Checkpoint Systems Launches Revolutionary Interactive Public View (IPV) Monitor by EON


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									Checkpoint Systems Launches Revolutionary
Interactive Public View (IPV) Monitor
Designed for Retail Loss Prevention, IPV is First to Respond to Nearby Activity; Integrates With Smart
Fixtures, EAS, RFID-based Solutions

December 06, 2010 08:03 AM Eastern Time  

THOROFARE, N.J.--(EON: Enhanced Online News)--Checkpoint Systems, Inc. (NYSE:CKP), a leading global
supplier of shrink management, merchandise visibility and apparel labeling solutions for the retail industry and its
supply chain, today announced its latest innovation for retail loss prevention and security: the Interactive Public View
monitor (IPV).

The IPV is the first public view monitor designed with retail integration and connectivity in mind. It combines the
latest in imaging and display technologies at an affordable price point that will allow retailers to expand their use of
monitors to creatively address branding, security and safety needs.

“Public view monitors are ubiquitous in retail environments today,” noted Farrokh Abadi, President, Checkpoint
Systems’ Shrink Management Solutions business. “Monitors are found at store entrances, in customer service
departments, high-shrink aisles, restroom corridors and other areas with strong theft-deterrent needs.

“The new Interactive Public View monitor takes monitoring technology a step further by enabling retailers to better
leverage their video surveillance investment,” he continued. “Customizing IPV responses to a variety of nearby
conditions makes the entire loss prevention strategy more effective – enabling higher ROI and improving theft
deterrence throughout the store. The ability to support multiple inputs and the addition of integrated wireless
communication are industry firsts.” 

The IPV uses customized graphics as well as audible and visual alerts to draw attention to the monitor or deliver
messaging related to an alarm or event. In addition to traditional public view applications, such as displaying live
video at a store entry or exit, an IPV installation offers much more:

    l   Motion-activated graphic displays welcoming shoppers to a specific department, and providing a sense of
        active store security.
    l   Connection to smart fixtures such as Checkpoint’s ShelfAlert™ or ShowSafe™, which can trigger a message
        that customer service will be sent to assist the shopper and provides immediate intervention during possible
        ORT events.
    l   Activation by an EAS system produces a custom response that includes an on-screen image, LED light and/or
        audible tone, which enhances overall EAS program effectiveness.
    l   Motion detection near fire exits can activate a reminder message regarding active perimeter alarms, while the
        live video display deters push-outs.
    l   Low-voltage, power-saving design can affordably retrofit into any environment – usually without the need for
        an electrician.

The IPV provides a stylish look that can be adapted to blend in with, or stand out from, the store’s décor, 
depending on retailer preferences.

“As the company that first revolutionized in-store display technology with the flat public view monitor, we are
pleased to offer yet another innovation to the industry,” concluded Abadi. “Recognizing the need for today’s retailers
to get top-value from all of their security measures, we designed the IPV to seamlessly integrate with a variety of
store systems. This ultimately will increase the effectiveness and return on investment of each by allowing the proven
benefits incorporated into the IPV platform to be shared among the systems. This approach provides a welcoming
atmosphere and sense of safety to honest shoppers while alerting potential thieves to the presence of sophisticated
and functioning store security.” 

About Checkpoint Systems, Inc.

Checkpoint Systems is a global leader in shrink management, merchandise visibility and apparel labeling solutions.
Checkpoint enables retailers and their suppliers to reduce shrink, improve shelf availability and leverage real-time
data to achieve operational excellence. Checkpoint solutions are built upon 40 years of RF technology expertise,
diverse shrink management offerings, a broad portfolio of apparel labeling solutions, market-leading RFID
applications, innovative high-theft solutions and its Web-based Check-Net data management platform. As a result,
Checkpoint customers enjoy increased sales and profits by improving supply-chain efficiencies, by facilitating on-
demand label printing and by providing a secure open-merchandising environment enhancing the consumer’s
shopping experience. Listed on the NYSE (NYSE:CKP), Checkpoint operates in every major geographic market
and employs 5,700 people worldwide. For more information, visit

GCC, Inc.
George Cohen, 617-325-0011
Checkpoint Systems, Inc.
Jennifer Henry, 800-257-5540


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