Competing For Share Of Global Chemicals Industry Spend In 2010-2011: Supplier Marketing & Sales Strategies & Industry Outlook by ICDResearch

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									Competing For Share Of Global Chemical
Marketing And Industry Trends Outlook 2010-
2011


                                                                           Reference Code: ICDR1065

                                                                           Publication Date: MARCH 2010




Competing For Share Of Global Chemical Industry Spend In 2010-2011:                           ICDR1065 / MARCH 2010

Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                               Page (1)
 Table Of Contents




1           Table Of Contents

1     Table Of Contents                                                                                      2

1.1     List Of Tables                                                                                       5

1.2     List Of Figures                                                                                      8


2     Introduction                                                                                         11

2.1     What Is This Report About?                                                                         11

2.2     Methodology                                                                                        11

2.3     Profile Of Survey Respondents                                                                      12


3     Executive Summary                                                                                    16
    3.1.1      The Chemical Industry Is Optimistic About Revenue Growth                                    16
    3.1.2      The Chemicals Industry Is Positive About Its Market Growth Outlook                          16
    3.1.3      Industry Players Face Key Challenges In Responding To Price Pressure, Rising Competition And
    Investment Uncertainty                                                                                 16
    3.1.4      Chemical Industry Supplier Companies Will Be Increasing Marketing Spend Over The Next 12
    Months                                                                                                 17
    3.1.5      Suppliers Are Embracing New Media Channels And Effectively Channelizing Their Marketing
    Spends To Meet Immediate Business Concerns                                                             17
    3.1.6      Suppliers Expect Marketing Agencies To Provide Price, Financial Stability And Customized
    Services                                                                                               17


4     Industry Dynamics                                                                                    18

Key findings:                                                                                              18

4.1     Revenue Growth Expectations In The Chemicals Industry                                              18

4.2     Future Developments In Competitive Structure In The Industry                                       24

4.3     Merger And Acquisition Activity Predictions                                                        27


5     Chemicals Market Growth Outlook                                                                      31

Key findings:                                                                                              31

5.1     Regional Growth Forecasts In The Chemicals Industry By Country                                     31


Competing For Share Of Global Chemical Industry Spend In 2010-2011:                      ICDR1065 / MARCH 2010

Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                          Page (2)
 Table Of Contents




5.2    Market Growth Forecasts By Industry Sector                                                 39


6     Threats And Opportunities For The Chemicals Industry                                        46

Key findings:                                                                                     46

6.1    Leading Business Concerns For The Period 2010-2011                                         46

6.2    Key Actions To Overcome Business Threats: Cost Management                                  51

6.3    Key Actions To Overcome Business Threats: Driving Sales                                    55

6.4    Key Supplier Actions To Maintain and Win Buyer Business                                    58


7     Global Chemicals Industry Supplier Marketing Spend Activity                                 67

Key findings:                                                                                     67

7.1    Annual Marketing Budgets: Chemicals Industry Suppliers                                     67

7.2    Planned Change In Marketing Expenditure Levels: Chemicals Industry Suppliers               74

7.3    Future Investment By Media Channel: Chemicals Industry Suppliers                           82

7.4    Suppliers’ Future Investment In Marketing And Sales Technology                             88


8 Marketing And Sales Behaviors And Strategies – Impact Of Global Economic
Uncertainty                                                                95

Key findings:                                                                                     95

8.1    Key Marketing Aims For 2010: Suppliers To The Industry                                     96

8.2    How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty            99

8.3    Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry      107

8.4    Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry       112


9     Appendix                                                                                  124

9.1    Survey Results - Closed Questions                                                         124

9.2    Methodology                                                                               130



Competing For Share Of Global Chemical Industry Spend In 2010-2011:             ICDR1065 / MARCH 2010

Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                 Page (3)
 Table Of Contents




9.3    Contact Us                                                                                131

9.4    About ICD Research                                                                        131

9.5    Disclaimer                                                                                131




Competing For Share Of Global Chemical Industry Spend In 2010-2011:             ICDR1065 / MARCH 2010

Supplier Marketing And Sales Strategies And Industry Outlook

© ICD Research. This brief is a licensed product and is not to be photocopied                 Page (4)
  Table Of Contents




1.1           List Of Tables
Table 1:    Count Of Global Chemicals Industry Survey Respondents By Company Type (Number Of Respondents),
     2010 Industry Survey ................................................................................................................................................................ 12
Table 2:            Buyer Respondents By Organization’s Global Turnover (% Buyer Respondents), Global Chemicals Industry,
     2010           12
Table 3:            Buyer Respondents By Job Role (% Buyer Respondents), Global Chemicals Industry, 2010 .........................13
Table 4:     Buyer Respondents By Organization’s Total Employee Size (% Buyer Respondents), Global Chemicals
     Industry, 2010 ............................................................................................................................................................................. 13
Table 5:            Buyer Respondents By Region (% Buyer Respondents), Global Chemicals Industry, 2010 ............................14
Table 6:            Supplier Respondents By Job Role (% Supplier Respondents), Global Chemicals Industry, 2010 .................14
Table 7:     Supplier Respondents By Organization’s Global Turnover (% Supplier Respondents), Global Chemicals
     Industry, 2010 ............................................................................................................................................................................. 15
Table 8:     Supplier Respondents By Organization's Total Employee Size (% Supplier Respondents), Global Chemicals
     Industry, 2010 ............................................................................................................................................................................. 15
Table 9:            Supplier Respondents By Region (% Supplier Respondents), Global Chemicals Industry, 2010 ....................15
Table 10: Company Revenue Growth Optimism Trend By Global Chemicals Industry Company Type: Chemical
     Producers, Petrochemical Companies, Chemicals Industry Suppliers (% All Respondents), 2009-2010 ....................21
Table 11: Company Revenue Growth Optimism Trend In The Global Chemicals Industry By Region: North America,
     Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2009-2010 ..................................................................... 21
Table 12:           Company Revenue Growth Optimism In The Global Chemicals Industry By Turnover (% All Respondents),
     2010           23
Table 13: Chemical Producer Industry: Market Predictions Of The Fastest And Slowest Growing Regions (% Chemical
     Producer Respondents), 2010 ................................................................................................................................................. 33
Table 14: Petrochemical Company Industry: Market Predictions Of The Fastest And Slowest Growing Regions (%
     Petrochemical Company Respondents), 2010 ...................................................................................................................... 34
Table 15: Chemicals Industry Supplier Industry: Market Predictions Of The Fastest And Slowest Growing Regions (%
     Chemicals Industry Supplier..................................................................................................................................................... 38
Table 16: Chemical Producer Predictions Of The Fastest And Slowest Growing Industry Sectors (% Chemical
     Producer Respondents), 2010 ................................................................................................................................................. 39
Table 17: Petrochemical Company Predictions Of The Fastest And Slowest Growing Industry Sectors (%
     Petrochemical Company Respondents), 2010 ...................................................................................................................... 41
Table 18: Chemicals Industry Supplier Predictions Of The Fastest And Slowest Growing Industry Sectors (%
     Chemicals Industry Supplier Respondents), 2010 ................................................................................................................ 44
Table 19: Leading Business Concerns For The Period 2010-2011 Among Global Chemicals Industry Buyers And
     Suppliers: Chemical Producer Vs. Petrochemical Company Vs. Chemicals Industry Supplier (% All Respondents),
     2010 49
Table 20: Leading Business Concerns For The Period 2010-2011 Among Global Chemicals Industry Buyers And
     Suppliers By Region: North America, Europe, Asia-Pacific, Rest Of The World (% All Respondents), 2010 ..............50
Table 21: Leading Business Concerns For The Period 2010-2011 Among Global Chemicals Industry Buyers And
     Suppliers By Company Turnover (% All Respondents), 2010............................................................................................. 51
Table
								
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