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javaBeats.FM Internet Radio Media Kit

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									javaBeats.FM Internet Radio
         Media Kit




           June 2009
       Why advertise on javaBeats.FM?

Advertising on javaBeats.FM is a great value, reaching one of
the most desirable affluent audiences on the internet. Online
radio attracts listeners 40% more likely to live in a household
with an annual income of $100,000 or higher when compared
to the general U.S. population age 18 and older.

javaBeats.FM advertising clients get the added benefit of
DIRECT LINKS on our website, resulting in high recognition and
referrals by the major search engines. You can measure the
hits as they come rolling in!

javaBeats.FM ADVERTISING RATES are extremely affordable
when compared to other internet radio stations.

RADIO WORLD REPORTS INTERNET RADIO REACHES OVER 92.5
MILLION PEOPLE EACH WEEK IN THE U.S.A. ALONE
ACCORDING TO A STUDY PUBLISHED BY THE AUDIENCE
RESEARCH FIRM BRIDGE RATINGS.



Internet Radio Advertising to Increase Tenfold by 2009

In a report published by Rob McGann from the ClickZ Network
in 2004, he claims total advertising devoted to online radio
Web sites will grow 56 percent annually over the next 5 years,
reaching over $300 million by 2009, according to a report by
Borrell Associates.

This year, a total of $30 million will be spent on banner ad
placements and $4.5 million on streaming audio ads across
online radio sites. Combined, that amounts to roughly $35
million, or 0.3 percent of the $10.5 billion projected to be spent
on Internet advertising in 2004.

                  Source: http://www.clickz.com/showPage.html?page=344310




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       Why advertise on javaBeats.FM?

According to John Blackledge analyst with JP Morgan, Internet
radio advertising is estimated at $500M in 2007. Bridge Ratings
estimates that by 2020 Internet radio is projected to generate
revenues equal those that terrestrial radio achieved in 2006.

        Source: http://www.bridgeratings.com/press_08.08.07.HDvsInternet.htm




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 Banner Advertisement on javaBeats.FM


Banner Spot 1:

Size: 468x60 pixels
Impressions available: 10,000+

Price:

Complete spot (100% rotation): $180/month
USA only (40% rotation): $80/month
International: Europe and Others (60% rotation): $120/month

Format:

Gif, JPEG, or FLASH




Banner Spot 2:

Size: 120x240 pixels
Impressions available: 10,000+

Price:

Complete spot (100% rotation): $100/month
USA only (40% rotation): $40/month
International only (60% rotation): $60/month

Format:

Gif, JPEG, or FLASH




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 Banner Advertisement on javaBeats.FM

Banner Spot 3:

Size: 728x90 pixels
Impressions available: 10,000+

Price:

Complete spot (100% rotation): $120/month
USA only (40% rotation): $40/month
International: Europe and Others (60% rotation): $80/month

Format:

Gif, JPEG, or FLASH




Banner Spot 4:

Size: 468x15 pixels
Impressions available: 10,000+

Price:

Complete spot (100% rotation): $80/month
USA only (40% rotation): $30/month
International: Europe and Others (60% rotation): $60/month

Format:

Gif, JPEG, or Text




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 Banner Advertisement on javaBeats.FM


Banner Spot 5:

Size: 336x280 pixels
Impressions available: 6,000+

Price:

Complete spot (100% rotation): $100/month
USA only (40% rotation): $60/month
International: Europe and Others (60% rotation): $80/month

Format:

Gif, JPEG, or FLASH




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Audio Advertising on javaBeats.FM


   •      Have a 15 – 30 or 30 – 45 seconds long audio spot
          inserted into the radio station’s playlist.

   •      The ad will be played between songs, just as on a regular
          FM radio.

   •      Choose an individualized caption for the audio ad as it is
          shown in the listener’s media player, or in the SHOUTcast
          Yellow Pages. (see next page)

   •      We can provide the service of producing the audio spot,
          complete with text, voice over (synthesized) and
          background music for only $100.




   Audio Advertising Pricing Chart:


                         Average                   Audio                     Audio
Ad length    Price per   Impressions   Ad plays    Impressions   Price per   Impressions   Price per
(seconds)    CPM         per play      per day     per day       day         per month     month

< 30             $1.65          350           10        3,500        $5.78      105,000       $173.25
30 - 45          $1.90          350           10        3,500        $6.65      105,000       $199.50



                                           1 CPM: 1,000 listener impressions




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   Audio Advertising on javaBeats.FM


Here is what will be shown on the SHOUTcast Yellow Pages
available at http://www.shoutcast.com:




  Screen shot was taken before the SHOUTcast redesign. The old look
     (pictured above) is available at http://classic.shoutcast.com.




If you are interested in advertising with javaBeats.FM please
     contact an advertising agent at: ads@javabeats.fm



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