Advertising Proposals for Magazine - PDF

							                                   PART 1




         RFP SCHEDULES AND ADVERTISEMENT




G:\RFP\FY07\CONC\ADVERTISING\004            3/12/07
                       WASHINGTON STATE FERRIES

                               NEW ADVERTISING MEDIA
                               CONCESSION CONTRACT


                                     RFP SCHEDULE


DATE                       ITEM

11/7 – 12/2/05             Project Advertisement
and
3/14 – 21/07 *             -   Advertising Age Magazine
                           -   Adweek / Brandweek / Mediaweek Magazines
                           -   Daily Journal of Commerce *
                           -   Diversity Business News

3/16/07                    Issue RFP Package

4/11                       Proposals Due

4/12 – 18                  Initial Proposal Evaluation

4/19                       Select Finalists

4/23 - 25                  Oral Presentations

4/26 – 5/3                 Final Proposal Evaluation

5/4                        Award Recommendation

5/7                        Notice of Apparent Successful Proposer(s)

5/15                       Award

5/23                       Signed Contract and Contract Security Due

5/24                       Contract Execution

5/24                       Commencement of Contract


Note: This RFP Schedule is subject to change during the RFP process.


G:\RFP\FY07\CONC\ADVERTISING\004-1                                        3/12/07
                       WASHINGTON STATE FERRIES

                    ADVERTISING CONCESSION CONTRACT
                                  FOR
                   BROCHURE RACKS, AD DISPLAY PANELS
                         AND WSF PUBLICATIONS


                                     RFP SCHEDULE


DATE                       ITEM

11/7 – 12/2/05             Project Advertisement
and
3/14 – 21/07 *             -   Advertising Age Magazine
                           -   Adweek / Brandweek / Mediaweek Magazines
                           -   Daily Journal of Commerce *
                           -   Diversity Business News

3/16/07                    Issue RFP Package

4/11                       Proposals Due

4/12 – 18                  Initial Proposal Evaluation

4/19                       Select Finalists

4/23 - 25                  Oral Presentations

4/26 – 5/3                 Final Proposal Evaluation

5/4                        Award Recommendation

5/7                        Notice of Apparent Successful Proposer(s)

5/15                       Award

5/23                       Signed Contract and Contract Security Due

5/24                       Contract Execution

5/24                       Commencement of Contract

Note: This RFP Schedule is subject to change during the RFP process.

G:\RFP\FY07\CONC\ADVERTISING\004-2                                        3/12/07
                                                                                       NEWSPAPER NOTICE

Washington State Ferries
ADVERTISING CONCESSION CONTRACTS

REQUEST FOR PROPOSALS


Washington State Ferries, a division of the Washington State Department of Transportation (hereinafter
called "WSF"), is the world’s largest ferry system based on the number of vehicles carried each year and
the third largest in the world based on the 24,000,000 passengers served each year.

To broaden advertising concession services, WSF requests proposals from qualified and experienced
firms who have developed innovative advertising concepts and wish to be considered for one or two
Advertising Concession Contracts, per the Segments below. Each Contract will be for a term of
approximately ten (10) years.

    Segment 1 - New Advertising Media
    Market and service interior and exterior space on/at WSF vessels and terminals for new
    advertising media, including poster ads, wraps, banners, video screens, exhibits, audio and
    other media, as pre-approved by WSF.

    Segment 2 - Brochure Racks, Ad Display Panels and WSF Publications
    Market and service the tourist and/or consumer information brochure/tabloid racks, backlit or
    video advertising display panels, and passenger and commuter information centers on/at
    approximately twenty-four (24) vessels and eight (8) terminals operated by WSF, ad space in
    WSF’s publications and Internet advertising linked to the WSF web site.

    Warehouse all WSF route and toll schedules, commute rider brochures and other WSF
    authorized material and deliver them to all WSF terminals and vessels, and mail them to WSF
    approved locations in the Pacific Northwest; and distribute WSF's monthly magazine, "Sound
    Crossings", to all WSF vessels and terminals; and place and remove public service
    announcements on/at all WSF vessels and terminals.

A firm may submit a proposal for either or both advertising service segments. However, it is important
that proposers have expertise in the relevant advertising media for the selected segment(s). WSF will
evaluate proposals and award a separate Contract for each service segment based on which proposal is
most advantageous to WSF, considering the offered services and concession fees. The proposal due
date / time is 1:00 p.m. on April 11, 2007.

On or after March 15, 2007, the RFP Package will be available upon request to the following office for
the non-refundable fee of $200.00. The RFP will also be posted on the following WSF web site on or
after March 15, 2007: www.wsdot.wa.gov/ferries/contracts. Informational copies of the RFP package
will also be available at WSF.

Legal Services & Contracts Department
Washington State Ferries
2901 Third Avenue, Suite 500                                Phone: 206.515.3606 (recording)
Seattle, Washington 98121-3014                              Fax: 206.515.3605

WSF assumes no obligation of any kind for expenses incurred by a respondent to this Notice or the RFP package.

(revised text is underlined)
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