Title: How to Learn Great Storytelling to Increase Your Conversions Word Count: 421 Summary: Can you watch a movie and call it w ork? Of course you can if you are paying attention to the plot. Read more about this technique and incr ease your conversions. Keywords: Copyrighting, ebooks, sales letters , website conversion, increased sal es Article Body: Stories are so important to good co pywriting. It’s one of the aspects of copywriting that can’t be done in a cookie cutter style and theref ore isn’t answered by some of the s ales letter software available on t he market. Please do not misconstrue that last statement to mean that I don’t thi nk that sales letter software is pr actical. It’s very practical. It also needs some personal embellishm ents and that’s where good storytel ling is invaluable. Storytelling draws the reader into the sales letter where they’ll lear n all of the practical facts about your product. They’ll learn why yo ur product solves their problem. T hey’ll learn the benefits of purcha sing from you and not your competit or. You will be personal to them b ecause they know more about you thr ough your story. How can you become a great storytel ler? Your first project would be t o pay attention to other good story tellers. Analyze how the stories ar e told. Watch others tell stories. Do you have a friend who tells grea t stories? Ask them to tell you a few. Analyze how they are telling them instead of getting caught up i n the story itself. Read good books and good sales lett ers. Watch for the story within th e story in books. You won’t have t he advantage of 100 pages to tell y our story and sell your product so you want to look for the story with in a story in the books. Watch good movies. Compare and con trast movies whose story is told we ll with others whose story is told badly. What is different? Look at comic strips. These are co medians on paper who are forced to tell their story and punch line in just a couple of panels. Compare h ow the different comic strips are w ritten and tell their story. Listen to comedians. They tell gre at stories. Whether you enjoy the story line or not, Everybody Loves Raymond and Seinfeld, are great exa mples of well-told short stories. Read your competitors web pages or sign up for their ezines. “Listen” to their stories and how they weav e in personal items. These bits of personality that shin e through make the writer more pers onable. They make it easier for the customer to take out their wallet and spend their money. After all, they are purchasing from someone wh o seems to understand exactly where they, the customer, is coming from . This product seems to answer all the questions and problems they’ve been having – because it did it fo r the creator and other customers.