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					#                                                                       1000                                   1001                                      1002                                    1003                                1004                                   1005
       . . . . . . . .Goals




                                                                                                          Increase the number of governing bodies




                                                                                                                                                                                                                                Increase the Libertarian Party's member,




                                                                                                                                                                                                                                                                            Maintain ideological integrity as we grow
                                                                                                                                                                                                                                contributor, activist, and supporter base
                                                                                                                                                    Strengthen Libertarian state and local
                                                                    Increase the number of Libertarians
                                                      .




                                                                                                                                                                                             Libertarian campus organizations
                                                                                                                                                                                             Increase the number and size of
                                                                                                          with a Libertarian majority
                            .




                                                                    holding public office
              .




                                                                                                                                                    organizations
       Convince public opinion leaders to embrace and
1301   espouse libertarian ideas                                               ?                                      ?                                         ?                                      ?                                     ?
       Develop quality presentations of libertarian ideas for
1302   use by affiliates, campaigns, the national party, and                   ?                                      ?                                        S                                       ?                                     ?                                 ?
1303   Improve communication skills of Libertarians                            ?                                      ?                                        S                                       ?                                     ?
       Use the initiative procedure to build public acceptance
1304   of libertarian ideas                                                   S                                       ?                                        S                                       ?                                     ?
       Develop targeted appeals to groups holding similar
1305   views on issues                                                         ?                                      ?                                         ?                                      ?                                     ?
       Use targeted messages to groups based on ethnic
1306   background, gender, or other demographic criteria                       ?                                      ?                                         ?                                      ?                                     ?
       Define, develop, and promote the Libertarian "brand"
1307   (includes image)                                                        ?                                      ?                                        S                                       ?                                     ?
       Present libertarian ideas in a manner that includes both
1308   "direction" and "destination"                                           ?                                      ?                                         ?                                      ?                                     ?
       Use Libertarian public officials to demonstrate
1309   libertarian ideas in action                                             ?                                      ?                                         ?                                      ?                                     ?
       Provide support and training to Libertarian candidates,
1310   public officials, and leaders to promote libertarian ideas
       in a manner supportive of the Libertarian "brand"                       ?                                      ?                                        S                                       ?                                     ?
       (includes image)
       Promote awareness of problems or potential benefits
1311   before presenting libertarian solutions                                 ?                                      ?                                         ?                                      ?                                     ?
       Focus on local or other winable elections and
1312   achievable appointments                                                S                                       ?                                         ?                                      ?                                     ?
       Recruit electable candidates who want to win and are
1313   willing to invest time, invest energy, and raise the
                                                                              S                                       ?                                         ?                                      ?                                     ?
       money required to run a competitive campaign
       Develop an awareness among LP members that
1314   winning requires adequate resources of all sorts                       S                                       ?                                         ?
       Develop compatible state and local strategies to elect
1315   or appoint Libertarians to public office based on stand
                                                                              S                                       ?                                         ?
       and local strengths, weaknesses, opportunities, and
       Provide support and training to Libertarians on how to
1316   run effective campaigns                                                S                                       ?                                         ?                                                                            ?
       Redevelop the LP Platform with an eye toward
1317   electoral success without compromising core beliefs                    S                                       ?                                         ?                                                                            ?                                 ?
1318   Concentrate resources on a subset of winable races                     S                                       ?                                         ?
       Determine what would motivate non-voters to register
1319   to vote (if necessary) and to vote Libertarian                         S                                       ?                                                                                                                      ?
       Target potential groups of voters on a personal basis to
1320   encourage them to vote Libertarian                                     S                                       ?                                                                                                                      ?
1321   Run more candidates                                                    S                                      ?                                          ?                                                                            ?
1322   Promote cooperative to maximize votes given
       Chose leading issuescampaigns within ain each race                     S                                      ?                                          ?                                                                            ?
1323   jurisdiction                                                           ?                                      S                                                                                                                       ?
       ?Research what geographic areas offer the greatest
1324   viability for Libertarian candidates                                    ?                                     S                                          ?                                                                            ?
       Actively recruit and support enough candidates over
1325   enough election cycles to win a Libertarian majority        ?   S           ?
       Target party building in areas which offer the greatest
1326   viability for Libertarian candidates                        ?   S   ?   ?   ?
       ?Focus the attention of higher level candidates to
1327   support lower level candidates in areas which offer the
       greatest viability for lower level Libertarian candidates   S   S   ?       ?
       where appropriate
       ?Develop and encourage a culture within the LP that
1328   recognizes and celebrates political activity and success    ?   ?   S       ?
       Provide organizational support and training to state and
1329   local affiliates                                            ?   ?   S   ?   ?
       Define, develop, measure, and report core and critical
1330   activities at the state and local level (requires
       definitions: core=basic and recurring, critical=key                 S       ?
       things moving the party forward)
       Develop strong, active LP organizations at multiple
1331   levels below the state level                                ?   ?   S   ?   ?
       Emphasize enjoyable social interaction as a feature of
1332   association with Libertarians                               ?   ?   S   ?   ?
       Get local LP members active in community affairs as
1333   members of their community                                  ?       S   ?   ?
       Promote written inter-affiliate agreement which address
1334   rights, responsibilities, priveleges, expectations and
                                                                           S           ?
       appropriate mechanisms for dissent and dispute
       Develop a joint national/state affiliate plan to achieve
1335   ballot access self-sufficiency in each state                ?   ?   S
       Encourage teamwork and collaborative effort by state
1336   chairs to address issues and provide input to the                   S           S
1337   UMP + (needs definition)                                            S       ?
       ?Encourage state affiliates and members to be
1338   involved in political processes at all level outside of
                                                                   ?   ?   S
       campaigns and election.
       ?Cultivate and support faculty and staff contacts to
1339   ensure continuity within campus organizations                       ?   S   ?
       Provide national resources and support to campus
1340   organizations                                                   ?   ?   S   ?
       Provide national resources and support to local
1341   affiliates to do campus outreach                                    ?   S   ?
       Establish a program to formally recognize campus
1342   organizations                                                           S
       Provide incentives to campus organizations to
1343   enroll/renew LP members                                             ?   S   ?
       Implement a reduced price class of campus
1344   membership with all rights and priveleges of
       membership except that these members will only                          S   ?
       receive communications from the national LP
1345   Provide intellectual resources to school communities                    S   ?
       Recruit, train, and promote LP candidates and
1346   members to speak to students                                    ?   ?   S   ?
       Encourage the use of campaigns and other political
1347   action to recruit new supporters                            ?   ?   ?   ?   S
       Implement a plan to generate inquiries and convert
1348   inquiries into members, contributors, activists, and        ?       ?   ?   S
1349   Use advertising to support and improve prospecting          ?   ?   ?   ?   S
       Engage in ongoing prospecting to generate new
1350   members, contributors, activists, and supporters            ?   ?   ?   ?   S
       Improve member retention rates thru coordinated
1351   efforts at all levels of the LP                             ?   ?   ?       S
       Develop and promote the use of tools for recruiting
1352   members, contributors, activists, and supporters at the     ?   ?   ?   ?   S
       Network and use other organizations events to build
1353   relationships (tactics to include speaking before other     ?   ?   ?   ?   S
       Develop a "grasstops" outreach plan targeting opinion
1354   leaders                                                     ?   ?   ?       S
       ?Motivate increased efforts by members, contributors,
1355   activsts, and supporters thru recognition and reward        ?       ?       S
       Increase available financial resources by moving
1356   donors to higher levels of financial support                ?   ?   ?       S
       Develop and encourage a culture which discourages
1357   infighting                                                  ?   ?   ?   ?   S
       Welcome into the LP anyone within the Libertarian
1358   quadrant as a member, contributor, activist, or
                                                                   ?   ?   ?   ?   S
       supporter (needs description of Lib quadrant)
       Convert non-member contributors, activists, and
1359   supporters to also become members                                   ?       S
       Convert non-activist members, contributors, and
1360   supporters to also become activists at all levels of the    ?   ?   ?       S
       Develop qualified, motivated leaders
1361   LP                                                                  ?   ?   S
       Work to achieve and maintain a "left" / "right" balance
1362   within the LP membership                                    ?   ?           ?   S
1363   Increase diversity within the LP membership                 ?   ?   ?       S
       Develop and implement a program of ideological
1364   internal education (tactics should deal with issues,
                                                                           ?           S
       core ideology, statement of principles, etc.)
       Use the spoiler strategy to remove the worst drug
1365   warriors from office
       Concentrate resources to support local candidates in
1366   areas where polling shows public support for drug           ?   ?   ?
       Target congressional races based on polling support
1367   for drug legalization                                                   ?   ?
       Develop and implement an issue-oriented advertising
1368   campaign (drug war only?)                                           ?       ?
       Develop and Implement a "grasstops" campaign to
1369   associate the LP with the drug legalization issue                   ?   ?
       (elected officials, media, opinion leaders)
       Pursuade the drug reform movement to accept the LP
1370   as a means to achieve our common goalto drug                    ?   ?   ?   ?
       Implement a targeted fundraising efforts
1371   reformers                                                               ?   ?
       Develop tools to maximize Libertarian candidates'
1372   ability to campaign on the drug legalization issue and to
                                                                   ?   ?   ?   ?   ?
       minimize any negative impact of supporting the LP
       Develop tactics to preempt retaliatory actions by law
1373   enforcement officials in response to the LP's position
       on drug legalization
       Integrate the LP's drug war related position into a
1374   broad range of regular communications on a frequent                     ?
       Develop and promote activities and events concerning
1375   to the drug war and related issues to stimulate publicity   ?   ?   ?   ?   ?
       Stress compassion as the basis of the LP's drug
1376   legalization position                                       ?   ?   ?   ?   ?
       Develop a new vocabulary to discuss drug legalization
1377   (include personal responsibility, position the LP as
       favoring drug legalization which in no way                  ?   ?   ?   ?   ?
       endorsing/condoning drug use)
       Position the LP as the champion of innocent third party
1378   victims of the drug war                                     ?   ?   ?   ?   ?
       Position the LP as the champion of incarcerated drug
1379   users who are not guilty of other offenses                  ?   ?   ?   ?   ?
1380   Build a "Parents Against Prohibition" organization          ?   ?           ?
                                                                        Increase public acceptance of Libertarian




?
    ?
        ?
            ?
                ?
                    ?
                        ?
                            S
                                S
                                    S
                                        S
                                            S
                                                S
                                                    S
                                                        S
                                                            S
                                                                S
                                                                    S
                                                                        ideas
                                                                                                                    1006


                                                                        Achieve the repeal of drug
                                                                        prohibition at the federal level




                    ?
                        ?
                            ?
                                ?
                                        ?
                                            ?
                                                ?
                                                    ?
                                                            ?
                                                                ?
                                                                    ?



                                                        S
                                                                        by 2010 and get substantial
                                                                                                                    1007




                                                                        credit for it
?




?
?




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    ?



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1000   Goal       Increase the number of Libertarians holding public office
1001   Goal       Increase the number of governing bodies with a Libertarian majority
1002   Goal       Strengthen Libertarian state and local organizations
1003   Goal       Increase the number and size of Libertarian campus organizations
1004   Goal       Increase the Libertarian Party's member, contributor, activist, and supporter base
1005   Goal       Maintain ideological integrity as we grow
1006   Goal       Increase public acceptance of Libertarian ideas
1007   Goal       Achieve the repeal of drug prohibition at the federal level by 2010 and get substantial
1301   Strategy   Convince public opinion leaders to embrace and espouse libertarian ideas
1302   Strategy   Develop quality presentations of libertarian ideas for use by affiliates, campaigns, the
1303   Strategy   Improve communication skills of Libertarians
1304   Strategy   Use the initiative procedure to build public acceptance of libertarian ideas
1305   Strategy   Develop targeted appeals to groups holding similar views on issues
1306   Strategy   Use targeted messages to groups based on ethnic background, gender, or other demo
1307   Strategy   Define, develop, and promote the Libertarian "brand" (includes image)
1308   Strategy   Present libertairna ideas in a manner that includes both "direction" and "destination"
1309   Strategy   Use Libertarian public officials to demonstrate libertarian ideas in action
1310   Strategy   Provide support and training to Libertarian candidates, public officials, and leaders to p
1311   Strategy   Promote awareness of problems or potential benefits before presenting libertarian solu
1312   Strategy   Focus on local or other winable elections and achievable appointments
1313   Strategy   Recruit electable candidates who want to win and are willing to invest time, invest ene
1314   Strategy   Develop an awareness among LP members that winning requires adequate resources
1315   Strategy   Develop compatible state and local strategies to elect or appoint Libertarians to public
1316   Strategy   Provide support and training to Libertarians on how to run effective campaigns
1317   Strategy   Redevelop the LP Platform with an eye toward electoral success without compromise
1318   Strategy   Concentrate resources on a subset of winable races
1319   Strategy   Determine what would motivate non-voters to register to vote (if necessary) and to vot
1320   Strategy   Target potential groups of voters on a personal basis to encourage them to vote Libert
1321   Strategy   Run more candidates
1322   Strategy   Chose leading issues to maximize votes in each race
1323   Strategy   Promote cooperative campaigns within a given jurisdiction
1324   Strategy   ?Research what geographic areas offer the greatest viability for Libertarian candidates
1325   Strategy   Actively recruit and support enough candidates over enough election cycles to win a L
1326   Strategy   Target party building in areas which offer the greatest viability for Libertarian candidate
1327   Strategy   ?Focus the attention of higher level candidates to support lower level candidates in are
1328   Strategy   ?Develop and encourage a culture within the LP that recognizes and celebrates politic
1329   Strategy   Provide organizational support and training to state and local affiliates
1330   Strategy   Define, develop, measure, and report core and critical activities at the state and local l
1331   Strategy   Develop strong, active LP organizations at multiple levels below the state level
1332   Strategy   Emphasize enjoyable social interaction as a feature of association with Libertarians
1333   Strategy   Get local LP members active in community affairs as members of their community
1334   Strategy   Promote written inter-affiliate agreement which address rights, responsibilities, privele
1335   Strategy   Develop a joint national/state affiliate plan to achieve ballot access self-sufficiency in e
1336   Strategy   Encourage teamwork and collaborative effort by state chairs to address issues and pro
1337   Strategy   UMP + (needs definition)
1338   Strategy   ?Encourage state affilaites and members to be involved in political processes at all lev
1339   Strategy   ?Cultivate and support faculty and staff contacts to ensure continuity within campus or
1340   Strategy   Provide national resources and support to campus organizations
1341   Strategy   Provide national resources and support to local affiliates to do campus outreach
1342   Strategy   Establish a program to formally recognize campus organizations
1343   Strategy   Provide incentives to campus organizations to enroll/renew LP members
1344   Strategy   Implement a reduced price class of campus membership with all rights and priveleges
1345   Strategy   Provide intellectual resources to school communities
1346   Strategy   Recruit, train, and promost LP candidates and members to speak to students
1347   Strategy   Encourage the use of campaigns and other political action to recruit new supporters
1348   Strategy   Implement a plan to generate inquiries and convert inquiries into members, contributo
1349   Strategy   Use advertising to support and improve prospecting
1350   Strategy   Engage in ongoing prospecting to generate new members, contributors, activists, and
1351   Strategy   Improve member retention rates thru coordinated efforts at all levels of the LP
1352   Strategy   Develop and promote the use of tools for recruiting members, contributors, activists, a
1353   Strategy   Network and use other organizations events to build relationships (tactics to include sp
1354   Strategy   Develop a "grasstops" outreach plan targeting opinion leaders
1355   Strategy   ?Motivate increased efforts by members, contributors, activsts, and supporters thru re
1356   Strategy   Increase available financial resources by moving donors to higher levels of financial su
1357   Strategy   Develop and encourage a culture which discourages infighting
1358   Strategy   Welcome into the LP anyone within the Libertarian quadrant as a member, contributor
1359   Strategy   Convert non-member contributors, activists, and supporters to also become members
1360   Strategy   Convert non-activist members, contributors, and supporters to also become activists
1361   Strategy   Develop qualified, motivated leaders at all levels of the LP
1362   Strategy   Work to achieve and maintain a "left" / "right" balance within the LP membership
1363   Strategy   Increase diversity within the LP membership
1364   Strategy   Develop and implement a program of ideological internal education (tactics should de
1365   Strategy   Use the spoiler strategy to remove the worst drug warriors from office
1366   Strategy   Concentre resources to support local candidates in areas where polling shows public s
1367   Strategy   Target congressional races based on polling support for drug legalization
1368   Strategy   Develop and implement an issue-oriented advertising campaign (drug war only?)
1369   Strategy   Develop and Implement a "grasstops" campaign to associate the LP with the drug lega
1370   Strategy   Pursuade the drug reform movement to accept the LP as a means to achieve our com
1371   Strategy   Implement a targeted fundraising efforts to drug reformers
1372   Strategy   Develop tools to maximize Libertarian candidates' ability to campaign on the drug lega
1373   Strategy   Develop tactics to preempt retaliatory actions by law enforcement officials in response
1374   Strategy   Integrate the LP's drug war related position into a broad range of regular communicati
1375   Strategy   Develop and promost activities and events concerning to the drug war and related issu
1376   Strategy   Stress compassion as the basis of the LP's drug legalization position
1377   Strategy   Develop a new vocabulary to discuss drug legalization (include personal responsibility
1378   Strategy   Position the LP as the champion of innocent third party victims of the drug war
1379   Strategy   Position the LP as the champion of incarcerated drug users who are not guilty of other
1380   Strategy   Build a "Parents Against Prohibition" organization
 supporter base


 and get substantial credit for it
 an ideas
tes, campaigns, the national party, and individuals

an ideas

 ender, or other demographic criteria

" and "destination"

ials, and leaders to promote libertarian ideas in a manner supportive of the Libertarian "brand" (includes image)
enting libertarian solutions

vest time, invest energy, and raise the money required to run a competitive campaign
  adequate resources of all sorts
Libertarians to public office based on stand and local strengths, weaknesses, opportunities, and threats
 e campaigns
without compromise core beliefs

ecessary) and to vote Libertarian
e them to vote Libertarian




 ibertarian candidates
 ion cycles to win a Libertarian majority
 Libertarian candidates
evel candidates in areas which offer the greatest viability for lower level Libertarian candidates where appropriate
and celebrates political activity and success

  the state and local level (requires definitions: core=basic and recurring, critical=key things moving the party forward)
he state level
n with Libertarians
 their community
sponsibilities, priveleges, expectations and appropriate mechanisms for dissent and dispute resolution
s self-sufficiency in each state
 dress issues and provide input to the national party

al processes at all level outside of campaigns and election.
uity within campus organizations
mpus outreach


 ights and priveleges of membership except that these members will only receive communications from the national LP

 to students
uit new supporters
members, contributors, activists, and supporters

butors, activists, and supporters
els of the LP
ntributors, activists, and supporters at the local level
 (tactics to include speaking before other groups)

nd supporters thru recognition and reward
 levels of financial support

 member, contributor, activist, or supporter (needs description of Lib quadrant)
 o become members
 o become activists

 P membership

on (tactics should deal with issues, core ideology, statement of principles, etc.)

polling shows public support for drug legalization
alization
drug war only?)
 LP with the drug legalization issue (elected officials, media, opinion leaders)
s to achieve our common goal

aign on the drug legalization issue and to minimize any negative impact of supporting the LP position
 officials in response to the LP's position on drug legalization
regular communications on a frequent basis
  war and related issues to stimulate publicity

ersonal responsibility, position the LP as favoring drug legalization which in no way endorsing/condoning drug use)
 the drug war
are not guilty of other offenses
ncludes image)




ere appropriate


g the party forward)
 from the national LP electronically




doning drug use)

				
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