SHORT COURSE - MARKETING
Introduction to Digital Marketing
22 June 2009 9am - 5pm Highlands College, Jersey £299 CIM Members £369 Non-members
This workshop is designed for people/organisations who want to get a better understanding of the key digital marketing tools and techniques with a view to measuring and improving the return on their digital marketing investment, effort and activities. You or your organisation should have a website and be at least learning about, if not testing or ideally using one or two complementary digital marketing tools and techniques eg email and some form of digital advertising.
Course content
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Tutor Profile Tony Rowe is an independent Marketing and Information Technology consultant, educator and trainer based in Harrogate, North Yorkshire. He was, until recently, Marketing Director of a travel technology / on-line travel reservation company he was instrumental in creating and floating on the London Stock Exchange (Alternative Investment Market) in December 2000. Tony has spent the vast majority of his working life in business-to -business and services marketing environments and has considerable experience applying the fundamental principles of marketing and exploiting information technology in a broad range of industries including biotechnology, central and local government, construction, consulting, education and training, engineering, hi-technology, retailing, public and professional services, travel and wholesaling. His particular business interests are in the use of information technology in marketing (CRM, database marketing, Internet etc.), marketing metrics (measuring marketing effectiveness) and customer value determination, creation, delivery and measurement.
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Digital marketing defined Digital marketing – a brief history and timeline Some of the key digital marketing opportunities and challenges An overview of the key tools and techniques, including pros and cons The characteristics of successful digital brands including ‘not for profit’ brands Developing your digital marketing plan – audit/situation analysis/‘SWOT’ Developing your digital marketing plan – strategy Developing your digital marketing plan – Implementation, evaluation and control Acquisition and retention/relationship strategies within current legal/regulatory environment Useful digital resources to help you improve your electronic marketing efficiency and effectiveness
For further information please contact us or visit our website:
GTA University Centre Richmond House, Ann’s Place, St. Peter Port GY1 2NU T: 01481 721555 F: 01481 701155 E: admin@gta.gg W:www.gta.gg
Booking Form Introduction to Digital Marketing
22 June 2009
DELEGATE DETAILS
Delegate Name: Mr/Mrs/Miss/Ms Organisation: Address: Postcode: Tel: Email: Objectives for the course: 1 2. 3. I have read the terms and conditions below and enclose a cheque for £ Centre. Please quote the course name and date in all correspondence. made payable to the GTA University Fax:
£299 CIM members, £369 non-members
Signed:
I would like to receive further information on GTA courses
Date:
AH/275
REGISTER: Please complete this registration form and return it with your payment, by the booking closing date Monday 25 May 2009 to the address below, quoting the course name and date in all correspondence. You will receive a letter of confirmation in advance of the course, if you do not receive one, please let us know. CANCELLATIONS: All cancellations must be made in writing. A fee of 100% will be levied in respect of any cancellation made less than 14 days prior to the commencement of the course. A fee of 50% will be levied for cancellations made between 21 and 14 days prior to commencement. A substitute delegate can be named at any time. SPECIAL ARRANGEMENTS: If you have a disability and require special arrangements, please inform the GTA at the time of registration.
For further information please contact us or visit our website
GTA University Centre Richmond House, Ann’s Place, St. Peter Port GY1 2NU T: 01481 721555 F: 01481 701155 E: admin@gta.gg W:www.gta.gg