Atlanta Roofer Blasts Obama Energy Adviser on Proposal to Paint Roofs White to Slow Global Warming by prweb


									Atlanta Roofer Blasts Obama Energy Adviser on Proposal to Paint Roofs White to Slow Global Warming
In a recent statement in London, Obama administration US Energy Secretary Steven Chu suggested impact of lightening roofs and roads in urban environments would be equivalent to not having any cars in the world running for 11 years. Tim McLoughlin, President of KTM Roofing in Atlanta suggests Chu's theory is science fiction and has some suggestions of his own for green alternatives.
Atlanta, GA (PRWEB) May 30, 2009 -- Atlanta roofing company, KTM Roofing has recently drawn into question the scientific evidence around Obama administration US Energy Secretary Steven Chu's recent comments in London. On Tuesday Chu suggested a radical proposal to slow global warming that included painting all the roofs of all the buildings in the world white. Chu was quoted by as saying, "If you look at all the buildings and if you make the roofs white and if you make the pavement more of a concrete type of color rather than a black type of color and if you do that uniformly, that would be the equivalent of... reducing the carbon emissions due to all the cars in the world by 11 years -- just taking them off the road for 11 years." A leader in the Atlanta roofing industry, KTM Roofing blasts Energy Secretary Steven Chu hyping a political theory that could have health consequences, pollution consequences and financial consequences without significantly providing any impact to climate change. Tim McLoughlin, President of KTM Roofing with 25 years of roofing experience explains, "KTM Roofing has maintained several recommendations around how homeowners can increase their energy efficiency and reduce greenhouse-gas emissions. First, the insulation in the attic space needs to be sufficient. This can be accomplished by adding additional insulation if needed. Second, the use of double pane, and in northern climates, triple pane windows can also help create an energy efficient barrier. Finally--review your HVAC configuration. If you do not have energy efficient heating and air conditioning units then you will be consuming more energy and further contributing to greenhouse-gas emissions. McLoughlin adds, "It is foolish to think that painting roofs and urban surfaces white will be the magic link to impacting climate change. For starters, the percentage of the surface this would cover is very small relative to the size of the planet What is alarming is the potential cost versus benefit of such a concept that the resulting energy needed and pollution caused as a result of manufacturing white paint for this type of application." KTM also points out an additional dilemma around materials used. Specifically asphalt roofs, which is the roofing material used to cover about 80% of all residential homes in the United States cannot be sufficiently painted to last for extended periods of time. Essentially the choice color of your asphalt shingle roof is limited to whatever color shingle you pick out during installation. Paint has a difficult time sticking to an asphalt roof. In addition, painting an asphalt roof will cause the paint to bubble and blister as a result of moisture getting trapped. This is magnified if freezing conditions occur, which

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can cause cracks in the shingles. Finally, KTM has confirmed with CertainTeed, a leading manufacturer of asphalt roofing shingles that painting an asphalt shingle roof will void the manufacturer's warranty. KTM Roofing does concede that TPO (thermoplastic polyolefin) roofs and PVC roofs typically used in commercial building settings could marginally impact heat absorbed by the structure, but warns that doing so can create vast quantities of reflective light that could be dangerous to the human eye. According to McLoughlin, "If roof surfaces where painted white, the reflectivity could cause damage to anyone directly looking directly at it (the roof surface). Roofers today already have to wear sunglass when working on modified bitumen roofing. In theory, in urban settings it could be very difficult to see on a sunny day if all roofs in a city, flat roofs and sloped roofs, were painted white, especially in cities that have a hilly terrain. This is in addition to the dilemma of being in a skyscraper several flights above a building with a bright reflective roof." Keith Hanks of Atlanta search engine optimization agency, TwentySix2 Marketing adds, "There has been a recent surge of interest in locating a green roofing company via online search. Green roofing contractors such as KTM Roofing can offer a variety of options, but the idea of painting roofs white has not been prioritized as cost effective. Hanks added, "There may be better alternatives to manufacturing massive quantities of white paint as a means of finding a green roofing solution. Online search indicators have revealed a strong interest in organic roofing materials such as tile roofs or slate roofs as a green roofing solution. Such materials are also known to last about 75 years." If you have additional questions about green roofing options, a reliable Georgia roofer such as KTM Roofing can provide consultation on material options. For more information, or for free roof estimates visit About KTM Roofing: KTM Roofing has been raising roofing standards since 1984™. This Atlanta roofing company is dedicated to excellence in professional roofing. Specializing in roof replacements, KTM can work with a variety of roof materials including natural slate, synthetic slate, clay tile, concrete tile, cedar, pine, cypress, modified bitumen and asphalt. You can receive a roof proposal from KTM Roofing by visiting, or by calling 678-565-7663. ###

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Contact Information Keith Hanks KTM Roofing - Atlanta 404-541-9780

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