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									                     YEAR 11 FILM, TELEVISION & NEW MEDIA Work Plan - Semester 2 2010 – Ms Hohns
UNIT                                                  TERM 3 TOPIC                                                                  ASSESSMENT                       DUE DATE

3        Stereotypically Aussie: Entertainment and Marketing Industries

         This unit introduces students to the generic (languages) and technological, representative and
         institutional aspects of moving-image media, with a particular focus on advertising and marketing.
         It encompasses a study of media institutions, specifically media conglomerates and marketing
         strategies and a study of advertising design and production..
         During the course, students will learn about:                                                                                                               Draft due:
               Film Genres and languages                                                                                                                            Wk 5
               Representations and Stereotypes                                                                                                                      12 August
               Merchandising and Marketing
               Design formats                                                                                          Design:                                      Due Date:
         Assessment: 600-800 word critique of stereotypical representation of Australians in film, as well as           Treatment (300-400 words) and                Wk 6
         design a television advertisement that offers a particular representation of Australia and                     Storyboard (6-12 shots)                      19 August
         Australians.
UNIT                                                 TERM 4 TOPICS                                                                  ASSESSMENT                       DUE DATE
         Stereotypically Hollywood: Entertainment and Marketing Industries

3        Continuing on from the previous term, students will produce the opening sequence of the video
(2       game from their design task. They will use ADOBE FLASH, an animation program, which is                         Production (Individual):                     Monitoring:
wks)     available on all school computers. NB: students will begin their study of Unit 4 in Week 2 of Term 4,          Television Advertisement                     Week 1
         therefore, they will need to be working on their production outside of school hours. If students are           (30sec – 1min)
         unable to access FLASH at home they will need to organise access to computer lab with their                                                                 Due date:
         teacher.                                                                                                                                                    Week 3
                                                                                                                                                                     22 October

4        The Lure of Persuasion – Propaganda Techniques in Advertising
(7wks)                                                                                                                  Critique: Essay 600 – 800 words              Draft Due:
         This unit introduces students to all five key concepts studied in FTVNM: technologies,                                                                      Week 7
         representations, audiences, institutions and languages. Students will study propaganda                                                                      18 Nov
         techniques, learning about the following:
              Propaganda in the media; Political propaganda; and                                                                                                    Due Date:
              Television as a reflection of culture versus television as a hidden persuader of culture                                                              EXAM
                                                                                                                                                                     BLOCK
         Assessment: Students will select a media text that uses propaganda techniques and prepare an
         expose of the use of propaganda in advertising, using their text as evidence.

    This work plan was last updated on Thursday, 14 October 2010. The contents are subject to change – students will be advised in advance of any changes - regularly check for
                                                                                    updates.
                 YEAR 11 FILM, TELEVISION & NEW MEDIA Work Plan - Semester 2 2010 – Ms Hohns




This work plan was last updated on Thursday, 14 October 2010. The contents are subject to change – students will be advised in advance of any changes - regularly check for
                                                                                updates.

								
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