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THE PALMS SPA - AVEDA AT THE PALMS HOTEL _ SPA SELECTS KATE BROWN

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THE PALMS SPA - AVEDA AT THE PALMS HOTEL _ SPA SELECTS KATE BROWN Powered By Docstoc
					MEDIA CONTACTS:
Monique Gonzalez                                                                   Yvette Batalla
305.662.7152 ext. 103                                                                305.335.0569
monique@theagencypr.com                                          yvette@ybcommunications.com




      THE PALMS SPA - AVEDA AT THE PALMS HOTEL & SPA SELECTS KATE BROWN AS
                                         SPA DIRECTOR


Miami Beach, FL (October 20, 2009) – The Palms Hotel & Spa announces the appointment of
Kate Brown as the new Spa Director for The Palms Spa, Aveda’s only luxury beach spa in Florida.
The Palms Spa - AVEDA is designed to awaken the senses and bring balance back to body,
mind and soul, with signature treatments inspired by the hotel’s serene botanical atmosphere.


As Spa Director, Brown will be in charge of daily operations, managing finances and profitability
and marketing for the spa. She will also be responsible for maintaining the highest level of
customer service and a quality work environment, while subscribing to Aveda’s brand mission "to
care for the world we live in" by offering extraordinary treatments and services in an environment
where beauty works in harmony with "the greater web of life and with nature.”


Brown, who has more than 19 years experience in the luxury guest service, fitness, hospitality &
spa industries, most recently served as Executive Spa Director for ESPA at Acqualina Resort and
Spa on the Beach, where she received Travel & Leisure’s World’s Best Award in 2008. Additional
experiences include Spa Manager and Experience Coordinator at Williow Stream Spa at The
Fairmont Turnberry Isle Resort and Club, as well as Director of Operations for Browns Brothers, Inc
in Palm Beach.


“Kate is a seasoned professional who has demonstrated her exceptional ability to lead in the
luxury beach spa industry,” said Katja Janzon, Vice President at The Palms Hotel & Spa. “It didn’t
take long for us to recognize that she would serve as an asset to our team and help take things
to the next level; and so we welcome her.”


About The Palms Spa – AVEDA
The Palms Spa is dedicated to nurturing guests with highly personalized experiences and rituals
influenced by ancient Ayurvedic holistic philosophy and enhanced with high performance,
natural and botanically derived products in a tranquil atmosphere inspired by nature. Situated
in the hotel’s lower lobby, the 5,000-square foot facility features a series of multi-purpose rooms
including a couple’s suite with experience snail shower, an indoor/outdoor relaxation area with
steam room, poolside treatment cabanas, a beauty salon, an Aveda retail area and a fitness
room.   The Palms Spa is open 7 days per week from 9:00am to 9:00pm. For more information
and appointments, please call 305.908.5460.



About The Palms Hotel & Spa
Just minutes from the heart of South Beach, The Palms Hotel & Spa combines genuine service,
laid-back sophistication, and oceanfront serenity into a destination where complete wellness
and environmental awareness are at the center of each experience. Privately owned and
managed by The Krause family, who also own the boutique-style Circa 39 Hotel and restored
Miami Beach’s landmark National Hotel, The Palms recently completed an extensive renovation
of its public spaces, including the addition of a luxury Aveda spa, a new signature natural
gourmet restaurant and lounge, Essensia, enhanced pool and garden facilities and renovated
meeting and event facilities. Included in this impressive $20 million dollar enhancement project is
the upgrade of the hotel’s 251 guest rooms, which are scheduled to be completed by the end
of 2009. With lush gardens and a tranquil pool area, The Palms sits on its own stretch of beach
just 12 miles from Miami International Airport and is also a member of Summit Hotels & Resorts, a
collection of the finest independent luxury hotels and resorts around the world. For reservations
or further information, please call 800.550.0505 or visit www.thepalmshotel.com
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