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Pink Karma Press Kit

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					               MEDIA K IT

Contact: Rabiah Ahmed, Mirza Public Relations
              Tel: 202-439-1441
            Rabiah@mirzapr.com
FOR IMMEDIATE RELEASE

NEW AYURVEDIC SALON CELEBRATES GRAND OPENING WITH
                FREE SERVICES, RECEPTION
    Pink Karma Salon and Spa Opens its Doors in Northern Virginia

(Sterling, VA, 1/28/09) - Some of the best beauty traditions are those
that have stood the test of time over centuries. The new Pink Karma
Salon and Spa in Sterling, Virginia offers those same traditions
combined with cutting-edge design, fresh methods and natural
products: ancient beauty with a modern touch.

"People are looking for a holistic approach, rather than putting
chemicals into their bodies," said owner Omairah Iqbal.

From the moment you walk in the door, elements of Pink Karma's
ambience, products and service invite you to relax and be pampered
both inside and out. Holistic care is practiced here through the use of
ayurveda, a system of traditional Indian medicine focusing on balance
and vitality, as well as many longstanding Eastern beauty traditions.

Ayurvedic facials at Pink Karma are prepared with a variety of special
ingredients, like certain essential oils, fruits or even precious metals.
Other traditions include the ancient practice of threading instead of hot
wax for facial hair removal and eyebrow shaping, or the use of henna
to condition and color hair. Scalp massages use Indian Amla oils to
prevent dandruff and premature graying and produce a cooling effect,
and pedicures use arnica oil, which soften the foot's skin while
protecting it with healing and antiseptic properties.

In line with its beliefs in holistic health and natural care, Pink Karma
exclusively carries products by Aveda.

"We are an Aveda salon because we share the same mission in taking
care of the environment and giving back to the community," Iqbal said.
"We truly believe in what goes around comes around - hence the word
Karma in our name!"

The salon's grand opening party, scheduled for Friday, Feb. 13 from 4
to 9 p.m., is a chance to get to know Pink Karma, learn about the
special services offered here, and have a good time with friends.

Pink Karma will be offering specials on spa services like manicures
and facials, as well as complimentary makeup consultations with
product purchases, massages and henna tattoos. There will also be
refreshments, gift bags, prizes and even a chance to win an Aveda gift
basket worth over $200.

"We love our guests and truly appreciate their business," Iqbal added.
"They do us an honor by letting us take care of them and we want to
show our gratitude to them." - # -
                        COMPANY BACKGROUNDER

Owner Omairah Iqbal, an Atlanta native, came to Virginia in 2003 but could not
find any salon spaces offering the beauty traditions still common in the cultures
of Indian and Pakistani women like herself. So she opened her own location,
Maria's Place, in Herndon, which was noted in the Washingtonian magazine and
Washington Post for her expert threading services.

To meet the growing demands of her business and to offer a full menu of
services, Iqbal moved to a new location in Sterling in September 2008, and
renamed the salon Pink Karma. Pink Karma is a full-service salon and spa
located in Sterling, Virginia, offering a range of hair services, threading and
waxing services, facials, massages, henna, and much, much more.

    •    Maria’s Place was noted in the Washingtonian Magazine, the
         Washington Post and Northern VA Magazine for its services.
         Monkeysee.com has released a video on its threading services and will
         soon release another about its henna services.

    •    Pink Karma’s clients range from young to middle-aged; a solid base of
         women aged 18 to 45 come in for threading and facials, but a growing
         number of soccer moms and even younger women, including teenagers,
         are coming in for haircuts and other services as well
.
    •    The salon’s most popular services by far are the Ayurvedic facials –
         particularly the gold facial, which uses the actual precious metal – and
         the threading services.

    •    Pink Karma exclusively carries products by Aveda, a company known
         for its commitment to using top-quality, all-natural ingredients in a
         way that causes the least harm to the environment they are drawn from.

    •    Pink Karma offers a special rewards program for its loyal customers:
         clients who have spent $200 in the salon receive a $20 gift card to
         apply to their next service.

    •    Pink Karma boasts a range of stylists and beauty experts whose
         experience and specialties draw their customers back again and again.
         Stylist Aziz and Farah each have over 20 and 25 years’ experience in
         the industry, respectively; stylist Ashley apprenticed under the owners
         of Muade Hair salon and specializes in dimensional color and modern
         cuts. Aesthetician Ferry, who owned her own spa in Connecticut for
         several years, specializes in Brazilian, bikini and full-body waxing.
         And Pinky is on constant demand for her expertise in creating beautiful
         eyebrow shapes with threading; she also performs Ayurvedic facials.

    •    Pink Karma is located in the Cascades Marketplace shopping center in
         Sterling, Virginia, at 20960 Southbank St., Sterling, Va., 20165. The
         salon is open Monday through Friday from 9 a.m. to 8 p.m. and on
         Saturdays 9 a.m. to 6 p.m. and Sundays from 11 a.m. to 6 p.m.

    •    For more information, visit www.pinkkarmasalon.com, email
         info@pinkkarmasalon.com or call 703-444-8700.
Ashley, Stylist               Aveda Gift Sets




Omairah, Owner            Aziz, Stylist




Pinky, Threading Specialist           Antoinette, Nail Tech




Ayurvedic facial              Tea Roo m
December 12, 2004 Sunday
Final Edition

Past Plucking? Weary of Wax? Try Eyebrow Threading
BYLINE: Going Places
SECTION: Sunday Source; M09 , Going Places
LENGTH: 367 words

Bollywood actresses are known for a certain look: dark, flowing hair, crimson lips -- and soaring, perfectly arched
eyebrows. How do they create those face-framing curves? Most rely on threading, a popular Indian and Middle
Eastern depilatory technique that's becoming increasingly available at salons around town.

Threading removes hair by catching it up in a tightly wound, double-coiled string that the aesthetician zips over
your face. It's known for its exactness: Hair is removed in a swift, straight line, creating "a more precise shape" than
waxing or tweezing, says Preeti Singh, co-owner of the District's Threads salon. It's also gentler on your skin than
waxing, so the method is often recommended for sensitive skin, including that of people using Accutane or Retin-A.

Eyebrows are the most common focus, but many places also target upper lips and other areas. There is a discomfort
factor (no one said beauty is painless), but no more than with the alternatives. Effects last two to three weeks.

In the Washington area, threaders can be found everywhere from posh salons to word-of-mouth home-beauty parlors.
Some of our favorites:

Maria's (Beauty) Place. 720 Grant St., Suite F, Herndon. 703-787-9013. www.mariasplace.net. Threading and henna
are hits at this salon, which serves mostly Indian American customers. $6.




Great Day Spas
BYLINE: By Sara Levine & Judith Snyderman

SECTION: Pg. 149-158, 160-173 LENGTH: 10001 words

HIGHLIGHT: Feeling stressed? These day spas can have you looking and feeling great. Here's a guide to terrific
quick fixes, pampering facials, massage deals, painless waxing, and more. Plus, spas that come to you and the most
expensive treatments in Washington.

Maria's Place, 720 Grant St., Suite F, Herndon; 703-787-9013; mariasplace.net. Some women swear by
the threading at this tiny salon, which also does henna designs.

				
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