"Certificate Background Portrait"
PERFORMANCE MEASUREMENTS 2003-2005 Monterey County Coalition HEALTHY MOTHERS, HEALTHY BABIES™ 1120 Forest Ave #129, Pacific Grove, CA 93950 831-625-4515 x1702, www.MontereyHMHB.org PERFORMANCE MEASUREMENTS 2003 – 2005 Our Vision Breastfeeding will be the norm in Monterey County for at least the first year of life and exclusive breastfeeding for the first six months of life. Our Mission To improve infant, maternal, and family health through education and collaborative partnerships of public and private organizations to promote, protect, and support breastfeeding in Monterey County. Our Core Values HMHB believes in and strives to shape a future Monterey County where: A child has a right to be born healthy and raised in a safe and nurturing environment; There is equal access to quality health care for everyone; Health disparities among all populations are eliminated; Practitioners provide care that includes cultural competency and respect for diversity; and Education and outreach encourages healthy choices. 1 PERFORMANCE MEASUREMENTS 2003-2005 Our National Affiliation National Healthy Mothers, Healthy Babies Coalition 200 N. Beauregard Street, 6th Floor, Alexandria, VA 22311-1732 Tel: (703) 837-4792, Fax: (703) 684-3247 email@example.com The Healthy Mothers, Healthy Babies Coalition (HMHB) membership consists of agencies, organizations and individuals. HMHB acts as a catalyst for change and creates partnerships among community groups, agencies, nonprofit organizations, professional associations, businesses and government agencies. Through the efforts of the coalition, we work to promote optimal health for mothers and babies and to strengthen families and build healthy communities. HMHB is a charitable organization. Executive Board Trina Ammar, RN, IBCLC, Chair Lactation Education Service Coordinator Zosia Chciuk, RNC, BSN, IBCLC, Board Member Community Hospital of the Monterey Peninsula Assistant Director Intermediate Intensive Care Nursery 831-625-4515 x1702, www.chomp.org; firstname.lastname@example.org Community Hospital of the Monterey Peninsula 831-625-4771, www.chomp.org; email@example.com Shawna Helmuth, RN, IBCLC, Co-Chair Lactation Service Coordinator Marta Martinez-Fife, CLC, LCCE, Board Member Salinas Valley Healthcare System Coordinator, Health Promotion & Childbirth Education 831-757-4333 x2852, www.svmh.com; firstname.lastname@example.org Salinas Valley Memorial Healthcare System 831-759-1891, www.svmh.com; email@example.com Karen Walters, MPH, CHES, Secretary Comprehensive Perinatal Services Coordinator Janet Vaughan, MPH, RD, CDE, IBCLC, Board Member Monterey County Public Health Department Monterey County/WIC Breastfeeding Coordinator 831-755-4640, www.co.monterey.ca.us/health/; 831-796-2866, www.co.monterey,ca.us; firstname.lastname@example.org email@example.com Sumana Reddy, MD, Advisor Charla Reehm, RN, BSN, IBCLC, Treasurer Acacia Family Medical Group Monterey County Lactation Consultant 831-753-5303, www.acaciamed.org 831-917-2947, firstname.lastname@example.org Alan Rosen, MD, Advisor Monterey Peninsula Pediatric Group 831-625-2722, www.chomp.org; Alan.email@example.com 2 PERFORMANCE MEASUREMENTS 2003-2005 Monterey County Coalition HEALTHY MOTHERS, HEALTHY BABIES™ Performance Measurements Year 2003 – 2005 STRATEGY ESTABLISHED TARGET ACCOMPLISHEMT 1. Strengthen individual BF Revise and distribute the Monterey ● Revision by Central Coast Alliance for Health, WIC, and Salinas knowledge and BF skills. County Breastfeeding Resource Valley Medical Healthcare System (SVMHS). Guide. ● Collaborative distribution of Guide by HEALTHY MOTHERS, HEALTHY BABIES™ (HMHB) membership. 2. Increase community awareness Conduct photo contest to promote ● TV coverage: KSBW, KTVU, Spanish channels of health, economic and positive BF images and release during Monterey County Newspapers: Herald, Californian, Pine Cone, PG environmental benefits of BF. World Breastfeeding Week August Post. 2003. ● Savings Bonds for the children portrayed in the Portrait winners. Gift certificate to winning photographer. Conduct a Mothers’ Portrait that ● 2003 Portrait theme: Monterey Bay Sanctuary, BF Your Sanctuary. portrays a point of interest in Portrait background was the Monterey Bay Sanctuary at Lovers Monterey County that we can relate Point, Pacific Grove. back to maternal/infant health and ● 2004 Portrait theme: Breastfeeding: Growing your future. Portrait segues with World BF Week theme. background was an organic farm, named: The Farm, city of Salinas. ● 2005 Portrait theme: Breastfeeding and Family Foods: Loving and Healthy. Portrait background was the Farmers’ Market, E. Alisal, Salinas. Participate in health fairs, Labor of ●Yearly Labor of Love event; Cabrillo Learning Center Parenting Love, school presentations and other Fair 2005; outreach events identified to reach the ●Rotation of presentations in the lobbies at Community Hospital of public using the photos the Monterey Peninsula (CHOMP), WIC, and Household Credit Services; ●Monterey County Public Healthy Department, State Immunization Director, meeting with public health nurses. Revised: 5/8/2006 PERFORMANCE MEASUREMENTS 2003-2005 Send out press release to generate ●Influenced local television news station KSBW’s program titled: articles and to highlight new BF news Success by Six (a public service announcement) to air a health and or research. breastfeeding segment that ran daily throughout 2005, sponsored by KSBW, Community Hospital of the Monterey Peninsula and Central Coast Federal Savings. 3. Provide BF education to health Develop and distribute a newsletter ●2003 revised goal: twice/year care professionals. the Breastfeeding Bulletin to ●2003 once Monterey County health care ●2004 once professionals and staff. ●2005 once Multi-agency referral form ●Referral form piloted by Alisal Health Center, WIC, & CHOMP. Physician Grand Rounds presentations ●Educational luncheon for area pharmacists November 2003 ●Grand Rounds CHOMP September 2004: Dr. Jane Morton, Department of Breastfeeding Medicine, Stanford University Medical Center. . Train all hospital nurses using the 18- ●Instrumental in obtaining funding for planning, development and hours course developed by the World implementation of the Breastfeeding Promotion Project that Health Organization and UNICEF for included and Infant Feeding Survey Tool. the Baby Friendly Hospital Initiative ●Eight trainings completed at Natividad Medical Center and Mee (BFHI). Memorial Hospital. 4. Foster new and continuing Recruit business-sector participation ●2005: HMHB presented to the Monterey County Health members of the BF Promotion by making presentations to various Department Public Health Nurse Grand Rounds Committee groups and businesses. ●Development & distributed a Family Friendly Workplace packet for businesses during our annual luncheon and awards ceremony. 5. Improve institutional practices Conduct trainings with businesses on ●HMHB serves as a community resource to Monterey County toward breastfeeding support and how to implement AB 1025. businesses. implementation of AB 1025. Revised: 5/8/2006 PERFORMANCE MEASUREMENTS 2003-2005 Promote the Baby Friendly Hospital ●Individual members of HMHB have promoted BFHI at their Initiative™ (BFHI) at all hospitals in prospective institutions. Monterey county. The BFHI is a ●Community Hospital of the Monterey Peninsula received the program operated by UNICEF and the prestigious certification from Baby-Friendly, USA of a Baby- World Health Organization, and is Friendly Birth facility™ in February 2004. managed in the United States by ●Both Salinas Valley Memorial Healthcare System, and Natividad Baby-Friendly, USA™. Medical Center submitted their Certificate of Intent to become a Baby-Friendly Birthing facility™ in 2005. Develop and promote office based ●In process. Baby-Friendly Policy for hospitals and physicians. Award businesses and medical ●Developed a self-assessment tool for offices and providers. providers that demonstrate the 10-Step ●Distributed Community Impact awards at the HMHB Luncheon model of Mother-Baby Friendly Event in August 2004 and 2005. policies and practices. 6. Influence BF policy and Develop and pass resolution- ●Monterey County Supervisors signed proclamation annually during legislation proclaiming August as BF Awareness World BF Week in August 2003 - 2005. Month in Monterey County. ●Framed proclamation distributed to membership starting with CHOMP in 2003, SVMHS 2004. ●HMHB is a participating member of the California Coalition managed by UC Davis Lactation Center. ●In November 2005 the Maternal/Child/Adolescent Health Department (MCAH) of the State of California nominated the Monterey County Coalition HMHB as the best candidate to represent MCAH as an advocacy organization to the California Breastfeeding Promotion Advisory Committee. 7. Collect data to evaluate change Plan, develop and implement an infant ●Instrumental in obtaining funding for the planning, development feeding study. and implementation of a Breastfeeding Promotion Project that included an Infant Feeding Survey Tool. Revised: 5/8/2006