FOR IMMEDIATE RELEASE
(See Hella’s Display at Convergence 2008 in Detroit, Booth 123)
HELLA ENERGY MANAGEMENT SYSTEMS INCREASE CAR FEATURES, FUEL ECONOMY
DETROIT – Hella KGaA Hueck & Co., a global tier-one automotive supplier, knows that
American consumers expect their fuel-efficient automobiles to be more than small “econo boxes.”
Hella is showcasing several energy management technologies at Convergence 2008, Oct.
20-22 at Detroit’s Cobo Center, that address the needs of automakers and consumers alike.
With Hella’s energy management portfolio, automakers can offer higher feature content in
smaller vehicles, without increasing the size of the battery and at the same time reduce fuel
“The spike in fuel prices during 2008 caused many American car buyers to downsize from
their larger vehicles, but consumer preference surveys have shown that people want more fuel-
efficient cars, not just smaller ones,” noted Dr. Martin Fischer, president of Hella Corporate Center
USA. “Conversely, auto manufacturers need to avoid the trap of thinking that new small car buyers
are willing to forfeit the features they have become accustomed to in larger vehicles.
“Small cars don’t have to have fewer features to save fuel. With the proper energy
management devices, smaller vehicles can have much of the luxury equipment that American
consumers want and manufacturers can profitably build.”
The Hella executives noted that by the middle of the next decade, due to federal mandates,
the auto industry will be required to make vehicles averaging 31 percent better fuel economy than
Automakers also must contend with pending national and state legislation to reduce carbon
dioxide (CO2) emissions. For years, Hella has worked intensively with its customers and partners
to develop strategies for improving fuel economy.
Many of Hella’s energy management technologies already are on vehicles in Europe and
include adaptive cruise control, automatic start-stop controls, battery sensors, voltage stabilizers,
air-conditioning sensors and lighting systems. No single product will provide “the solution,”
according to Fischer. Instead, the answer is integrating systems that will in turn lead to overall
improvements in fuel economy.
Taking a holistic approach to energy management, Hella’s portfolio of fuel-efficient and
CO2-reducing technologies on display at Convergence 2008 includes:
Adaptive Cruise Control (ACC): Now on the Chrysler 300, ACC detects the relative speed
and distance to vehicles in front and automatically adjusts the car’s speed. This device has
trimmed fuel consumption and CO2 emissions by one percent.
Automatic Start-Stop Control: A fuel-saving device introduced in hybrid vehicles, the
automatic start-stop control turns off an engine during stops at traffic lights or traffic jams
and quickly restarts the motor when it’s time to move. In normal city-highway driving, fuel
consumption is reduced by about five percent. In city driving, up to a 20 percent boost in
fuel economy is possible. Primary enablers for the system include a Battery Condition
Sensor and Medium Power Voltage Stabilizer. The stabilizer is a direct current converter
that protects the vehicle’s sensitive electronic systems from powering down during an
Demand-Driven Fuel Pumps: Operating as demanded by engine requirements, these fuel
pumps reduce electrical-system load by up to 100 watts and save 0.5 grams of CO2 per
Electric Vacuum Pumps: More efficient than conventional belt-driven pumps, this device
provides a vacuum boost during the vehicle’s warm-up phase. It switches off as soon as the
engine reaches its operating temperature, reducing CO2 emissions by 4.0 to 6.4 grams per
Electronic Pedal Sensors: Detecting driver intentions, the electronic pedal sensor can
help cut CO2 emissions by 16 to 24 grams per mile.
High Intensity Discharge (HID) Light Modules: Using an arc between two electrodes
rather than a filament to create light, HID modules have the power rating of a conventional
38-watt bulb, but actually provide more light than a 55-watt bulb. HID lighting systems
consume less energy, trimming CO2 emissions. They are mercury free and contribute to
sustainable environmental protection.
Fuel-Quality Sensor: Ensuring that gasoline or diesel fuel is injected only as is needed to
start the engine, this sensor can reduce emissions of up to 30 grams of CO2 per vehicle
Intelligent Battery Sensor (IBS): The size of a postage stamp, the sensor is a key energy
management contributor. It tracks energy output from numerous electrical devices to
prevent total battery discharge and optimize the charging process. IBS helps reduce energy
consumption and saves approximately 2.4 grams of CO2 per mile. IBS and Hella’s Voltage
Stabilizers were integrated with other systems on the BMW 1 Series in Europe, boosting
the car’s fuel economy up to 24 percent, while trimming emissions by 21 percent.
LED Daytime Running Lights (DRLs): DRLs are designed to increase the visibility of a
vehicle when driving during daylight hours. LED (light emitting diode) DRLs provide an
energy savings of 95 percent compared to conventional lighting and thus are helpful in
reducing vehicle CO2 emissions.
Oil Quality Sensor: Called the PULS (packaged ultrasonic level sensor), Hella’s second-
generation oil sensor is standard equipment on a number of European vehicles. It helps
extend oil life, allowing for a reduction of about 4 grams of CO2 per mile, while permitting
automakers to develop effective engine-management systems to improve fuel efficiency.
Xenon Headlamps: Equipping a vehicle with a combination of 35-watt Xenon headlights
and halogen brake lights can achieve energy savings of up to 25 percent.
“By model years 2011 through 2015, cars must achieve 35.7 miles per gallon while the
standard for trucks rises to 28.6 mpg,” Fischer said. “The good news is that Hella has proven
products that can boost fuel economy today.”
Hella KGaA Hueck & Co. develops and manufactures lighting and electronics components
and systems for the automotive industry. Its joint venture companies also produce complete
vehicle modules and air-conditioning systems.
In addition, Hella has one of the largest aftermarket organizations in the world for
automotive parts and accessories, with its own sales companies and partners in more than 100
countries. The consolidated annual turnover of the Hella Group is about $5.7 billion.
Hella is one of the top 50 automotive parts suppliers in the world and one of the 100 largest
industrial companies in Germany. Nearly 25,000 people work in 70 manufacturing facilities and
production subsidiaries throughout the world, including more than 3,500 research-and-
development engineers and technicians. Customers include all of the world’s leading vehicle and
systems manufacturers, as well as the automotive parts aftermarket.
Additional information is available at www.hella.com.
Company Contacts: Media Contacts:
Hella KGaA Hueck & Company Marty Habalewsky or Andrea Wilmes
Ulrich Koester AutoCom Associates
Phone: +126.96.36.199.7566 Phone: +1.248.647.8621
E-mail: firstname.lastname@example.org E-mail: email@example.com or