5 step check lists

5 proven steps to increase sales and profits 5 step check lists Some pages with notes that might help with the plan? Step 1 - plan - key questions to be answered? ?you really want to achieve? What do ? What products or services will you offer? ? Which market sectors will you operate in? ?your best prospective new customers? Who are ?you reach your best prospective customers? How will ? you convince them to buy? How will ? you retain your new customers for future orders? How can 5stepLISTS2help 1 = goals 2 = what2sell 3 = who2sell2 4 = how2reach 5 = what2use 6 = 1to1sales 7 = sellALL 8 = CustCare 9 = ALLprint Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list Goals - What do you really want to achieve? Notes Priority Business Goals What do you really want to achieve? Increase profits? Reduce costs? Increase business value? Reduce risks? Reduce time? Have fun? ??? Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list What products or services will you offer Products & Services What products or services will you offer? 1 2 3 4 5 Notes Conclusion What are the benefits for your customers? Best quality? Best value? New? Biggest? Smallest? Available now? Guaranteed? Trusted? Greenest ??? ?? ? Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list What market sectors will you operate in? Who are your best prospective new customers? Who to sell to Existing customers Customer referrals Lapsing customers Lapsed customers Networking clubs Chamber of commerce Other business groups Social groups Social networking BT and other directories Internet searches Local press Other publications Purchased lists Advertising Visitors Passing trade Local business parks Residential areas Retail areas Other ?? Be a partner - don't stand alone -some of the groups we connect with Confederation of British Industries Institute Of Directors Federation of Small Businesses The Womens in Business Network Stevenage Business Initiative Environmental Population Busniess Link Total Target 020 7395 8231 020 7766 8888 01 253 336 000 0845 004 9426 0845 078 0600 01438 317722 0845 600 9 006 www.cbi.org.uk www.iod.com www.fsb.org.uk www.wibn.co.uk www.enterprise-hertfordshire.co.uk www.environmental-population.com www.businesslink.gov.uk Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list How will you reach your best prospective customers? Deliver (ways to) Search engine/s (google points) Visted web site/s Web pop-ups E-mail footer Bag filler Handouts Networking meetings Chance Meetings Planned Meetings Direct mail (real mail), Direct mail (e-mail) Telemarketing Sales appointments Your own events External events Exhibitions Cold calls Leaflet drops Canvas Walk Poster displays Advertising Inserts in publications Newsletters Something else Start Read Retained Action Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list What can you use to communicate or support? Designs for Marketing A boards Advertisements Appointment cards Banners Banners Brochures Business cards Catalogues E-mail footers E-mails Invitations Leaflets Letters Mailing cards Newsletters Point-of-sale displays Pop-ups Post cards Posters Presentation folders Roller banners Web pages Other ?? Messages Notes Ideas Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list How will you make the sales opportunity? Sales Opportunity - how will you make the sales opportunity? Expect an order from your customer? Hope for order from any customer? Ask when you next see them? Telephone and ask? E-mail and ask? Arrange to visit ? Invite them to visit you? Arrange to meet somewhere else? Cold call? Expect a visit? Hope for a passing visit? Talk at a networking meeting? Send a reminder? Send something else? Change your web page? Open the door? Set up a stall? Open a shop? or something else? Start Conversion Sales Average Target Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list How can you help them to buy all they need? The sales opportunity - how can you make the most of your hard won opportunity to earn money? Customers who looked at this also looked at . . . . . Customers who brought this also brought . . . . . Have you answered all their questions? Can you identify other things that could be added? Does your customer know about all you sell? Is there a competitive solution? Is any comparison like-for like? Are there any obstacles? Can you help overcome them? ?? Does your customer know of anyone else who needs you? And finally, - what can you do to retain your customer for future sales? Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list Can you retain your new customers for future sales? And finally - what can you do to retain your customer for future sales? Loyalty card Voucher Printed gift Feedback questionaire Newsletter Thank you card Thank you phone call Christmas card Priinted calendar Re-order form Contact links Help desk ?? ? Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com 5 proven steps to increase sales and profits 5 step check list Can we help? A non-exclusive list of things we print Communications with print A Boards Advertisements Advice Notes Agendas Announcement Cards Appointment Cards Artwork for Print Artwork for the Web Badges Bags Banners Booklets Bookmarks Bound Documents Box Sleeves Brochures Business Cards Calendars Canvas Prints Catalogues CD Inserts Certficates Competition Entry Compliment Slips Continuation Sheets Data Sheets Design Desk Calendars Desk Pads Diaries Digital Documents Digital Print (customer's files) Display Cards Display Furniture Documents Draw Tickets DVD's e-mail footer Envelopes Event literature Event stationery Exhibition Furniture Feedback Form Flyers Gifts Greetings Cards Handouts Invitations Invoices Labels Leaflets Letterheads Letters Magazines Mailing Cards Mailing Lables Manuals Membership Cards Menus NCR Sets News Sheets Newsletters Notebooks Notelets Order Forms Packaging Pads Post Cards Posters Post-it Notes Presentation Binders Presentation Folders Price Lists Price Tags Programmes Promotional Gifts Proposals Prospectus Publications Purchase Orders Raffle Tickets Receipt Pads Record Cards Reply Cards Reports Roller Banner Score Cards Seasonal Print Signs Stand Up cards Statement Stock Take Forms Swing Boards Swing Tags Tent Cards Terms and Conditions Thankyou Cards Tickets Training Manuals Visiting Cards Vouchers Wall Charts Web Pages Web Sites Wedding stationery Window Displays Window Stickers Design Print Display Direct Mail Finish Prontaprint 1 The New Arcade, Railway Street, Hertford SG14 1SH 01992 504496 www.pp-h.com