"Advertisement Management Ppt - DOC"
Management & Marketing Department, Victoria University Advanced Diploma of Business (Advertising) Competency Outline Competency: Schedule Advertisements Competency Code: BSBADV404A Semester: 1 - 2005 Nominal Hours: 45 hours Prerequisites: Nil Purpose: This unit covers preparation and costing of media schedules, booking advertising time/ and lodgment of advertisements. Elements: 1. Confirm advertising and media requirements. 2. Prepare and cost the media schedule. 3. Book advertising time/space and lodgment Program: The learning program will include a series of lectures and tutorials. Students are expected to employ personal reading and observations to enlarge upon the lecture program. PLEASE NOTE** All communication with students will be via your student email account. Assessment: Students must demonstrate achievement of all learning elements: Evaluation will be via internal assessment. 2 x minor assignments @ 20 % each In Class exercises @ 10% 1 x major project @ 50 % Resources: “Media Planning A Practical Approach” Jim Surmanek – NTC McGrawHill Teacher Contact: Mark Mossuto: Office: 9919 8549 email to: firstname.lastname@example.org Page 1 of 3 Timetable - ‘Schedule Advertisements’ Semester 1 - 2005 First Year Week Element: Performance Criteria:: Content/Topic: Delivery Strategy: Assessment Quality Check Planned vs Actual Comm: Strategy: 21/02/05 1 1/. The availability of the completed Welcome & intro, overview of PPT slides, H/out outlines Delivered as planned Confirm advertising advertisements is confirmed competency, review the prod examples, and Major Yes No and media requirements schedule for advertisement Assignment Teacher Initials: 28/02/05 2 1/. The chosen media and media Analyse the media plan, extract PPT slides, H/out case study Delivered as planned Confirm advertising vehicle/s are identified from the media used, quantity of each media sample ads, in 1 Yes No and media requirements media plan and confirmed used for campaign class activities Teacher Initials: 07/03/05 3 1/. The timing for public release of the Identify start of campaign and the PPT slides, Delivered as planned Confirm advertising advertisement is confirmed reasons behind this, eg one-off sale, sample ads, in Yes No and media requirements new product launch, corporate. class activities Teacher Initials: 14/03/05 4 1/. The budget allocation per medium Confirm budget allocation meets the PPT slides, Delivered as planned Confirm advertising per advertising period is confirmed objectives of the media plan, budget sample ads, in Yes No and media requirements covers all media used in plan class activities Teacher Initials: 21/03/05 5 Complete assessment 1 in class In class research Assign 1 due 25/03/05 to 28/03/05 Easter Break 28/03/05 6 2/. The duration and timing of the Confirm the media plan schedule PPT slides, Delivered as planned Prepare and cost the media schedule meet the for accuracy, meets media plan sample ads Yes No media schedule requirements of the media plan objectives Teacher Initials: 04/04/05 to Mid Semester Break 17/04/05 18/04/05 7 2/. Distribution of messages over the Analyse pulsing & flighting PPT slides, Delivered as planned Prepare and cost the duration of the schedule meets the scheduling methods used for a sample ads, Yes No media schedule requirements of the media plan media plan guest speaker Teacher Initials: 26/04/05 8 2/. The media schedule identifies the Checking schedule details with PPT slides, Delivered as planned Prepare and cost the number, size/length and media concerned for availability of sample ads, group Yes No media schedule placement/timing of advertisements the media as stated in the media discussions Teacher Initials: in accordance with the media plan plan 02/05/05 9 2/. Costs are negotiated with media Identify each media, number of PPT slides, Delivered as planned Prepare and cost the vehicles and variations from the spots/placement, price each spot – sample ads, in Yes No media schedule budget in costs per medium per TV, Press etc, negotiate rates class activities Teacher Initials: advertising period are reported and approvals gained to proceed Page 2 of 3 Week Element: Performance Criteria:: Content/Topic: Delivery Strategy: Assessment Quality Check Planned vs Actual Comm: Strategy: 09/05/05 10 2/. Changes to the schedule required by Rescheduling ads if a media is PPT slides, Delivered as planned Prepare and cost the unforeseen problems with media unavailable to be used sample ads, group Yes No media schedule vehicle/s are negotiated and discussions Teacher Initials: approvals gained 16/05/05 11 2/. Overall costing of the media Calculate media schedule as per PPT slides, Delivered as planned Prepare and cost the schedule meets budgetary prices negotiated with media sample ads, in Yes No media schedule requirements selected for the campaign class activities Teacher Initials: 23/05/05 12 Complete assessment 2 in class In class research Assign 2 due 30/05/05 13 3/. Booking procedures are followed in Book the media for the campaign PPT slides, Book advertising accordance with organizational sample ads time/space and lodge policy and practice advertisements 06/06/05 14 3/. Advertisements are lodged to meet Dispatch advertisements to all PPT slides, Delivered as planned Book advertising the deadline requirements of the media to be used in the campaign & sample ads, group Yes No time/space and lodge media vehicle/s in accordance with that they meet specification of the discussions Teacher Initials: advertisements organizational procedures media used 13/06/05 15 Complete Major Assign in class Major due back at end of class 20/06/05 16 Complete any further Assignments Notes: This subject timetable is to be used as a guide only. You MUST be available in week 17 for assessment purposes. This may include catch-up classes, missed tests or final tests. Failure to attend if required during this week may result in a fail for the subject. Tests/assignments will be held at the end of each topic group. You must attempt all learning outcomes. All assessments must be attempted and a minimum grade of 50% for all assessments and assignments must be achieved. If you fail a test, a re-sit may take place or an extra assignment will be set covering the topic failed. To gain a pass in this subject you must achieve a final aggregate result of 50% or more. Missed class tests. It is your responsibility to make sure that you do not miss class tests. If you cannot sit a scheduled test you MUST notify the subject teacher BEFORE the test and provide a medical certificate as soon as you return to the Institute. A zero mark will be recorded for a missed test without documentary evidence. Page 3 of 3