How_to_Learn_Great_Storytelling_to_Increase_Your_Conversions by ScribdDoc

VIEWS: 2 PAGES: 4

									Title:
How to Learn Great Storytelling to
Increase Your Conversions

Word Count:
421

Summary:
Can you watch a movie and call   it w
ork? Of course you can if you    are
paying attention to the plot.    Read
 more about this technique and   incr
ease your conversions.


Keywords:
Copyrighting, ebooks, sales letters
, website conversion, increased sal
es


Article Body:
Stories are so important to good co
pywriting. It’s one of the aspects
 of copywriting that can’t be done
in a cookie cutter style and theref
ore isn’t answered by some of the s
ales letter software available on t
he market.

Please do not misconstrue that last
 statement to mean that I don’t thi
nk that sales letter software is pr
actical. It’s very practical. It
also needs some personal embellishm
ents and that’s where good storytel
ling is invaluable.

Storytelling draws the reader into
the sales letter where they’ll lear
n all of the practical facts about
your product. They’ll learn why yo
ur product solves their problem. T
hey’ll learn the benefits of purcha
sing from you and not your competit
or. You will be personal to them b
ecause they know more about you thr
ough your story.

How can you become a great storytel
ler? Your first project would be t
o pay attention to other good story
tellers. Analyze how the stories ar
e told. Watch others tell stories.

Do you have a friend who tells grea
t stories? Ask them to tell you a
few. Analyze how they are telling
them instead of getting caught up i
n the story itself.

Read good books and good sales lett
ers. Watch for the story within th
e story in books. You won’t have t
he advantage of 100 pages to tell y
our story and sell your product so
you want to look for the story with
in a story in the books.

Watch good movies. Compare and con
trast movies whose story is told we
ll with others whose story is told
badly. What is different?

Look at comic strips. These are co
medians on paper who are forced to
tell their story and punch line in
just a couple of panels. Compare h
ow the different comic strips are w
ritten and tell their story.

Listen to comedians. They tell gre
at stories. Whether you enjoy the
story line or not, Everybody Loves
Raymond and Seinfeld, are great exa
mples of well-told short stories.

Read your competitors web pages or
sign up for their ezines. “Listen”
 to their stories and how they weav
e in personal items.

These bits of personality that shin
e through make the writer more pers
onable. They make it easier for the
 customer to take out their wallet
and spend their money. After all,
they are purchasing from someone wh
o seems to understand exactly where
 they, the customer, is coming from
. This product seems to answer all
 the questions and problems they’ve
 been having – because it did it fo
r the creator and other customers.

								
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