"Selling Real Estate: 5 Mistakes"
Selling Real Estate Online: 5 Biggest Mistakes In America, most residential real estate is sold using an agent. There are multiple reasons for this, varying from the complicated process of finding a buyer, being a salesman, and of course, all the finance and legalities involved. However, there is still a good portion of homes that are sold by owner. These individuals have taken it upon themselves to do it all alone, but since they don't sell real estate for a living they may not know the common mistakes to avoid when trying to find a buyer. As such, we here at bonqo.com have put together our list of 5 biggest mistakes when it comes to attracting buyers online. 1. No Photos/Not Enough Photos You might think this one is a no brainer when trying to sell a property but it isn't. Even when an ad has some photos, there may be very few photos or very small sized photos. For large purchases like a home, photos are the biggest selling point of all. Considering the value of homes, there is no excuse for not taking at least 12 or 18 photos, depending on the size of the property. 2. Bad Photos of the Property Bad photos can ruin an impression of a property from the start, even if other photos are fine. When photos are in ads, it helps if they are nice and useful photographs. Take a photo of the front of the property with full sun as to avoid shadows. Inside the house, every available light should be on to have the same effect. Open blinds and shades to bring in as much natural light as possible. Also, take photos of interesting details about the property like woodwork, ornate staircases, and other unique items. 3. Size of the Property Isn't Given Another no brainer, right? Not so. Square footage of properties is a tricky issue for some properties, and simply putting none down is easier than figuring it out. However, square footage is a near universal measure of all properties versus each other. Not including the size of the lot, and the size of the structure means the buyer doesn't have context. No context means “not interested”. 4. Type of Sale (foreclosure, short sale, etc) This is one of the biggest factors we see, especially in the current state of the real estate market. The type of sale changes everything about a property, especially the buyer's chances of actually getting the house. The buying can be a nightmare and the buyer may still not get their offer accepted. For that reason, it needs to be visibly stated in the ad before anything else is done. 5. No address or map of the property This is a much debated point, whether to give away the address of the property. In our experience, it has shown to be helpful. Giving the address of the property helps the potential buyer check out the neighborhood and get use to the idea of being in the area of the property. Of course, if the previous tenant (sometimes the owner) still occupies the property, it may be helpful to emphasize in the ad that appointments need to be made in advance. Right now on bonqo.com, ads can have up to 12 photos of the property as well as a built in map of the address. The posting process walks owners through the important questions, many of which avoid the mistakes stated above. .