fashion passion beauty style art expression wellness fun
If you’re looking for an opportunity to express
your creativity and establish a solid professional
career, look no further. Come to the Aveda Institute
and let yourself grow.
04 Areas of Study
04 Career Opportunities
06 Cosmetology Program
10 Esthiology Program
14 About the Institute
16 Schedule, Tuition
The Institute Mission and Administrative Staff
18 Sources of Financial Assistance
The Aveda Institute’s mission is to provide a quality 19 Student Services
professional education by: 20 Academic Information
> creating an environment of trust and respect 21 Graduation
> encouraging a commitment to teamwork and Licensing Requirements
> promoting personal and professional development 22 Policies and Standards
> inspiring the continuous quest for knowledge and growth 26 Cancellation and Refund Policies
By supporting our students in this manner, we enable them 28 Ten Commitments for Excellence
to provide service that exceeds our clients’ expectations. 29 The Founder
Date of Publication August 2008
of Study Opportunities
Cosmetology Salon/Spa Industry Education & Other Fields
Explore the latest styles and hair stylist educator
techniques in hair cutting and esthetician educational director for a product
styling, skin care, nail care and makeup artist manufacturer
makeup. manicurist consultant/trainer
sales representative school owner
Esthiology permanent waving specialist freelance makeup artist
Learn specialized techniques to hair coloring specialist stylist or makeup artist for film,
purify, balance and renew the salon/spa manager theater, fashion or print
skin. salon/spa owner
Your training will encompass three types of learning:
Theoretical knowledge, the foundation of your education.
Practical experience, the application of your knowledge.
Professional business-building skills, vital for your success.
Each phase of your education will emphasize a different
combination of learning approaches.
210 Days (approx. 70 weeks)
Monday, Wednesday, Friday or
Tuesday, Thursday, Saturday
8:00a.m. – 6:45p.m. (10 hours each day)
Express your creativity and talent in hair, skin and nail
care and makeup application. Our cosmetology course
incorporates 1,335 hours of extensive hands-on learning
to provide you a complete understanding of beauty and
wellness. Upon completion, you’ll be ready to succeed as
a licensed cosmetologist.
PHASES (SIX PHASES)
Introduction/Alpha Unit Beta I and Beta II Gamma I and Gamma II
You’ll start by learning the Unlock your creativity as you Get ready to launch your career
fundamentals of cutting, styling explore the latest trends and with in-depth training in client
and chemical restructuring of hair; techniques in hair cutting, styling, service, time management, self-pro-
skin and nail care; makeup; and coloring, permanent waving and motion, goal-setting, merchandising
the related sciences. Lectures, chemical restructuring. Time in and entrepreneurship. Your speed,
demonstrations and workshops the clinic allows you to become accuracy and concentration are
concentrate on developing skill increasingly confident in your now ready for the salon. You can
and accuracy and reinforcing professional abilities, and you demonstrate competency in all tasks
classroom knowledge. You’ll be begin to learn vital employment required for the skill certification
introduced to retailing, client and career-advancing skills such examination, and possess the
servicing and personal development as successful interviewing and theoretical knowledge you need
skills. This unit also covers state resume writing. to pass the written examination
safety requirements. required by Aveda Institute Des
Moines and the State of Iowa for
licensure. It’s time to realize your
dreams as a salon professional.
Intro/Alpha Beta I/Beta II Gamma I and II/Salon Life
60 Days 60 Days 90 Days
Classroom: 360 hours Classroom: 180 hours Classroom: 225 hours
Clinic: 240 hours Clinic: 420 hours Clinic: 675 hours
Curriculum Overview Cosmetology
An Aveda Institute education is rigorous and
thorough. Throughout the Cosmetology program,
you’ll cover the following topics in varying levels
of depth and detail, giving you an exceptional
foundation for your professional career.
Plant Aromaology™ Hair Styling corrective coloring
history of aromaology wet styling contemporary techniques
therapeutic effects fingerwaving one dimensional
custom testing and blending pin curl techniques multidimensional
psychology of aroma roller curls foils
methods of application comb out techniques bleach/tone
sensory journey artistry in hair styling Skin Care
personal blends thermal styling histology
conventional thermal (marcel) irons disorders
electric thermal irons facials
scalp and hair analysis
blow-dry styling cleansing
infection control Hair Cutting treatment
sanitation/sterilization implements and techniques Makeup
ingredient analysis sectioning color theory
skin disorders scissors contoured and natural
universal precautions clippers makeup application
razors subtle and dramatic application
Anatomy & Physiology
cells, tissue and organs Nail Care
muscular system Permanent Restructuring manicures/pedicures
nervous system history of permanent waving nail design and artistry
circulatory system chemistry of solutions massage techniques for hands,
endocrine system pre-perm analysis arms and feet
excretory system rod selection
respiratory system perming techniques State Rules and Regulations
digestive system custom perm design and wrapping Iowa laws and rules
nutrition safety and sanitation requirements
Chemical Hair Relaxing/
Shampooing/Conditioning Restructuring Personal/Career Development
product analysis product analysis time management
procedures/techniques client hair analysis goal-setting
draping for wet and dry application techniques team building
chemical services equipment, implements and materials communication
selecting correct shampoo/ cover letter/resume writing
Hair Coloring interview techniques
color theory job requirements
classifications of hair color employee benefits and wages
60 Days (approx 20 weeks)
Tuesday, Thursday, Saturday
8:00a.m.-6:45p.m. (10 hours each day)
Prepare for an exciting future in skin care
with Aveda Institute Des Moines. Our
Esthiology curriculum provides 600 hours
of skin care training with an emphasis on
using pure flower and plant essences in
treatments. Upon completion, you’ll be
ready to succeed as a licensed esthetician.
PHASES (TWO PHASES)
Learn the fundamentals of Apply your knowledge through
dermanalysis, facial manipula- clinic experiences while you
tions and equipment and plant increase your understanding
aromaology™ as you study the in the classroom. In this unit,
related sciences of anatomy and you’ll refine your skills and
histology, along with state safety gain the expertise you need
requirements. Combining theo- to meet the Aveda Institute’s
retical knowledge and hands-on skin care and makeup service
experience, this unit puts you on standards and state safety
your way to a career in skin care. requirements.
Introduction Phase Alpha Phase
30 Days 30 Days
Classroom: 210 hours Classroom: 55 hours
Clinic: 90 hours Clinic: 245 hours
Curriculum Overview Esthiology
An Aveda Institute education is rigor-
ous and thorough. Throughout the
Esthiology program, you’ll cover the
following topics in varying levels of
depth and detail, giving you an excep-
tional foundation for your professional
Anatomy & Physiology Clinic Practice
cells, tissue and organs clinic set-up
muscular system sanitation
nervous system time management
circulatory system daily goals
Aveda product systems
full body waxing
Chemistry methods of hair removal
safety and sanitation procedures
responsibilities of employment
salary plans, benefits and
Makeup client retention
color theory retail strategies
contoured and classic makeup incentives
applications listening and communication
dramatic and subtle look personal development
State Rules and Regulations
Plant Aromaology™ Iowa laws and rules
history of plant aromaology safety and sanitation requirements
psychology of aroma
custom testing and blending
methods of application
relaxation through massage
detoxification massage for
This is the place!
Located in the Jordan Creek Town Center,
the Aveda Institute Des Moines is the ideal
setting for your professional education.
Guest Service Areas Resource Library and
A diverse array of clients come to the Administrative Offices
Aveda Institute for beauty and well- A resource library has books on styling,
ness services. As a student, you will motivation, health and wellness for your
have the opportunity to perform a reference. Team leaders and admissions
spectrum of hair, skin and nail services personnel are also available to respond
in a virtual salon setting, under the to your questions and concerns.
supervision of your instructors.
Student Classrooms Aveda Experience Center
Classrooms of all sizes have been A retail center for Aveda hair, skin, flow-
designed to provide the proper er and plant Pure-Fume™ and body care,
environment for different types of makeup and lifestyle products. The store
learning and activities. gives you the opportunity to practice
your client service and retailing skills.
Are you ready to begin?
If you’re excited about the prospect
of training at the Aveda Institute, here’s
all you have to do to get started.
1 Have an informational interview You will receive a written notice
with an Admissions Representative. of acceptance or rejection.
2 Submit a letter of intent describing Transfer Students
your reasons and goals for enrolling Applicants for transfer into
in the program. cosmetology and esthiology are
considered on an individual basis.
3 Submit a letter of recommendation.
(from someone other than a family Aveda Institute may, at its
member). discretion, refuse transfers if
admission requirements, including
4 Submit a copy of your high school
tuition, cannot be met.
diploma or transcripts or a copy of your
General Education Diploma(GED). The Aveda Institute, in its admissions,
instruction and graduation policies,
5 Submit a completed enrollment applica-
practices no discrimination on the
tion (to be provided by your Admissions
basis of race, religion, color, financial
Representative) with a non-refundable
status, sex, national origin, age,
$200 registration fee.
veteran or sexual orientation.
The Aveda Institute does not recruit
students that are currently attending
or admitted to another school
offering a similar program study.
To schedule an informational
interview, call the Admissions
Department at 515-224-5244 or
toll free 1-877-283-3225.
Schedule and Tuition
“Our mission at AVEDA is to care for the world we live in, from the prod-
ucts we make to the ways in which we give back to society. At AVEDA,
we strive to set an example for environmental leadership and responsi-
bility - not just in the world of beauty, but around the world.”
Horst M. Rechelbacher, Founder, AVEDA
Cash or Credit Card Tuition Waiver
The Aveda Institute Des Moines offers for Multiple Programs
a $1000 discount to Cosmetology Aveda Institute offers a $800 waiver
students and a $350 discount to on tuition if you enroll in a second
Esthiology students who pay their program. You must begin the second
tuition in full 30 days prior to first day program no more than six months
of classes. from your first graduation date.
Financing Private Scholarships
Please see Student Services A number of organizations and cor-
Coordinator for additional payment porations offer scholarships. Check
options that are available.. with our Financial Aid representative
or with your employer or parents’
Sallie Mae/Personal Loans employers for available scholarship
Students may be eligible for financ- programs.
ing up to 100% of their tuition. See
Student Services Coordinator for more Veteran’s Benefits
information. If you are an honorably discharged
veteran of the armed forces or
a dependent of a deceased veteran,
you may apply for veteran’s educa-
tional benefits. Please contact the
Veteran’s Administration Office to
determine eligibility and or further
Placement Individual Guidance Student Activities
With a network of many salons, spas If you experience personal chal- While at the Institute, you’ll have
and experience centers nationwide, lenges, Aveda Institute encour- the opportunity to participate in a
the Aveda Institute can help you ages students to contact Student variety of events and activities that
begin your professional career. We’ll Services for a list of local crisis are educational, interesting and just
help you gain the knowledge you hotlines, which provide personal plain fun..
need with biannual career fairs and counseling referrals to a network of Alumni Association
self-promotional instruction. professionals. Aveda Institute Alumni Association
Nonetheless, the Aveda Institute allows graduates to keep in touch
is primarily an institution of with classmates, receive advanced
learning and does not guarantee training and placement assistance.
Student Evaluation Access to Cumulative Records
Your progress at the Aveda Institute Students, and parents of students
Des Moines will be evaluated on each under the age of 18, who are in regular
Phase of your program. Each phase attendance at Aveda Institute Des
consists of: written, practical, projects, Moines, have the right to inspect and
clinic or model days, quizzes, and review the student’s educational, finan-
homework. cial and attendance records to ensure
Grading Scale they are accurate, factual and do not
100 | 97 A+ High Honors violate the student’s privacy or other
96 | 95 A Honors rights. Students and/or parents should
94 | 91 B schedule an appointment with the
90 | 85 C administrative team leader to review
84 | 80 D the student’s records.
79 Below F Student Information Release Policy
Satisfactory Progress/Probation Aveda Institute Des Moines requires
1 Students must maintain an 80% aver- written authorization from a student or
age in each phase to meet satisfactory parent/guardian (in case of a minor) or
progress. graduate in order to release academic,
attendance, enrollment status, financial
2 Students must maintain 95% atten-
and/or any other information to agen-
dance in each phase to meet satisfacto-
cies, prospective employers, or any other
ry progress. For a complete description
party seeking information about the
and specific number of days that can
be missed in each phase, please refer to
your Student Manual.
Graduation Requirements Additional Hours Licensing Requirements
To receive a diploma from Aveda If a student, after completing To receive a license in the state
Institute, you must: the required number of hours of Iowa, a cosmetology or
1 Meet the minimum course require- for the course, requests addi- esthiology student is required to:
ments. tional instruction, it may be 1 Submit a Diploma issued by a
provided at the discretion of the licensed school of Cosmetology
Complete 2100 hours for
administrative team leader, at Arts & Sciences (including date of
Cosmetology, or 600 hours for
an hourly rate to be paid by the graduation).
student in advance. Hourly rate
2 Complete application form and
3 Complete tuition and fee obliga- is determined by dividing the
tions. licensure fee (payable to the Iowa
current tuition by the number of
Board of Cosmetology Arts &
4 Meet satisfactory progress require- hours in the course.
Sciences) and submit to the Board
5 Meet service quota requirements.
3 Successfully complete the
6 Participate in extracurricular activi- NIC examination with a score
ties including career fairs, student approved by the Board.
shows, student recognitions and
4 Complete an exit interview.
7 Complete Final Practical Exam.
Policies and Standards
To help you achieve excellence in cosmetology and esthiology, we have
established these guidelines to ensure fairness, understanding and
positive work habits among our students.
Standards 1 Maintaining a professional appear- c. Footwear should be professional in
Because every student is a future ance is vital to success. A professional appearance and worn at all times.
employee, manager or entrepreneur, appearance includes: No flip flops or tennis shoes are
you must meet these standards of a. The uniform provided in the student’s allowed.
professionalism, which will prepare kit is to be clean, neat and worn d. Aveda Institute Des Moines reserves
you for the demands of your future during all classroom and clinic-floor the right to maintain an esthetic
career: hours. It should not be torn, stained standard for all students, including
or altered. If it does not meet these professional personal hygiene
standards, the student has 24 hours and grooming and, to the extent
to replace it from Aveda at the stu- appropriate, makeup, appropriate
dent’s expense. The uniforms sup- facial hair and standard dress
plied are to be worn with full length code adherence.
black dress pants and solid black shirt. e. Students who, in the reasonable
No logos, graphics, or prints will be determination of Aveda Institute
allowed with the exception of official Des Moines, are not dressed
Aveda shirts. Official Aveda shirts that professionally will be dismissed.
are black are acceptable.
b. Identification badges are to be worn
as issued during all clocked hours
to identify students to clients. If
badge is lost, the student must
replace it immediately at a cost of
To help prepare you for the workplace, Aveda Institute operates much like a
professional salon environment. Late arrivals, absences and other interruptions
in your training have a significant effect on your achievement—just as they would if you
were an employee in a salon, day spa or other professional environment. By law, we must
keep track of your training hours for licensure or certification.
2 Students are expected to conduct 3 To ensure that each student 5 All services or work done by students
themselves in a professional manner receives consistent and com- must be assigned by, performed
at all times and be mindful of the fol- prehensive instruction in the under the supervision of, and
lowing: classroom and clinical environ- evaluated by an instructor within
a. To maintain a learning environment ments, students must remain in the educational situation. Students
for all students, anyone who is assigned areas or receive instruc- who refuse an assigned service will
disruptive in the classroom or on the tor permission to be in unas- be dismissed for the remainder of
clinic floor (rudeness, foul language signed areas. the day. Student kits are to be used
or other unprofessional behavior) for assigned services only. Only
4 To benefit from the training and
may be dismissed for the day. authorized solicitation of products,
technical experience Aveda
merchandise or services will be con-
b. Food, candy and gum are allowed in Institute offers, students must be
the lunchroom area only. Beverages mentally alert and have a sober
can be consumed in the lunchroom state of mind. We strongly sup- 6 Students are responsible for their
and classroom areas only. port the National Drug Prevention own personal property. For the
c. Because Aveda Institute Des Moines Program, which does not condone student to perform professional ser-
is a smoke-free facility, smoking is the use of controlled substances vices, student kits are to be complete
not allowed on school property. and intoxicants. Students using at all times. Any missing or damaged
controlled substances or kit items will have to be replaced
d. So as not to interrupt the education-
intoxicants will be terminated. by the student within 24 hours.
al process, students will be notified
Stealing, cheating, defacing or dam-
of emergency phone calls only. Cell
aging student or school equipment
phones are not allowed in classroom
will result in termination and require
or clinic floor.
Minor Standard Violations Minor Standard Suspension Major Standard Violations
Minor violations include assigned Students who are suspended by the Major standards include using
area violations, property misuses, cli- Review Board have up to 30 days to controlled substances/alcohol,
ent service violations, unprofessional provide the Board documentation that defacing or destroying property,
behavior, dress code violations and the stipulations have been met. Once stealing, falsifying documents,
any disruptive behaviors determined the Review Board has agreed that the committing fraud, abusing and/or
by instructors and team leaders as student is prepared to comply with the causing physical harm to others and
interrupting or preventing the regular professional standards of the school, violating local, state and federal
operation of the school or interrupting the student may return to school; laws. At anytime during a student’s
or preventing the education of other however, a record of suspension will be program, the violation of a major
students. recorded in the student’s permanent standard will result in termination.
Anytime during the student’s program file. While a student is suspended,
the violation of a minor standard may no clock hours may be earned, and
result in lost hours, and repeated viola- tuition charges are suspended.
tions may result in suspension from If a student on suspension fails to
the school or termination. respond in 30 days, the student is
Attendance Policies Absences will receive a warning letter
If students encounter situations that communicating that their pool of
mandate missed hours, such as hours has only 10 hours remaining /or
emergencies and illnesses, each field of that they have exhausted their
study has a predetermined emergency Saturday hours. After 105 hours and 15
“pool of hours” that can be used for minutes of absences or 30 hours and 15
class or clinic time missed. The pool minutes missed on Saturdays, the stu-
of hours has been established as the dent is terminated without appeal.
maximum amount of time that stu- Esthiology: Esthiology students can be
dents can be absent and still achieve absent for a total of 30 hours, only 10
the quality of skills that will be neces- of which can be missed on Saturdays.
sary in the workplace. After Esthiology students have been
Students are required to maintain 95% absent for 20 hours or have used their
attendance rate in each phase. Please 10 hours on Saturdays, they will receive
refer to your student manual for the a warning letter communicating that
maximum number of hours that can their pool of hours has only 10 hours
be missed in each phase. remaining or that they have exhausted
Cosmetology: Cosmetology students their Saturday hours. After 30 hours
can be absent for a total of 105 hours, and 15 minutes of absences or 10 hours
only 30 of which can be missed on and 15 minutes missed on Saturdays,
Saturdays. After Cosmetology students the student is terminated without
have been absent for 95 hours or have appeal.
used their 30 hours on Saturdays, they
Please refer to your student manual for the maximum
number of hours that can be missed in each phase.
Late Arrival Time Record Policies Holidays
All students arriving late must: clock in; It is a state requirement that the Aveda Institute recognizes the
proceed to the student service office to school provide an accurate system for following days as legal holidays:
complete a “late arrival form”. When recording all students’ times, services
New Year’s Day
students are tardy more than 3 times in a and class hours. Students are ultimate-
phase, they will be dismissed for the day. ly responsible for tracking hours on a
Students arriving after 8:15 will be dis- daily basis. Aveda Institute Des Moines
missed for the day. will honor documented daily time
worked, up to 10 hours. This is in
Early Releases December 25
accordance with the state of Iowa.
Students leaving early must: obtain Days off due to legal holidays are
an “early release form” to be signed by Always scan in/out on the time clock
recorded as such and extend the
instructor. Student should then scan out at the beginning and end of each day,
for the day and proceed to the student and at the beginning and end of each
service office. lunch break.
Notice of Expected Absence
Students planning to be absent must:
obtain and complete a “notice of expected
absence” form, have form signed by
instructor, proceed to student service
office and drop off completed form.
Notice of Cancellation and Refund; monies returned with the exception of the After 25% but within first
Buyers right to Cancel non-refundable registration fee. 50% of program……………….50%
The Contract and the student’s B Thereafter, a student will be liable for: (less cancellation charge)
enrollment can be terminated by 1. The non-refundable
written notice from one party to registration fee plus;
the other. After 60% (if paid in full,
2. The cost of any textbooks or
Said notice shall be mailed, postage supplies accepted plus; cancellation charge is not
prepaid, either registered or certified, applicable)….No Refund
3. Tuition liability is as follows:
return receipt requested, to the other
party at the address set out in this con- Refund Table
tract or delivered to the Student or the Students are entitled to, upon
Administrative Director in person. The withdrawal or termination, a refund of:
refund policy is as follows:
A A student who cancels within 3 days of Within first 10% of program………90%
signing the enrollment agreement but
(less cancellation charge)
before instruction begins receives all
After 10% but within first
25% of program………………………..75%
(less cancellation charge)
C The student refund may be more than Veterans Refund Policy
that stated above if the accrediting If the student receives veteran’s
agency or federal refund policy results benefits for attendance in a state or
in a greater refund. federally approved course and fails to
The school shall acknowledge in writ- enter the course, withdraws or if the
ing any valid notice of cancellation student is terminated at any time prior to
within 10 days after the receipt of such completion, that student receives
notice. Any moneys due the applicant a refund of all tuition fees and other
or student shall be refunded within charges which exceed a pro rated
30 business days of the official portion of the total charges. The pro rated
withdrawal date or the date the portion is determined by the ratio of the
school discovers that the student number of days or hours of instruction
has officially withdrawn. The official completed to the total number of instruc-
withdrawal date is determined by tions days or hours in the course, in accor-
the postmark date on the written dance with Chapter 36, Title 38 US Code
notification or the date said notice is Section 1776.
delivered to a school director in person.
An established registration fee in an
amount not to exceed $10 need not
be subject to pro-ration. Where the
established registration fee is more than
$10, the amount in excess is pro rated.
All students who withdraw or are terminated from their program may reapply for
admission, unless termination was due to a major violation. A re-registration fee of
$200 is charged and a letter of commitment must be submitted for re-admittance.
The Ten Commitments for Excellence states the commitment all team members
and future professionals are asked to adhere to while at the Aveda Institute. These
are the practices we believe will help us succeed in providing maximum guest
service, business and personal growth, and future professional success. All future
professionals and team members should be familiar with and adhere to the follow-
ing Ten Commitments for Excellence:
First Commitment business growth. We as team mem- prerequisite to client satisfaction and
Commitment of Wellbeing bers are committed to take advantage each team member needs to share in
of internal training as well as external the responsibility.
We believe wellbeing is the corner-
stone for personal and professional
growth. Without personal and profes- Eighth Commitment
sional wellbeing, our mission cannot Fifth Commitment Commitment to Value Added
be achieved. Commitment to Excellence in All Value Added is doing and giving more
We Do than is expected. We believe that each
Second Commitment With our philosophy we become team of us needs to go above the call of
Commitment to THE PHILOSOPHY members, working for each other and duty. The business will grow in direct
ourselves. We have high expectations proportion to that value added from
We believe in total commitment to
in terms of conduct and know that each member.
the team. THE PHILOSOPHY is a guide
each of us is a reflection of the team.
for us to follow in our service to our
clients, support for each other and Ninth Commitment
team growth. Sixth Commitment Commitment to Innovation
Commitment to Incredible, We believe our strength lies in our
Third Commitment Outstanding, Unbelievable Client passion to implement new ideas and
Service embrace change. We realize that inno-
Commitment to be Goal-Driven
We believe in extending such incred- vation involves risking failure – but we
We believe that we need to set client,
ible service to all clients, that they choose to fail our way to success rather
service, and retail goals for our busi-
feel like a guest. We must constantly than fail passively.
ness and ourselves in order to have
anticipate, meet and exceed our cli-
meaning and growth in our lives. We
understand that growth is impossible Tenth Commitment
without goals and because of that, we Commitment to Profits through
are goal-driven. Seventh Commitment Personal and Team Achievement
Commitment to Selling Through We are committed to the growth of
Fourth Commitment Client Satisfaction our Company and in turn will reap the
Commitment to Lifelong Learning We believe that each team member benefits of the Company’s financial
is also a salesperson and growth is success. The success of the Company
Lifelong learning and education are
dependant on sales. Selling is a vital and our personal success are depen-
the basis for personal, professional and
dent on one another.
The Founder of
Horst M. Rechelbacher
Aveda Corporation founder Horst M. Rechelbacher has redefined the face of beauty
worldwide. For nearly four decades, he has been a major, motivating force in hair care and
the beauty industry. A world-renowned hair stylist, artist, entrepreneur and educator, he’s
a master of innovation: moved by a keen intelligence, artistic talent and quest for knowl-
edge, he has invented and perfected cutting-edge techniques, trends, products and treat-
ments imbued with the multiple benefits of pure flower and plant ingredients.
His beliefs in the powers of nature and his efforts to preserve the environment, combined
with his lifelong commitment to excellence, have spawned a new sense of beauty that
goes far beyond surface image. Reflected in Aveda’s expanding global network of educa-
tional Institutes, salons, spas, and Environmental Lifestyle Stores, the Aveda concept of
beauty encompasses a complete system of care, using plant-based products, treatments
and simple rituals to enhance appearance, well-being and the quality of life. In turn, this
approach also advocates more environmentally responsible business practices and life-
Horst’s dynamic vision and ideas are embodied in the Aveda Institute, which he founded
in 1976. Under his vital leadership, the Aveda Institute has become an internationally
acclaimed center of learning for professionals in cosmetology, esthiology, manicuring,
spa body care and massage. Still actively involved in education, Horst continues to develop
and direct various aspects of Institute curriculum and training, always evolving new
techniques and technologies. The very essence of Horst’s vision and ideas, the Aveda
Institute is a stimulating, interactive learning center that offers a comprehensive program
that blends basic theory with practical experience in real-life salon and spa environments.
Aveda Institute was founded by Horst Rechelbacher and is owned by Aveda Institute, Inc.
Our faculty is a skilled team of experienced instructors with knowledge of classic and
contemporary techniques. Instructors have met program licensing requirements and are
trained in all aspects of hair, skin and nail esthetics, body care and related subjects.
The Aveda Institute New York is a cosmetology school approved and licensed by The
University of the State of New York, The State Education Department, Bureau of Proprietary
School Supervision, Room 974, EBA, Albany, NY 12234.
The Aveda Institute was founded to create some of the
most successful entrepreneurs in hair, skin and nail
esthetics, makeup and total body wellness. Our students
are educated by accomplished professionals, using
innovative curriculums that blend professional techniques
with retail and business-building skills.
Integrating the elements. Awakening the senses.
The Institute emphasizes personal well-being as well as
environmental responsibility. Using Aveda pure flower and plant
essences and plant-based products, we affirm the relationship
between personal beauty, wellness and the environment.
Aveda Institute Des Moines:
6905 Mills Civic Pkwy. Suite 120
West Des Moines, Iowa. 50266
Phone: (515) 224-5244 or 1-877-283-3225