MEDIA K IT Contact: Rabiah Ahmed, Mirza Public Relations Tel: 202-439-1441 Rabiah@mirzapr.com FOR IMMEDIATE RELEASE NEW AYURVEDIC SALON CELEBRATES GRAND OPENING WITH FREE SERVICES, RECEPTION Pink Karma Salon and Spa Opens its Doors in Northern Virginia (Sterling, VA, 1/28/09) - Some of the best beauty traditions are those that have stood the test of time over centuries. The new Pink Karma Salon and Spa in Sterling, Virginia offers those same traditions combined with cutting-edge design, fresh methods and natural products: ancient beauty with a modern touch. "People are looking for a holistic approach, rather than putting chemicals into their bodies," said owner Omairah Iqbal. From the moment you walk in the door, elements of Pink Karma's ambience, products and service invite you to relax and be pampered both inside and out. Holistic care is practiced here through the use of ayurveda, a system of traditional Indian medicine focusing on balance and vitality, as well as many longstanding Eastern beauty traditions. Ayurvedic facials at Pink Karma are prepared with a variety of special ingredients, like certain essential oils, fruits or even precious metals. Other traditions include the ancient practice of threading instead of hot wax for facial hair removal and eyebrow shaping, or the use of henna to condition and color hair. Scalp massages use Indian Amla oils to prevent dandruff and premature graying and produce a cooling effect, and pedicures use arnica oil, which soften the foot's skin while protecting it with healing and antiseptic properties. In line with its beliefs in holistic health and natural care, Pink Karma exclusively carries products by Aveda. "We are an Aveda salon because we share the same mission in taking care of the environment and giving back to the community," Iqbal said. "We truly believe in what goes around comes around - hence the word Karma in our name!" The salon's grand opening party, scheduled for Friday, Feb. 13 from 4 to 9 p.m., is a chance to get to know Pink Karma, learn about the special services offered here, and have a good time with friends. Pink Karma will be offering specials on spa services like manicures and facials, as well as complimentary makeup consultations with product purchases, massages and henna tattoos. There will also be refreshments, gift bags, prizes and even a chance to win an Aveda gift basket worth over $200. "We love our guests and truly appreciate their business," Iqbal added. "They do us an honor by letting us take care of them and we want to show our gratitude to them." - # - COMPANY BACKGROUNDER Owner Omairah Iqbal, an Atlanta native, came to Virginia in 2003 but could not find any salon spaces offering the beauty traditions still common in the cultures of Indian and Pakistani women like herself. So she opened her own location, Maria's Place, in Herndon, which was noted in the Washingtonian magazine and Washington Post for her expert threading services. To meet the growing demands of her business and to offer a full menu of services, Iqbal moved to a new location in Sterling in September 2008, and renamed the salon Pink Karma. Pink Karma is a full-service salon and spa located in Sterling, Virginia, offering a range of hair services, threading and waxing services, facials, massages, henna, and much, much more. • Maria’s Place was noted in the Washingtonian Magazine, the Washington Post and Northern VA Magazine for its services. Monkeysee.com has released a video on its threading services and will soon release another about its henna services. • Pink Karma’s clients range from young to middle-aged; a solid base of women aged 18 to 45 come in for threading and facials, but a growing number of soccer moms and even younger women, including teenagers, are coming in for haircuts and other services as well . • The salon’s most popular services by far are the Ayurvedic facials – particularly the gold facial, which uses the actual precious metal – and the threading services. • Pink Karma exclusively carries products by Aveda, a company known for its commitment to using top-quality, all-natural ingredients in a way that causes the least harm to the environment they are drawn from. • Pink Karma offers a special rewards program for its loyal customers: clients who have spent $200 in the salon receive a $20 gift card to apply to their next service. • Pink Karma boasts a range of stylists and beauty experts whose experience and specialties draw their customers back again and again. Stylist Aziz and Farah each have over 20 and 25 years’ experience in the industry, respectively; stylist Ashley apprenticed under the owners of Muade Hair salon and specializes in dimensional color and modern cuts. Aesthetician Ferry, who owned her own spa in Connecticut for several years, specializes in Brazilian, bikini and full-body waxing. And Pinky is on constant demand for her expertise in creating beautiful eyebrow shapes with threading; she also performs Ayurvedic facials. • Pink Karma is located in the Cascades Marketplace shopping center in Sterling, Virginia, at 20960 Southbank St., Sterling, Va., 20165. The salon is open Monday through Friday from 9 a.m. to 8 p.m. and on Saturdays 9 a.m. to 6 p.m. and Sundays from 11 a.m. to 6 p.m. • For more information, visit www.pinkkarmasalon.com, email firstname.lastname@example.org or call 703-444-8700. Ashley, Stylist Aveda Gift Sets Omairah, Owner Aziz, Stylist Pinky, Threading Specialist Antoinette, Nail Tech Ayurvedic facial Tea Roo m December 12, 2004 Sunday Final Edition Past Plucking? Weary of Wax? Try Eyebrow Threading BYLINE: Going Places SECTION: Sunday Source; M09 , Going Places LENGTH: 367 words Bollywood actresses are known for a certain look: dark, flowing hair, crimson lips -- and soaring, perfectly arched eyebrows. How do they create those face-framing curves? Most rely on threading, a popular Indian and Middle Eastern depilatory technique that's becoming increasingly available at salons around town. Threading removes hair by catching it up in a tightly wound, double-coiled string that the aesthetician zips over your face. It's known for its exactness: Hair is removed in a swift, straight line, creating "a more precise shape" than waxing or tweezing, says Preeti Singh, co-owner of the District's Threads salon. It's also gentler on your skin than waxing, so the method is often recommended for sensitive skin, including that of people using Accutane or Retin-A. Eyebrows are the most common focus, but many places also target upper lips and other areas. There is a discomfort factor (no one said beauty is painless), but no more than with the alternatives. Effects last two to three weeks. In the Washington area, threaders can be found everywhere from posh salons to word-of-mouth home-beauty parlors. Some of our favorites: Maria's (Beauty) Place. 720 Grant St., Suite F, Herndon. 703-787-9013. www.mariasplace.net. Threading and henna are hits at this salon, which serves mostly Indian American customers. $6. Great Day Spas BYLINE: By Sara Levine & Judith Snyderman SECTION: Pg. 149-158, 160-173 LENGTH: 10001 words HIGHLIGHT: Feeling stressed? These day spas can have you looking and feeling great. Here's a guide to terrific quick fixes, pampering facials, massage deals, painless waxing, and more. Plus, spas that come to you and the most expensive treatments in Washington. Maria's Place, 720 Grant St., Suite F, Herndon; 703-787-9013; mariasplace.net. Some women swear by the threading at this tiny salon, which also does henna designs.