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Competing For Share Of Global Road Traffic Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook

VIEWS: 27 PAGES: 127

Summary “Competing For Share Of Global Road Traffic Industry Spend In 2010-2011” is a new report published by ICD Research that analyzes how industry suppliers’ media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading suppliers to the road traffic industry. The report also identifies buyers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels. Scope • Opinions and forward looking statements of over 252 industry executives are captured in our in-depth survey, of which over 50% represent Directors, C-levels & Departmental Heads • Analysis on media channel spend, marketing and sales practices and industry developments by suppliers to the worldwide road traffic industry • Key topics include suppliers media spend activity, marketing and sales behaviors & strategies, threats & opportunities for the industry and how these have been affected by the economic uncertainty • In the report buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations • The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific and Africa & Middle East Reasons To Buy • Benchmark your sales and marketing plans with industry competitors to effectively determine strategy • Identify the specific marketing approaches your competitors

More Info
									Competing For Share Of Global Road Traffic
Industry Spend In 2010-2011: Supplier
Marketing And Sales Strategies And Industry
Outlook
                                                                                Reference Code: ICDR1074

                                                                                Publication Date: MARCH 2010




Competing For Share Of Global Road Traffic Industry Spend In 2010-2011:                           ICDR1074 / MARCH 2010
Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                                   Page (1)
 Table of Contents




1           Table Of Contents

1     Table Of Contents                                                                                      2

1.1     List Of Tables                                                                                       4

1.2     List Of Figures                                                                                      7


2     Introduction                                                                                         10

2.1     What is This Report About?                                                                         10

2.2     Methodology                                                                                        10

2.3     Profile Of Survey Respondents                                                                      11


3     Executive Summary                                                                                    15
    3.1.1     The Road Traffic Industry Is Optimistic About Revenue Growth In 2010                         15
    3.1.2     The Road Traffic Industry Is Optimistic About Market Growth In India, China And The Middle East
              15
    3.1.3     Road Traffic Industry Supplier Companies Will Be Increasing Marketing Spend Over The Next 12
    Months 15
    3.1.4     Industry Players Face Key Challenges In Cost Containment, Pricing Pressures And Rising
    Competition                                                                                            16
    3.1.5     Suppliers Are Adapting Various Marketing And Sales Behaviors And Strategies To Deal With The
    Economic Uncertainty                                                                                   16
    3.1.6     Suppliers Are Adapting Various Critical Success Factors For Choosing A Marketing Agency      16


4     Industry Dynamics                                                                                    17

Key findings:                                                                                              17

4.1     Revenue Growth Expectations In The Road Transport Industry                                         17

4.2     Future Developments In Competitive Structure In The Industry                                       22

4.3     Merger And Acquisition Activity Predictions                                                        25


5     Road Traffic Market Growth Outlook                                                                   29

Key findings:                                                                                              29

5.1     Regional Growth Forecasts In The Road Traffic Industry By Country                                  29

5.2     Market Growth Forecasts By Industry Sector                                                         38


Competing For Share Of Global Road Traffic Industry Spend In 2010-2011:                 ICDR1074 / MARCH 2010
Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                          Page (2)
 Table of Contents




6     Threats And Opportunities For The Road Traffic Industry                                     46

Key findings:                                                                                     46

6.1    Leading Business Concerns For The Period 2010-2011                                         46

6.2    Key Actions To Overcome Business Threats: Cost Management                                  51

6.3    Key Actions To Overcome Business Threats: Driving Sales                                    54

6.4    Key Supplier Actions To Maintain And Win Buyer Business                                    57


7     Road Traffic Industry Supplier Marketing Spend Activity                                     67

Key findings:                                                                                     67

7.1    Annual Marketing Budgets: Road Traffic Industry Suppliers                                  67

7.2    Planned Change In Marketing Expenditure Levels: Road Traffic Industry Suppliers            73

7.3    Future Investment By Media Channel: Road Traffic Industry Suppliers                        82

7.4    Suppliers’ Future Investment In Marketing And Sales Technology                             89


8 Marketing And Sales Behaviors And Strategies - Impact Of Global Economic
Uncertainty                                                                                       94

Key findings:                                                                                     94

8.1    Key Marketing Aims For 2010: Suppliers To The Industry                                     94

8.2    How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty            99

8.3    Most Rated Uses Of New Media For Prospecting Business: Suppliers To The Industry          106

8.4    Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry       111


9     Appendix                                                                                  120

9.1    Survey Results – Closed Questions                                                         120

9.2    Methodology                                                                               126

9.3    Contact Us                                                                                127

9.4    About ICD Research                                                                        127

9.5    Disclaimer                                                                                127

1.1
Competing For Share Of Global Road Traffic Industry Spend In 2010-2011:         ICDR1074 / MARCH 2010
Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                 Page (3)
  Table of Contents




List Of Tables
Table 1:   Count Of Global Road Transport Industry Survey Respondents By Company Type (Number Of
     Respondents), 2010 Industry Survey ...................................................................................................................................... 11
Table 2:            Buyer Respondents By Job Role (% Buyer Respondents), Global Road Transport Industry, 2010 ................11
Table 3:     Buyer Respondents By Organization's Global Turnover (% Buyer Respondents), Global Road Transport
     Industry, 2010 ............................................................................................................................................................................. 12
Table 4:     Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents), Global Road Transport
     Industry, 2010 ............................................................................................................................................................................. 12
Table 5:            Buyer Respondents By Region (% Buyer Respondents), Global Road Transport Industry, 2010 ...................12
Table 6:            Supplier Respondents By Job Role (% Supplier Respondents), Global Road Transport Industry, 2010 ........13
Table 7:   Supplier Respondents By Organization's Global Turnover (% Supplier Respondents), Global Road
     Transport Industry, 2010 ........................................................................................................................................................... 13
Table 8:   Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Road
     Transport Industry, 2010 ........................................................................................................................................................... 14
Table 9:            Supplier Respondents By Region (% Supplier Respondents), Global Road Transport Industry, 2010 ...........14
Table 10: Company Revenue Growth Optimism Trend By Global Road Transport Industry Company Type: Road
     Infrastructure Developer / Equipment Manufacturers, Road Maintenance Company / Suppliers, Outsourcing And
     Support Service Companies (% All Respondents), 2010..................................................................................................... 18
Table 11: Company Revenue Growth Optimism Trend In The Global Road Transport Industry By Region: North
     America, Europe, Asia Pacific, Rest Of The World (% All Respondents), 2010 ............................................................... 19
Table 12: Company Revenue Growth Optimism In The Global Road Transport Industry By Turnover (% All
     Respondents), 2010 .................................................................................................................................................................. 20
Table 13: Road Infrastructure Developer / Equipment Manufacturer Industry: Market Predictions Of The Fastest And
     Slowest Growing Regions (% Road Infrastructure Developer / Equipment Manufacturer Respondents), 2010 .........32
Table 14: Road Maintenance Company / Supplier Industry: Market Predictions Of The Fastest And Slowest Growing
     Regions (% Road Maintenance Company / Supplier Respondents), 2010....................................................................... 34
Table 15: Outsourcing And Support Service Company Industry: Market Predictions Of The Fastest And Slowest
     Growing Regions (% Outsourcing And Support Service Company Respondents), 2010 ............................................... 37
Table 16: Road Infrastructure Developer / Equipment Manufacturer Predictions Of The Fastest And Slowest Growing
     Industry Sectors (% Road Infrastructure Developer / Equipment Manufacturer Respondents), 2010 ..........................40
Table 17: Road Maintenance Company / Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors
     (% Road Maintenance Company / Supplier Respondents), 2010 ...................................................................................... 42
Table 18: Outsourcing And Support Service Company Predictions Of The Fastest And Slowest Growing Industry
     Sectors (% Outsourcing And Support Service Company Respondents), 2010 ................................................................ 44
Table 19: Leading Business Concerns For The Period 2010-2011: Road Infrastructure Developer / Equipment
     Manufacturer Vs. Road Maintenance Company / Supplier Vs. Outsourcing And Support Service Company (% All
     Respondents), 2010 .................................................................................................................................................................. 48
Table 20: Leading Business Concerns For The Period 2010-2011 Among Global Road Transport Industry Buyers And
     Suppliers By Region: North America, Europe, Asia Pacific, Rest Of The World (% All Respondents), 2010 ..............50
Table 21: Leading Business Concerns For The Period 2010-2011 Among Global Road Transport Industry Buyers And
     Suppliers By Region: North America, Europe, Asia Pacific, Rest Of The World (% All Respondents), 2010 ..............51
Table 22: Most Important Actions Being Implemented To Facilitate Cost Containment In 2010-2011 In The Global
     Road Transport Industry (% All Respondents), 2010 .................................................................................
								
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