+ + The new Apparel Paradigm Chee Weilong Brandon Huang Huiai Esther Chung Lee Ping Jamie Chua Weiliang Loh Yixian Apparel Trend I. Introduction • Retailer-Customer Relationship • Different Roles • Higher Information Accessibility • Higher Expectations • Value,Price,Quality, Selection, Convenience, Service Current Body Scanning system • Existing Components • [TC]² 3D body scanner • 3-D measurement Software • Customized Garment Design & production systems • Virtual Mirror Software • Enterprise resources planning systems Analysis Customers IA. Problem Statement • Body Scanning - Specific retail shop • Limited choice of apparel • Inability to feel material • Location of apparel Apparel Retailers • Limited shop space • Financial burden • Supply chain management Apparel E-retailers • Return stock • Inaccurate virtual model Suppliers • Inventory, replenishment information Customers IB. Objectives of new system • 1-stop apparel hub • Immediacy, Accessibility Apparel Retailers • Build new value-added intermediary • Reduce cost, fragmentation • New Collaborations between small players Apparel E-retailers • Higher customer satisfaction Suppliers • Increase accuracy • Reduce costs Global market • Improve networked global apparel industry II. New proposed new system + + Body Scanning RFID Portal Terminals Database System IIA. Additional Components Online Global Database system •The Technology itself •Value Added Aspect •Interface – HTML using JSP •Accessibility from anywhere •Database program – Oracle, MS •Storage of additional information SQL of participating apparel stores •tenant mix, apparel, and layout IIA. Additional Components RFID tracking sub-system •The Technology itself •Tags •Reader •Software •Value Added Aspect •Easy Locating of Store •Supply Chain Management 7 Suppliers Universal Guess, Backend Levis, 2.2 User home desktop Oakley, Database etc Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database Store A Selected item shipped Store B Store C Collection of item 6 customer 1 Body Scanner 2.1 Portal terminal 5 Shopping centre IIB. Working of new system & components 1.1 New “hot spot” locations • Now managed by external provider • Portal terminals, close proximity to retail outlets IIB. Working of new system & components 1.2 Initial Stage – Body scanning system • Preliminary Scan • Confirmation of Scan 1 Body Scanner IIB. Working of new system & components 1.3 Creating Access & Storage Process – Portal Terminals • User ID, password • Storage of Body profile & details 1 Body Scanner 2.1 Portal terminal IIB. Working of new system & components 1.4 Interactive Process – Portal Terminals: Online global & body scanning database • Access any portal terminal • User ID & password • Apparel preferences – all participating stores • Trying on virtual image • Home accessibility & online purchase Universal Backend 2.2 User home desktop Database Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database 1 Body Scanner 2.1 Portal terminal IIB. Working of new system & components 1.5 Action Stage – RFID sub-system • List of stores with selected apparel • Transmission of data with passive RFID system • Specific location of apparel shown Universal Backend 2.2 User home desktop Database Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database Store A Store B Store C 1 Body Scanner 2.1 Portal terminal 5 Shopping centre IIB. Working of new system & components 1.6 Purchasing Stage • Request processed at backend • Inventory updated, item reserved • Choice: personal collection/delivery Universal Backend 2.2 User home desktop Database Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database Store A Store Selected item shipped B Store C Collection of item 6 customer 5 Shopping centre 1 Body Scanner 2.1 Portal terminal IIB. Working of new system & components 1.7 Behind the scenes - Database program • Update of measurements 7 Suppliers Universal Guess, Backend Levis, 2.2 User home desktop Oakley, Database etc Generates list from database 3 Database of partipating stores 4 Selected apparel of best fit Generates list from database Store A Selected item shipped Store B Store C Collection of item 6 customer 1 Body Scanner 2.1 Portal terminal 5 Shopping centre IIC. Discussion Estimated Costs • Body Scanning • Single unit package price - $40000 • Online Global database system • Subscription charges • RFID system • Tags – 5cents – large Qty • System $9m-dependent on distribution network size IIC. Discussion + Solutions Body Scanning System • Constraint • Installation Size • Customer Acceptance – Privacy • Security, Vandalism • Limitation • Inaccurate results due to movements • Solution- Quality monitors IIC. Discussion IIC. Discussion + Solutions Conceptual System Implementation • Constraint • Customers: Lack of technical requirements • Retailers: Lack of financial support • RFID: Privacy • Limitation • RFID: Reading Functions III. Technological Substitutes 1. Conventional fitting rooms 2. Wi-Fi Positioning System III. Technological Complements & Competitiors 1. SMS Queue Management System (QMS)/EMARS To further shorten/eliminate queuing time 2. Integration with other atomized systems i.e. standardized parking payments, shopping kiosks, ATM machine, cinema ticketing 3.E-retail services with global online database Value-adds online shopping IV. Trends & Needs A. An Overview • Drivers of need • Evolving technology • Interactive model Long term trends A1. Broad Scale A2. Technological • Personalization • E-retail strategy • Virtual interactivity • Choices • Dominant design IV. Trends & Needs B. Meeting Market Needs Drivers of Diffusion B1. Social B2. Technological . • Retailers from all • incremental innovations orientations • foster interoperability, widen • Customer awareness, fields of application, and improve the system faster savvy ness than customer requirements • Solution-portal demand • Solution - Fusion of complementary technologies • Internet integrated into value chain • RFID – process improvement enabler • Future – Architectural innovation V. Impact on value chain Service • Speed search • 1 stop solution Marketing • Network externalities • Online marketing • Penetration into local/overseas markets • Collaborations – Small & Big shops • Resource Pooling Outbound Logistics • Dynamic sales- replenishment system Operations • RFID – portable, easy integration • Edge computing Inbound Logistics • RFID – stocking, controlling, cost, margin VI. Summary of other Applications Apparel Industry Better Fitted and Customized Clothes Airline and Automobile Industries Optimize seat space Gyms and Health Clubs Weight management, body sculpting Entertainment Industry Develop animations Medical Industry Spine analysis, plastic surgery VII. Business Plan Business Model Subscription & Advertising Technical Staffing Entry Strategies Heavyweight team structure Technology Marketing • 3 functional teams: • Sourcing •Market Analysis – 1. (R&D) Technology shopping districts 2. Manufacturing • Patent – •Target Group – 3. Marketing Interest of early adopters • Functional manager external •Timeframe - First • Project manager provider Mover Advantage • License – International brands, big companies • Servicing Conclusion Our extended system is a more human-centred technology, which serves to address the possible concerns of consumers and apparel stores, with the fusion of RFID tracking sub-system and an online global database system. This will give the system a value added market curve that will be strongly attached to consumers and could very well change the way apparel shopping is carried out. With the next big wave of consumer technology coming in the form of web services, our new value innovation is certainly moving in line with global trends, and will be able to capture the mass of apparel customers and expand the market. And, perhaps someday, this new system might just become a component of another system.
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