Stop_Wasting_Time_And_Money

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					Title:
Stop Wasting Time And Money

Word Count:
532

Summary:
Getting a manuscript published has never been easier; marketing and
selling books has never been harder. Authors who pursue the smallest
place for their Independent book on the shelf of a traditional bookseller
is wasting valuable time and resources.

The six largest publishers in the world, all based in New York (five
owned by foreign corporations), tightly controls the traditional world of
retail bookselling. They pay an enormous price for prime retail space for
all their...


Keywords:
writing, Independent authors, publishing, bookselling, book sales,
Internet sales, books


Article Body:
Getting a manuscript published has never been easier; marketing and
selling books has never been harder. Authors who pursue the smallest
place for their Independent book on the shelf of a traditional bookseller
is wasting valuable time and resources.

The six largest publishers in the world, all based in New York (five
owned by foreign corporations), tightly controls the traditional world of
retail bookselling. They pay an enormous price for prime retail space for
all their titles. Space that is not only cost prohibitive, but space that
also carries a huge financial risk for the successful Independent author.

Even if that retail shelf space was within the marketing budget of most
Independent publishers or authors, the risk in returned product, shipping
and handling charges, advertising allowances, and other assorted fees
could bankrupt even the savviest small company.

Marketing is about finding ways to reach your audience with minimal cost
and maximum exposure. Finding readers interested in your book is the
essence of marketing. Why then would any Independent author concentrate
on scratching out even the tiniest of space in the traditional world of
bookselling?

The key for the Independent author to reach a global audience is to
become a part of a growing movement, developing a community that will
provide an online platform to market books and authors. A place where a
global audience can easily find books not found in the typical
neighborhood bookstore.

The only way to successfully market Independent titles to readers on a
global scale is via the Internet with the creation of a single location
for these books. The creation of an Independent marketplace on the web
would substantially increase the exposure, availability, and eventual
sales of these books worldwide.

I'm a 25-year veteran of New York publishing who became tired of the old
model for bookselling. I love books, admire writers, and felt there had
to be a better way to introduce new writers to readers. My goal is to
help create a marketplace for Independent titles. Anyone involved with
the Independent author marketplace cannot help but recognize the enormous
opportunity for marketing and selling these titles to readers worldwide.

When I began speaking to writing groups and at writing seminars I quickly
realized that an opportunity existed for the sale of Independent books.
If an online marketplace could be developed that would present those
titles and their authors in the right format to readers around the globe,
the chances for success would increase substantially. An online platform
representing a million Independently published titles would be an
enormous advantage for the consumer, not to mention the author and small
publisher.

Traditional publishers send authors on book tours to meet their audience
and hopefully create a personal connection. Without the benefit of a book
tour an Independent author can do the same by utilizing inexpensive audio
and video. This would be the single most cost effective way for the
Independent author to expand their readership. The technology exists, we
just need to take advantage of the opportunities.

Let us join together to change the face of publishing and become a part
of the new wave in Independent publishing; we will establish a voice for
the Independent author.

				
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posted:12/5/2010
language:English
pages:2