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LORI MOFFETT

VIEWS: 45 PAGES: 3

									LORI MOFFETT
lori_moffett@yahoo.com • 917.520.0285 • www.skeleton-design.com


PROFESSIONAL EXPERIENCE

Skeleton Design / New York, NY • (www.skeleton-design.com)
Principal / Senior Consultant
User Research | Creative Strategy | Content Development | Information Architecture | Interaction Design
1999 > Present

Responsibilities

• Lead + manage the development of user experience + content strategies, creative conceptualization,
brainstorming + production / execution of interactive experiences for leading brands across multiple industries
[experience includes e-commerce / transactional, community / social, experiential, marketing, corporate
websites; admin interfaces, intranets + extranets; applications + widgets; e-newsletters, e-mail + rich media
campaigns]
• Assist clients in development of long-term interactive + cross-channel strategies; develop guidelines to
maintain brand integrity
• Partner with clients for preliminary requirements gathering + stakeholder interviews
• Create / manage development of competitive analysis, content audits, user + market research (scripts +
interviews), develop final requirements + business objectives
• Develop / manage creation of use cases, personas, flows, interaction models, site maps, page schematics,
prototypes
• Lead IA, visual +/or content-related client presentations
• Lead presentation + execution of new business pitches
• Develop content strategy; oversee/create editorial voice + tone. Write or supervise writing of copy on multiple
projects & campaigns
• Work closely with visual + technical teams to produce high-quality creative experiences
• Serve as user advocate throughout all phases of projects
• Serve as representative of the team’s collective creative work
• Ensure overall creative, content + user experience excellence
• Mentor + manage team members
• Recruit, interview and hire for creative (IA, copy, visual design) and production (interactive producers, html
and flash programmers) departments
• Assist in introducing or defining UX discipline within organizations / help assimilate UX into company cultures
• Help create internal processes + interaction design documentation standards / templates for interactive
agencies + other organizations


Featured Clients

Empathy Lab / Conshohocken, P.A. • (www.empathylab.com)
2006 - Present
Featured Projects
• Harper Collins redesign of author site for Jamie Lee Curtis children’s books (www.jamieleecurtisbooks.com)
• Walgreens Health redesign of Walgreens Health Services portal (www.walgreenshealth.com)
• Oberon redesign of iPlay ecommerce site and customer service portal (www.iplay.com)
• GameStop design / creation of pilot customer loyalty website (www.gamestop.com)
• Keurig script creation, in-person user interviews, trend identification + final analysis/presentation for
redesign of keurig.com (www.keurig.com)
• Abbott Labs design / creation of SharePoint clinical trials portal (www.abbott.com)
• Rogers design / creation of Rogers on Demand video service site (www.rogersondemand.com)
• WWE (World Wrestling Entertainment) redesign of video player + photo galleries (www.wwe.com)
• Glaxo Smith Kline design / creation of HCP portal (www.gsksource.com)
• Martha Stewart community contest interface design (www.marthastewart.com)
• Nautica taxonomy redesign (www.nautica.com)
• The Golf Channel site redesign (www.thegolfchannel.com)
• LA Weight Loss web-based application design (www.laweightloss.com)
• Comcast FearNet site design (www.fearnet.com)
• Chubb Insurance global masthead and home page redesign (www.chubb.com)

Atmosphere BBDO / New York, NY • (www.atmospherebbdo.com)
2007
Projects
• Conservation International site redesign (www.conservation.org)
• Johnson & Johnson Ethicon site redesign discovery & requirements gathering (www.ethicon.com)




                                                       1
LORI MOFFETT
lori_moffett@yahoo.com • 917.520.0285 • www.skeleton-design.com


Publicis-Dialog / New York, NY • (www.publicis-usa.com)
2005-2006
Featured Projects for General Mills
• Honey Nut Cheerios Buzz's Adventures: Mumbee site creation (www.nutsabouthoney.com)
• Pillsbury Doughboy fun site + desktop application creation (www.pillsbury.com)
• Yoplait So Good Girls site redesign (www.sogoodgirls.com)

Awards
2006 Adobe Showcase Site of the Day • 2005 Ad Critic Pick of the Day

R/GA / New York, NY • (www.rga.com)
2000-2005
Featured Projects
• Ameristar corporate site redesign + property sites creation (www.ameristar.com)
• AOL Time Warner corporate site redesign (www.aoltimewarner.com)
• Estee Lauder / Aveda Aveda.com US + Korea sites ecommerce integration (www.aveda.com)
• Estee Lauder / Gloss.com ecommerce site redesign (www.gloss.com)
• Hilton My Leisure Trip site creation (www.myleisuretrip.com)
• IBM IBM.com global ecommerce site redesign (www.ibm.com)
• Ian Schrager Hotels ISH corporate, hotel properties site redesign (www.morganshotelgroup.com)
• Levi Strauss 150 Anniversary Timeline + site refresh (www.levis.com)
• Lower Manhattan Development Corporation (LMDC) World Trade Center Memorial Competition site
(www.wtcsitememorial.org)
• Purina Tidycats site redesign (www.tidycats.com)
• Reuters 3 Times Square digital signage / control room interface design (www.reuters.com)
• The Rouse Company Las Vegas Fashion Show Mall digital signage / control room interface design
• Verizon Multiple marketing websites, demos, ad campaigns (www.verizon.com)

Awards
2003 + 2004 NY ADDYs • 2004 ADDYs District 2 • 2004 HOW Interactive Design Annual • 2004 American
Gaming Association • 2003 Web Awards • 2003 + 2001 @d:Tech Awards • 2003 + 2001 New York
Festivals • 2003 Design Interact

YouthStream Media Networks / New York, NY • (SixDegrees.com)
2000
SixDegrees.com Redesign

Princeton Review / New York, NY • (Homeroom.com)
1999-2000
Homeroom.com Standardized Testing Online Application Redesign


Recruiting Experience
The Hired Guns / New York, NY • (www.thehiredguns.com)
Client Partner | Creative Practice Director
2006-2007
Responsibilities
• Provided companies with hiring solutions/strategies. Served as day-to-day client contact: pitched candidates,
scheduled interviews, ran reference checks, negotiated salaries + benefits
• Served as primary contact for creative/technical candidates (IA, visual, copy, flash design + front end / action
script programmers). Conducted interviews, provided resume/portfolio reviews, + offered career
coaching/advice/management
• Developed new client relationships through industry contacts + networking. New business wins for 2006
included Fortune 500 companies as well as interactive agencies large + small


Production Experience
Ogilvy Interactive / New York, NY • (www.ogilvy.com)
Producer
1999
Responsibilities
• Defined + managed scope for large-scale interactive projects: deliverables, schedule, budget, resources
• Managed ten-person project team, mentored associate producers, supported with client management
• Contributed to the creative development of projects to ensure progressive technical integration + feasibility
• Generated functional design documents + specificationsBarnesandNoble.com / New York,


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LORI MOFFETT
lori_moffett@yahoo.com • 917.520.0285 • www.skeleton-design.com


NY • (www.bn.com)
Producer | Production Manager
1998 - 1999
Responsibilities
• Oversaw production team in the creation, maintenance + publication of the site
• Managed internal projects: resource allocation, scope definition, schedule + deliverables
• Collaborated with editorial + marketing departments to create new site feature content
• Developed design documentation (wireframes, requirements) for new site areas and internal CMS


EDUCATION

New York University | Tisch School of the Arts / New York, NY
Masters / 1999 • (Interactive Telecommunications Program) • G.P.A. 3.8
Awards
NYU Alumnae Club Scholarship • Jessica Savage Memorial Scholarship (New York Women in Communications)


Rutgers University / New Brunswick, NJ
Bachelors / 1996 • (Psychology) • G.P.A. 3.98 (major) / 3.95 (overall)
Awards
Highest Honors + College Honors • Charles Kaden Memorial Scholarship • Golden Key • Alpha Sigma Lamda

Non-Degree
School of the Visual Arts / New York, NY • Photography + graphic/digital design courses
New School University / New York, NY • Creative writing courses
Berlitz / New York, NY • Advanced French courses


SPECIAL SKILLS

• Seasoned project + client management capabilities
• Ability to manage multiple tasks within a fast-paced environment
• Solid leadership skills - able to lead teams from a variety of functional areas to reach common project goal
• Excellent written, verbal + interpersonal communication
• Dynamic presentation abilities - able to communicate design concepts thoroughly + clearly
• Exceptional analytical and creative problem solving ability
• Exceptional brand / creative management: visual, editorial, strategic understanding across multiple media
• Excellent management / mentoring skills
• Extensive recruiting experience for almost all agency roles including information architects, interaction
designers, visual designers, front end developers, producers, account managers on all levels

Writing | Editorial
Content development for web, print, film + television • marketing + campaign copy writing • creative
writing • travel writing + reviewing • interviewing • script writing

Photography | Art Direction
35mm • digital • video • freelance camera for live sports events • freelance photographer
(journalism/street) • photo editing, selection

Technology | Software
Acrobat • AJAX • BBEdit • DHTML • DreamWeaver • Flash • HomeSite • HTML • CSS • Illustrator • Image
Ready • InDesign • iPhone / Mobile • JavaScript • MS Office: Excel, Word, PowerPoint • MS Outlook • MS
Project • MS SharePoint • Photoshop • RSS • Visio • XML
• Understanding of directory structures, programming languages + technologies (capabilities + limitations),
browsers (capabilities, limitations, penetration)
• Solid knowledge of organic search engine optimization techniques

Hardware | Systems
MAC OSX • Windows XP, Vista, 7

Samples + references available upon request




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