                                delivered design based training
                                                              view to developing and promoting                                                                                     workshops and lectures to students,
                                                              the Future Foundations brand and            BA (Hons) Student                                                        academics and related staff.
                                                              marketing strategy. We also lend            University College for the Creative Arts
                                                              our knowledge and experience to                                                                                      In addition, Fellow™ is a recognised
                                                              those students who come to Future                                                                                    University College supplier of
A legend for all your help and encouragement!                 Foundations to develop their own                                                                                     design services and consultancy,
You truly are a rare kind of Fellow – never                   careers. Fellow™ has collaborated with      An ability to de-construct and understand a                              advising on creative technology,
lose the enthusiasm and sincerity. It was a                   Future Foundations on the design and        brief, coupled with a natural design sensibility                         up-to-date software applications
                                                              delivery of inspirational and educational                                                                            and digital processes.
pleasure working with you. I look forward to                                                              and exacting standards, makes Fellow a very
                                                              workshops, and together we continue
the next time! All the very best.                             to investigate the role that web 2.0        precious commodity!
                                                              technologies can play in developing
Jack Butler, Managing Director                                both entrepreneurial skills and             David Ince, Senior Designer
Future Foundations                                            creative thinking.                          University College for the Creative Arts




                                                                                                                                                 T. +44 (0) 1634 832223                 E. info@fellowcreative.com
                                                                                                                                                F. +44 (0) 1634 832224                  www.fellowcreative.com
                                                                                                                                                     Creative   36 New Road Chatham Kent ME4 4QR UK   Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
Creatively supporting Sustainable enterprise™
                                                                                                                                                                                                                                     MEDWAY
                                                                                                                                                                                                                                            TUNNEL
                                                                                                     A2
                                                                                                                                         1                           A2

                                                                                                                                                                  Strood



                                                                                                                                                                   2
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                                                                                                                                                                                          Rochester

                                                                                                                                                                                                                                             Chatham
             Our Sustainability                                                                                 Our Location
                                                                                                                                                                                      M2                                     A230
             Fellow™ operates with ethics and sustainable principles.                                                                                                                                           A229
             Our core values are ‘people, planet and prosperity for all’.

             From day one, we set out to achieve recognised environmental accreditations
             such as EMAS and ISO 14001, but as a small studio these ideals are still proving                                                                                                         Rochester
                                                                                                                                                                                                       Airport
             out of reach. We recycle our small amount of waste and do our utmost to run                                                      Pentagon
             a paperless office. Our proposals and invoices are sent electronically, and our                                P                Bus Station
             clients proof our work using high quality PDF files.                                    A2

             At the end of our working day the studio equipment is switched off at the wall,
             and we turn out the lights. Our overall goal is to operate on 100% renewable                                                                                                                  3
                                                                                                                                             P        New
             energy. With this as our focus we continue to develop the sustainability of our                                                                    Ro a d
                                                                                                            Chatham                                                       (Chatham)




                                                                                                                            stone Road
             services and supply-chain. We are currently seeking a carbon neutral supplier                   Station
                                                                                                                                                           P
             who can offer reliable content-management web-hosting, powered by sustainable
             energy such as wind or solar power.




                                                                                                                       Maid
             For off-line projects, we use sustainable print suppliers. As a minimum, we
             specify Forest Stewardship Council (FSC) accredited paper stocks from sustainable                     A230
             merchants. Where possible, our printers use vegetable or soya based inks and
             waterless offset printing techniques (0% water, 0% isopropyl alcohol or harmful
             substitutes). Some of our print work even comes with sustainable accreditation.                                                                                                                    A229
                                                                                                     A228
             The consultancy side of our work requires that we travel. Sometimes we
             car-share or hire a vehicle for a specific journey, but most of the time we move
                                                                                                 4
             under our own steam or use public transport. We own bicycles rather than cars.
                                                                                                                                                                                           Maidstone
                                                                                                                   M20
             We continue to devote increasing amounts of time to education and social
             awareness, actively developing and promoting sustainable enterprise through our                                                                                                                              6
             Fellow™ Endeavours and Open Network Initiative. We are committed to teaching                                                                                      5
             and inspiring others, working together towards a more sustainable future.




                                                                                                                                                      T. +44 (0) 1634 832223                      E. info@fellowcreative.com
                                                                                                                                                     F. +44 (0) 1634 832224                       www.fellowcreative.com
                                                                                                                                                               Creative   36 New Road Chatham Kent ME4 4QR UK     Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
                                                                                        Creatively supporting Sustainable enterprise™



Our Founder

Describing himself as a Creative                                                        Carl Jeffrey Dip BA (Hons)
Midwife, Carl Jeffrey is driven by                                                      M. +44 (0) 7929 601 737                                                   Development Pathways:
creative challenges, technological
innovations and aspirations for
                                                                                                                                                                   2007 - Present Day
positive impact.
                                                                                                                                                                   Steering Group Member
Over the years, Carl has earned                                                                      Commercial Timeline:                                          Work Empowerment Foundation
professional qualifications and
recognition across a variety of                                                                      April 2007 - Present Day                                      2006 - Present Day

disciplines, Graphic & 3D Digital Design,   Carl has lectured at the Kent Institute                  Creative Midwife & Founder                                    BA & MA Sessional Lecturer
and Entrepreneurship & Business.            of Art & Design and the University                       Fellow Creative
                                                                                                             ™
                                                                                                                                                                   University College for the Creative Arts
By the time he was eighteen he had          College for the Creative Arts. He
already completed his first qualification   continues to help and inspire a new                      April 2002 - November 2007                                    2003 - 2004
in graphic design and won a junior          breed of artists and designers. Carl’s                   Creative Partner                                              BTEC Sessional Lecturer
designer’s position in a busy studio.       approach has always been to encourage                    Rorschok Creative Partnership
                                                                                                                  ™
                                                                                                                                                                   Kent Institute of Art & Design
He set about making a nuisance of           an atmosphere of knowledge sharing,
himself, asking every question and          where students pass on what they learn                   February 2002
pressing every button, from the             to each other. He is the mastermind
                                                                                                     Freelance Designer, Co Founder                               Knowledge & Abilities:
Creative Director, to the traffic           behind quick and easy ‘community-
                                                                                                     Rorschok Creative
                                                                                                                  ™                                                10 years of hands-on commercial experience
managers and web programmers, no            learning’ initiatives; his design related
                                                                                                                                                                   have helped to develop my knowledge and
one was safe. Carl’s curiosity and talent   Facebook groups ‘Community CS’ and
                                                                                                     November 2000                                                 abilities to span a vast range of skill-sets:
for asking difficult questions wasn’t       ‘DesignWise’ are proving to be of
                                                                                                     Lead Creative                                                 Designer, Account Handler, Print Broker,
just limited to his employers. He also      real value to the student and
                                                                                                                                                                   Studio Manager, Sales Rep, IT Technician,
made himself known to just about every      undergraduate community.                                 Creative Blade Ltd
                                                                                                                                                                   Reprographic Artworker, Photoshop Artist,
printer in the area, amassing an
                                                                                                                                                                   Art Director, Copywriter, Brand Engineer,
in-depth knowledge of the print             With accepted invitations to speak                       June 1998
                                                                                                                                                                   Advertising Strategist, Creative Consultant,
industry. By his early twenties Carl was    and knowledge-share at a number of                       Middle-Weight Designer
                                                                                                                                                                   University Lecturer and Entrepreneur.
running the studio that first hired him.    events, his chosen topics range from                     PAi E-media / Cyberkix
                                            graphic design and creative thinking
                                                                                                                                                                  Creative Focus:
During these early years he worked for      to corporate social responsibility and                   April 1997
                                                                                                                                                                   Born in 1979 on the very cusp of the
global brands, but it was a handful of      sustainable enterprise. Carl believes                    Studio Junior (Print & Web)                                   Generation Y demographic, I’m driven
smaller clients that left a legacy:         that design is more than just a
                                                                                                     Proactive Ahead International                                 by creative challenges, technological
British Wireless for the Blind Fund,        capitalist discipline. The medium can be
                                                                                                                                                                   innovations and aspirations for positive
Kent Sustainable Business Partnership,      powerful if the message is clear. It can,
                                                                                                                                                                   impact. I continue to invest my time, effort
Learning Skills Council, ReMaDe and the     and does make a difference to people.
                                                                                                     Professional Qualifications:                                  and pounds sterling into developing myself
Specialist Schools & Academies Trust        This is why Carl founded Fellow™, a
                                                                                                     Edward de Bono’s ‘Six Thinking Hats’                          and my portfolio career. Sustainability,
were organisations that offered new         creative enterprise that dedicates its
                                                                                                     BA (Hons) Digital 3D Design                                   education, enterprising behaviour and
value-based challenges and meaning.         talents and time to working with people
                                                                                                     Certified Entrepreneurship Training                           Edward de Bono’s concept of ‘PO’ can be
Carl’s experiences on these projects        and organisations who imagine a better
                                                                                                     BTEC National Diploma in Graphic Design                       found at the heart of all my endeavours.
left an indelible impression, and much      world, who are committed to teaching
of what Fellow™ is today can be traced      and inspiring others, working together
back to that time.                          towards a more sustainable future.




                                                                                                                                 T. +44 (0) 1634 832223                E. info@fellowcreative.com
                                                                                                                                F. +44 (0) 1634 832224                 www.fellowcreative.com
                                                                                                                                    Creative   36 New Road Chatham Kent ME4 4QR UK      Sole Proprietor: Mr Carl Jeffrey Dip BA (Hons) VAT: 920 2737 47
Creatively supporting Sustainable enterprise™




             Our Credentials




             Creative Services                                       Selected Clients
             Advertising                                              AMA
             Branding & Identity                                      Curious Planet
             Communication Design                                     Electronic Arts
             Marketing Collateral                                     Future Foundations
             Sustainable Print & On-line Media                        HEEG / SEEDA
             Web 2.0 & SEO                                            Leaps & Bounds
             Widget & Facebook Development                            Systemair
                                                                      UCCA
             Knowledge-Sharing
             Creative Consultancy
             Open Network Initiatives
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