Advertising for Market Penetration

Document Sample
Advertising for Market Penetration Powered By Docstoc
					                       Category                         Yes   Sometimes   Rarely   No   Comments




PRODUCT / SERVICE




The product / service mix is good




The product / service is mature




The product / service is declining




The product / service is growing




The product / service mix is current




Products / services are updated appropriately




New products / services are always in development




Time to market for new products / services is good




Pricing of new products / services is good


Resources are appropriate for research and
development




Development is integrated with sales & customer info.
                          Category                  Yes   Sometimes   Rarely   No   Comments




CUSTOMERS




Knowledge of the customers is good




Communication with our customers is good




Knowledge of our customers' needs are good




Customer data is compiled and distributed




Customers are satisfied




Customers are retained




Customer complaints are negligible




Customer complaints are carefully handled




Customer service processes are regularly assessed




Unprofitable customers are discouraged




Profitable customers are nurtured
                          Category                            Yes   Sometimes   Rarely   No   Comments


MARKETING & SALES


The promotional plan is good


The advertising plan is good


The marketing materials are good


The market penetration is good


The markets penetrated are appropriate


Market share is growing


Market research is plentiful


New markets are regularly assessed


Knowledge of the competition is accurate


The company is clearly differentiated from its competition


The ability to respond to market change is good


The sales people are well trained


The sales people are successful


Sales and marketing work well together


Individual sales people are incented based on profitability


The pricing models are good

				
DOCUMENT INFO
Description: Advertising for Market Penetration document sample