Action Step Template by reh12199

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									                                                        Alumni - Action Step One

Division:    X Administration                                Academic Affairs                   Student Affairs
Cornerstone: X Organizational Effectiveness (Process)        Quality Education (Purpose)        Personnel Development (People)

Goal: Promotion of NMC Identity

Objective: Internal Processes

Action Step: Reformat and update Alumni database

Responsible Party: Denise Carlson


Anticipated Date of Completion: March 31, 2009

Need for the Activity     Resources                                     Specific Activities                  Outcomes/Measurement
New fields and revised    Financial Source:                              1. Add fields to differentiate      Database revisions and formatting
formatting are required                                                     updates made to mailing          will be completed by Matt, Denise
to most effectively       Anticipated expenditure: $0                       address, e-mail addresses, and   and Tina by November 30, 2009.
utilize the Alumni                                                          telephone numbers.
database.                                                                2. Format to allow for queries      Denise will attempt contact with
                                                                            using maiden names.              all 507 alums with bad addresses
We currently list 507                                                    3. Eliminate unnecessary fields.    by March 31, 2009.
alums as having a “bad                                                   4. Formatting to streamline and
address.” They do not                                                       to make the data base more       The Web site list of “missing
receive mailings from                                                       user friendly and accurate.      alums” will be updated by
either the Alumni                                                        5. With on-line research,           March 31, 2009.
Association or            Personnel Involved:                               attempt contact with all         Completion Details:
Methodist Hospital        Denise Carlson                                    alums with bad addresses.
Foundation.               Matt Stockfeld
                          Tina Knauss
List of “Missing
Alums” needs to be
updated on the Alumni     Materials Needed:
Web site.
                                                          Alumni - Action Step Two

Division:    X Administration                                    Academic Affairs                   Student Affairs
Cornerstone: X Organizational Effectiveness (Process)            Quality Education (Purpose)        Personnel Development (People)

Goal: Promotion of NMC Identity

Objective: External Processes

Action Step: Enhance electronic communication with Alumni .

Responsible Party: Denise Carlson


Anticipated Date of Completion: December 31, 2008

Need for the Activity      Resources                                        Specific Activities                 Outcomes/Measurement:
The most time-effective    Financial Source: Alumni Association Funds        1. Continue obtaining e-mail       Short Term/Intermediate:
means to reach alumni is                                                     addresses with each phone or in-   Increase group e-mail list from 168
via e-mail               Anticipated expenditure: $50                        person contact.                    to 300 by December 31, 2008 and
communications. This is                                                                                         to 500 by June 30, 2009.
especially true with     Personnel Involved:
newer grads.             Denise Carlson                                                                         Promote drawing for $50 gift card
                         Tina Knauss                                                                            for alums that send in updated
Along with e-mails, the Josah Powers                                                                            information by November 1, 2008.
Alumni Web site is                                                                                              Evaluate success of this promotion
                           Materials Needed: Pre-paid Visa Credit Card                                          (25+ updates) and determine if this
another method we can
utilize to keep in touch                                                                                        warrants repeating in the spring
with alums.                                                                                                     newsletter.

The goal of enhanced                                                         2. Denise, along with Tina, to     Develop branded e-mail update
communication is to                                                          develop a branded e-mail update    format and begin weekly e-mails to
increase attendance,                                                         format.                            alumni group e-mail lists by
participation, and                                                                                              September 1, 2008.
percentage of alumni
giving.   3. Create NMC Alumni page on     Create NMC Alumni Page on
          Facebook to enhance connection   Facebook by September 1, 2008
          with newer grads.                and post the weekly e-mail to this
                                           site.

          4. Direct alums to the College   Promote sites in each newsletter
          Web site and Facebook page.      issue and in weekly e-mails.
                                           Sites will be updated within one
                                           week of event and photos added as
                                           they become available (such as
                                           graduation photos from
                                           professional photographer).
                                           Association meeting minutes will
                                           be made available on the website
                                           within one day after they are
                                           received from secretary.

                                           Completion Details:
                                                        Alumni - Action Step Three

Division:    X Administration                                   Academic Affairs                   Student Affairs
Cornerstone: X Organizational Effectiveness (Process)           Quality Education (Purpose)        Personnel Development (People)

Goal: Promotion of NMC Identity

Objective: External Effectiveness

Action Step: Increase attendance at Alumni Association Meetings and Alumni Events.

Responsible Party: Denise Carlson


Anticipated Date of Completion: June 30, 2009

Need for the Activity      Resources                                        Specific Activities                Short Term/Intermediate:
Increased attendance       Financial Source: Alumni Office Budget          Mail save-the-date postcards in     Maintain golf registrations at the
will lead to enhanced                                                      January 2009 and registration       maximum of 144 golfers for the
connection with a          Anticipated expenditure: Included within the forms in March 2009. Promote           2009 tournament on June 5, 2009.
greater number of alums    costs to produce and mail the Alumni newsletter tourney in Spring newsletter.
and provide for            three times per year.
representation of                                                          Beginning in January 2008,          Increase average meeting
multiple disciplines and   Personnel Involved:                             alternate meeting times between     attendance from 15 alums to 20
decades. This connection   Denise Carlson                                  12 Noon – 2:00 and 5:00 – 7:00      alums by December 31, 2008 and to
may lead to increased      Tina Knauss                                     p.m. through June 30, 2009.         25 by June 30, 2009.
student referrals as
percentage of alumni       Materials Needed:                                Denise to mail class year letters to Increase All School Reunion BBQ
giving.                    The Alumni publication                           increase attendance at Alumni        attendance by 25% – from 147 to
                                                                            Weekend events.                      184.

                                                                            BBQ moved to Saturday from
                                                                            Friday evening.

                                                                            Encourage additional student and
College personnel participation to
increase attendance via e-mails,
posters and personal appeals.

Encourage attendance by personal Increase Honors Dinner attendance
invitation from alums.           by 25% - from 115 to 144.

Banquet event has been re-named
the Honors Dinner for greater
appeal across the decades.


                                     Completion Details:
                                                            Alumni - Action Step Four

Division:    X Administration                                        Academic Affairs                     Student Affairs
Cornerstone: X Organizational Effectiveness (Process)                Quality Education (Purpose)          Personnel Development (People)

Goal: Campus Planning

Objective: Financial Enhancement

Action Step: Maintain level of Caring Contributions by employees and increase percentage of Alumni giving

Responsible Party: Denise Carlson


Anticipated Date of Completion: June 30, 2009

Need for the Activity       Resources                                    Specific Activities                         Short Term/Intermediate:
a. Maintaining the          Financial Source: Methodist Hospital         1a. Distribute envelopes and make initial   Maintain 100% participation for
100% employee               Foundation                                   ‘plea’ at Fall Forum on September 2,        the 2009 Caring Campaign.
participation in the                                                     2008.
Annual Caring               Anticipated expenditure: $1,000 for
Campaign will continue      magnets to be included with Fall Alumni      2a. Make personal follow-up visits or
the sense of pride and      Appeal letter?                               phone calls to collect envelopes.
accomplishment within
our College. Donations      Materials Needed:                            3a. Send All-College e-mails to promote
will benefit the College,   Mailings and printed materials will be       giving.
our students and the        provided by MHF
Health System.              Photo magnets to include with Fall
                            Alumni Appeal                                1b. Send annual alumni request letter to    Increase percentage of Alumni
b. The Alumni                                                            all reachable alums.                        giving from 9.94% to 11.5% by
Association has a goal                                                                                               December 2008. (Requires another
of $275,000 to complete                                                                                              55 new alumni gifts.) Increase
the Charlotte Schultz                                                                                                percentage of Alumni Giving to
Center. The percentage                                                                                               11.5% by June 30, 2009.
of Alumni giving must                                                                                                (Requiring another new 55 donors.)
be increased to reach
this goal.                                                         Denise and Brenda will compose
                                                                   the Fall Alumni Appeal Letter
                                                                   and MHF will mail in letters in
                                                                   late October 2008.

                        2b. Follow-up phone calls after Fall       Alumni volunteers will conduct a
                        Alumni Appeal Letters.                     test telephone follow-up appeal –
                                                                   using a random sample from across
                                                                   the decades - to be completed by
                                                                   December 31, 2008. (Local calls
                                                                   only).


                        3b. Continue visits to soon-to-be alums’   Schedule class time with faculty
                        classes to promote the Association and     members at the end of the Summer,
                        giving.                                    Winter, and Spring semesters.

                        4b. Promote giving at Graduation           Have MHF envelopes on the tables
                        Breakfasts.                                and promote giving along with the
                                                                   Starfish Story.


                                                                   Completion Details:

								
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