Impact letter Dear Mr. Baker, You have a great company and I have spent some time studying it. Based on my research, which includes observing your products in use by your customers, there are four things that I believe would have a positive economic impact on your business. 1. I visited twenty of your customer stores. Product A was available in fourteen stores. The other six stores are good target accounts, as they appear to move considerable volume. With persistence, I can get your product on their shelves. 2. In addition, only two stores were using your display materials, and they were getting good results. We could take the experience of these two stores and educate every customer to the sales-generating potential of the proper display 3. One customer said she would be willing to stock all of your sku’s but she can’t find anyone to show her how to merchandise the line. He concern might represent an opportunity for a national program promotion. 4. Your competitor is test marketing a new product in Boston. I have some verbatims from the retailers and a few of their customers as to how the product is doing. We could discuss some ideas on what you might do in a response. If I don't hear from you, I will follow up to propose how to make these ideas a reality. Sellingly Yours, John Doe P.S. There is a new distribution channel available to you. The channel could add five percent volume to your top line.