YEAR 11 FILM, TELEVISION & NEW MEDIA Work Plan - Semester 2 2010 – Ms Hohns UNIT TERM 3 TOPIC ASSESSMENT DUE DATE 3 Stereotypically Aussie: Entertainment and Marketing Industries This unit introduces students to the generic (languages) and technological, representative and institutional aspects of moving-image media, with a particular focus on advertising and marketing. It encompasses a study of media institutions, specifically media conglomerates and marketing strategies and a study of advertising design and production.. During the course, students will learn about: Draft due: Film Genres and languages Wk 5 Representations and Stereotypes 12 August Merchandising and Marketing Design formats Design: Due Date: Assessment: 600-800 word critique of stereotypical representation of Australians in film, as well as Treatment (300-400 words) and Wk 6 design a television advertisement that offers a particular representation of Australia and Storyboard (6-12 shots) 19 August Australians. UNIT TERM 4 TOPICS ASSESSMENT DUE DATE Stereotypically Hollywood: Entertainment and Marketing Industries 3 Continuing on from the previous term, students will produce the opening sequence of the video (2 game from their design task. They will use ADOBE FLASH, an animation program, which is Production (Individual): Monitoring: wks) available on all school computers. NB: students will begin their study of Unit 4 in Week 2 of Term 4, Television Advertisement Week 1 therefore, they will need to be working on their production outside of school hours. If students are (30sec – 1min) unable to access FLASH at home they will need to organise access to computer lab with their Due date: teacher. Week 3 22 October 4 The Lure of Persuasion – Propaganda Techniques in Advertising (7wks) Critique: Essay 600 – 800 words Draft Due: This unit introduces students to all five key concepts studied in FTVNM: technologies, Week 7 representations, audiences, institutions and languages. Students will study propaganda 18 Nov techniques, learning about the following: Propaganda in the media; Political propaganda; and Due Date: Television as a reflection of culture versus television as a hidden persuader of culture EXAM BLOCK Assessment: Students will select a media text that uses propaganda techniques and prepare an expose of the use of propaganda in advertising, using their text as evidence. This work plan was last updated on Thursday, 14 October 2010. The contents are subject to change – students will be advised in advance of any changes - regularly check for updates. YEAR 11 FILM, TELEVISION & NEW MEDIA Work Plan - Semester 2 2010 – Ms Hohns This work plan was last updated on Thursday, 14 October 2010. The contents are subject to change – students will be advised in advance of any changes - regularly check for updates.
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