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Get More Sales With These 5 Proven H

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In the world of marketing, your fir
st impression -- your headline -- c
an lead to either sales success ...
 or failure.

ezine writing, ezine advertising, e
-zine advertising, ezine newsletter
s, ezine marketing, ezines, e-zine,
 ezine, speaking opportunities

Article Body:
It's important to realize that head
lines work best when they appeal to
 your reader's interests (not yours
). And not only can they *grab atte
ntion*, they can also make your mes
sage easy to read, convey your main
 selling points, and lead your cust
omer to a sale.
Over the years copywriting pros hav
e used several headline formulas th
at always work well. Here are my fa
b five:

1. The Question: "Are You Worried A
bout Your Financial Future?"

A question headline automatically g
ets your readers involved in your m
essage, because they answer it in t
heir minds. Many people will read f
urther into your letter, ad, or Web
 site copy just to find out what an
swer or solution you provide. Again
, make sure the question focuses on
 the reader's interest, not yours.
A bad example would be: "Do You Kno
w What New Product We've Created Th
is Year?" (No one cares but you!)

2. The How-to: "How to Get Thinner
Thighs in 30 Days."

How-to headlines work very well, be
cause people love information that
shows them how to do something. (Th
ousands of book titles begin with "
How to....") Think of the benefits
your product/service offers and the
n try creating some "how to" headli
nes <a href="http://www.ezinequeen.
com/">email newsletter</a>.

3. The Testimonial: "Jane Smith's C
onsulting Is Pure Magic -- Our Sale
s Have Increased by 30%!"

Why not let your clients do the sel
ling for you? Their commendations c
an go a long way in convincing othe
rs to use your services. Tip: To ap
pear credible, always include your
clients' full names and the cities
they live in.

4. The Command: "Boost Your Business

Turn your most important benefit in
to a commanding headline, such as "
Make More Time for Your Family," "L
ook Younger Instantly!" and "Get 7
New Clients This Month." (By the wa
y, throwing a number into your head
line is another good tactic. And re
aders seem to like odd numbers as o
pposed to even.)

5. The News: "Introducing Our New '
Rest-Assured' Tax Service!"
Caution: This only works if you tru
ly have something big to announce t
hat is of interest to the reader. (
Something that will make her life o
r business better.) Don't try to ma
ke news out of something that's not.

Once your readers know you have som
ething they're interested in, they'
ll take the time to read your entir
e article, brochure, letter, ad, e-
zine, or Web page. So put some TLC
into creating headlines that entice!

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