Advertisement and Sales Promotion Management

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					                               M.S University, Tirunalveli, Tamilnadu

                                              MBA – 2 Years

                                      st
                                     1 Year Subjects - Common

      Paper.1.1: Management Process & Behavior
      Paper.1.2: Managerial Economics
      Paper 1.3: Accounting for Managers
      Paper 1.4: Business Environment
      Paper 1.5: Business Law
      Paper 1.6: Managerial Communication
      Paper 1.7: Computer Application in Management
      Paper 1.8: Research Methodology


           MBA- II Year                            MBA-II Year                           MBA-II Year
            General                                 Marketing                            Production

2.1: Human Resource Management         2.1: Functional Management I           2.1: Functional Management I
2.2:Marketing Management               2.2: Functional Management II          2.2: Functional Management II
2.3:Financial Management               2.3: Strategic Management              2.3: Strategic Management
2.4:Operations Management              2.4: Marketing Research                2.4: Marketing Research
2.5:Decisions Support System           2.5: Advertisement & sales Promotion   2.5: Supply Chain Management
2.6: International Business            2.6: International Marketing           2.6: Project Management
Management                             2.7: Service Marketing                 2.7: Operations Research
2.7:Strategic Management               2.8: Project Work (No viva voce)       2.8: Project Work (No viva voce)
2.8:Project Work (No viva voce)        /EMSB (Entrepreneurship &              /EMSB (Entrepreneurship &
/EMSB (Entrepreneurship &              Management of Small Business)          Management of Small Business)
Management of Small Business)
             MBA-II Year                          MBA-II Year                            MBA-II Year
               Finance                          Human Resource                            System

2.1: Functional Management I           2.1: Functional Management I
2.2: Functional Management II          2.2: Functional Management II          2.1: Functional Management I
2.3: Strategic Management              2.3: Strategic Management              2.2: Functional Management II
2.4: Security Analysis & Portfolio     2.4: Management training &             2.3: Strategic Management
Management                             Development                            2.4: System Analysis and Design
2.5: Financial Services                2.5: Organizational Development        2.5: Business Process
2.6: Working Capital Management        2.6: Industrial Labour Relations       Reengineering
2.7: Corporate Taxation                2.7: Counseling Skill for Managers     2.6: Management Decision Support
2.8: Project Work (No viva voce)       2.8: Project Work (No viva voce)       System
/EMSB (Entrepreneurship &              /EMSB (Entrepreneurship &              2.7:E-Commerce
Management of Small Business)          Management of Small Business)          2.8: Project Work (No viva voce)
                                                                              /EMSB (Entrepreneurship &
                                                                              Management of Small Business)




                                           Professional MBA
                                                    1 Year

      1.1: Human Resource Management                     1.5: Decisions Support System
      1.2: Marketing Management                          1.6: International Business Management
      1.3: Financial Management                          1.7: Strategic Management
      1.4: Operations Management                         1.8: Project Work / Research methodology

				
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