Title: Get More Sales With These 5 Proven H eadlines Word Count: 394 Summary: In the world of marketing, your fir st impression -- your headline -- c an lead to either sales success ... or failure. Keywords: ezine writing, ezine advertising, e -zine advertising, ezine newsletter s, ezine marketing, ezines, e-zine, ezine, speaking opportunities Article Body: It's important to realize that head lines work best when they appeal to your reader's interests (not yours ). And not only can they *grab atte ntion*, they can also make your mes sage easy to read, convey your main selling points, and lead your cust omer to a sale. Over the years copywriting pros hav e used several headline formulas th at always work well. Here are my fa b five: 1. The Question: "Are You Worried A bout Your Financial Future?" A question headline automatically g ets your readers involved in your m essage, because they answer it in t heir minds. Many people will read f urther into your letter, ad, or Web site copy just to find out what an swer or solution you provide. Again , make sure the question focuses on the reader's interest, not yours. A bad example would be: "Do You Kno w What New Product We've Created Th is Year?" (No one cares but you!) 2. The How-to: "How to Get Thinner Thighs in 30 Days." How-to headlines work very well, be cause people love information that shows them how to do something. (Th ousands of book titles begin with " How to....") Think of the benefits your product/service offers and the n try creating some "how to" headli nes <a href="http://www.ezinequeen. com/">email newsletter</a>. 3. The Testimonial: "Jane Smith's C onsulting Is Pure Magic -- Our Sale s Have Increased by 30%!" Why not let your clients do the sel ling for you? Their commendations c an go a long way in convincing othe rs to use your services. Tip: To ap pear credible, always include your clients' full names and the cities they live in. 4. The Command: "Boost Your Business Today!" Turn your most important benefit in to a commanding headline, such as " Make More Time for Your Family," "L ook Younger Instantly!" and "Get 7 New Clients This Month." (By the wa y, throwing a number into your head line is another good tactic. And re aders seem to like odd numbers as o pposed to even.) 5. The News: "Introducing Our New ' Rest-Assured' Tax Service!" Caution: This only works if you tru ly have something big to announce t hat is of interest to the reader. ( Something that will make her life o r business better.) Don't try to ma ke news out of something that's not. Once your readers know you have som ething they're interested in, they' ll take the time to read your entir e article, brochure, letter, ad, e- zine, or Web page. So put some TLC into creating headlines that entice!