Business Plan Online Apparel Store by kgo14212

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The new Apparel Paradigm


                    Chee Weilong Brandon
                    Huang Huiai Esther
                    Chung Lee Ping Jamie
                    Chua Weiliang
                    Loh Yixian
Apparel Trend                                               I. Introduction
•   Retailer-Customer Relationship
     •   Different Roles
     •   Higher Information Accessibility
     •   Higher Expectations
          •   Value,Price,Quality, Selection,
              Convenience, Service

                       Current Body Scanning system
                       • Existing Components
                            •   [TC]² 3D body scanner
                            •   3-D measurement Software
                            •   Customized Garment Design &
                                production systems
                            •   Virtual Mirror Software
                            •   Enterprise resources planning
                                systems

                                                                Analysis
Customers                                    IA. Problem Statement
•   Body Scanning - Specific retail shop
•   Limited choice of apparel
•   Inability to feel material
•   Location of apparel

             Apparel Retailers
             • Limited shop space
             • Financial burden
             • Supply chain management

                                 Apparel E-retailers
                                 • Return stock
                                 • Inaccurate virtual model

                                                   Suppliers
                                                   • Inventory, replenishment
                                                     information
Customers
                                   IB. Objectives of new system
•   1-stop apparel hub
•   Immediacy, Accessibility
             Apparel Retailers
             • Build new value-added intermediary
             • Reduce cost, fragmentation
             • New Collaborations between small
               players
                               Apparel E-retailers
                               • Higher customer satisfaction

                                           Suppliers
                                           • Increase accuracy
                                           • Reduce costs

                                                     Global market
                                                     • Improve networked global
                                                       apparel industry
                      II. New proposed new system




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 Body Scanning            RFID        Portal Terminals
Database System
                                 IIA. Additional Components

                     Online Global Database system




•The Technology itself                  •Value Added Aspect

•Interface – HTML using JSP             •Accessibility from anywhere

•Database program – Oracle, MS          •Storage of additional information
SQL                                     of participating apparel stores
                                             •tenant mix, apparel, and
                                             layout
           IIA. Additional Components
RFID tracking sub-system

•The Technology itself

              •Tags


             •Reader



             •Software


•Value Added Aspect

     •Easy Locating of Store

     •Supply Chain Management
                                                   7   Suppliers
                        Universal                              Guess,
                        Backend                                Levis,
                                                                                 2.2    User home desktop
                                                               Oakley,
                        Database                               etc


                                                                   Generates list from database



  3 Database of partipating stores




                                                                      4 Selected apparel of best fit
        Generates list from database
                                                                              Store A




                                                                                          Selected item shipped
                                                                              Store
                                                                              B


                                                                              Store C        Collection of item
                                                                                                             6    customer
1 Body Scanner             2.1   Portal terminal        5 Shopping centre
      IIB. Working of new system &
                       components

1.1 New “hot spot” locations

• Now managed by external
  provider
• Portal terminals, close proximity
  to retail outlets
             IIB. Working of new system &
                              components

1.2 Initial Stage – Body scanning system

       • Preliminary Scan
       • Confirmation of Scan
1 Body Scanner
           IIB. Working of new system &
                            components

1.3 Creating Access & Storage Process –
             Portal Terminals
     • User ID, password
     • Storage of Body profile & details
1 Body Scanner   2.1   Portal terminal
            IIB. Working of new system &
                             components

1.4 Interactive Process – Portal Terminals:
 Online global & body scanning database
      • Access any portal terminal
      • User ID & password
      • Apparel preferences – all
        participating stores
      • Trying on virtual image
      • Home accessibility & online
        purchase
                        Universal
                        Backend                                  2.2   User home desktop
                        Database

                                                   Generates list from database



  3 Database of partipating stores




                                                      4 Selected apparel of best fit
        Generates list from database




1 Body Scanner             2.1   Portal terminal
               IIB. Working of new system &
                                components

    1.5 Action Stage – RFID sub-system


• List of stores with
  selected apparel
• Transmission of data
  with passive RFID
  system
• Specific location of
  apparel shown
                        Universal
                        Backend                                         2.2    User home desktop
                        Database

                                                          Generates list from database



  3 Database of partipating stores




                                                             4 Selected apparel of best fit
        Generates list from database
                                                                       Store A




                                                                       Store
                                                                       B


                                                                       Store C



1 Body Scanner             2.1   Portal terminal   5 Shopping centre
                   IIB. Working of new system &
                                    components

                 1.6 Purchasing Stage


• Request processed at backend
• Inventory updated, item reserved
• Choice: personal collection/delivery
                        Universal
                        Backend                                          2.2     User home desktop
                        Database

                                                           Generates list from database



  3 Database of partipating stores




                                                              4 Selected apparel of best fit
        Generates list from database
                                                                       Store A




                                                                       Store       Selected item shipped
                                                                       B


                                                                       Store C
                                                                                      Collection of item
                                                                                                      6    customer
                                                   5 Shopping centre
1 Body Scanner             2.1   Portal terminal
             IIB. Working of new system &
                              components

1.7 Behind the scenes - Database program


• Update of measurements
                                                   7   Suppliers
                        Universal                              Guess,
                        Backend                                Levis,
                                                                                 2.2    User home desktop
                                                               Oakley,
                        Database                               etc


                                                                   Generates list from database



  3 Database of partipating stores




                                                                      4 Selected apparel of best fit
        Generates list from database
                                                                              Store A




                                                                                          Selected item shipped
                                                                              Store
                                                                              B


                                                                              Store C        Collection of item
                                                                                                             6    customer
1 Body Scanner             2.1   Portal terminal        5 Shopping centre
                                   IIC. Discussion


Estimated Costs   •   Body Scanning
                      •   Single unit package price -
                          $40000
                  •   Online Global database system
                      •   Subscription charges
                  •   RFID system
                      •   Tags – 5cents – large Qty
                      •   System $9m-dependent on
                          distribution network size
                 IIC. Discussion + Solutions


Body Scanning System

                       •   Constraint
                            •   Installation Size
                            •   Customer Acceptance – Privacy
                            •   Security, Vandalism
                       •   Limitation
                            •   Inaccurate results due to
                                movements
                            •   Solution- Quality monitors
                                IIC. Discussion
                    IIC. Discussion + Solutions

Conceptual System
 Implementation        •   Constraint
                            •   Customers: Lack of technical
                                requirements
                            •   Retailers: Lack of financial
                                support
                            •   RFID: Privacy
                       •   Limitation
                            •   RFID: Reading Functions
         III. Technological Substitutes

1. Conventional fitting rooms




2. Wi-Fi Positioning System
III. Technological Complements & Competitiors


       1. SMS Queue Management System (QMS)/EMARS
              To further shorten/eliminate queuing time




               2. Integration with other atomized
                              systems
                i.e. standardized parking payments,
              shopping kiosks, ATM machine, cinema
                               ticketing




         3.E-retail services with global online database
                      Value-adds online shopping
                                           IV. Trends & Needs

                     A. An Overview
                     •   Drivers of need
                          •   Evolving technology
                          •   Interactive model




                  Long term trends
A1. Broad Scale                               A2. Technological

• Personalization                                 • E-retail
  strategy
                                                  • Virtual interactivity
• Choices
                                                  • Dominant design
                                          IV. Trends & Needs
                       B. Meeting Market Needs


               Drivers of Diffusion
B1. Social                          B2. Technological .

• Retailers from all                 •   incremental innovations
  orientations                            •   foster interoperability, widen
• Customer awareness,                         fields of application, and
                                              improve the system faster
  savvy ness
                                              than customer requirements
• Solution-portal                             demand
                                     •   Solution - Fusion of
                                         complementary technologies
                                          •   Internet integrated into value
                                              chain
                                          •   RFID – process improvement
                                              enabler
                                     •   Future – Architectural
                                         innovation
                                             V. Impact on value chain
                                                            Service
                                                            •   Speed search
                                                            •   1 stop solution
                                    Marketing
                                    •   Network externalities
                                    •   Online marketing
                                    •   Penetration into local/overseas markets
                                    •   Collaborations – Small & Big shops
                                    •   Resource Pooling
                         Outbound Logistics
                         •   Dynamic sales-
                             replenishment system
         Operations
         •   RFID – portable, easy
             integration
         •   Edge computing
Inbound Logistics
•   RFID – stocking, controlling,
    cost, margin
            VI. Summary of other Applications
Apparel Industry
   Better Fitted and
   Customized Clothes
                               Airline and Automobile
                                   Industries
                                    Optimize seat space


Gyms and Health Clubs
   Weight management, body
      sculpting

                               Entertainment Industry
                                   Develop animations


 Medical Industry
     Spine analysis, plastic
       surgery
                                                VII. Business Plan
                                  Business Model

                             Subscription & Advertising



       Technical Staffing                         Entry Strategies

Heavyweight team structure              Technology             Marketing


•    3 functional teams:            •   Sourcing          •Market Analysis –
1.   (R&D)                              Technology        shopping districts
2.   Manufacturing                  •   Patent –          •Target Group –
3.   Marketing                          Interest of       early adopters
•    Functional manager                 external          •Timeframe - First
•    Project manager                    provider          Mover Advantage
                                    •   License –
                                        International
                                        brands, big
                                        companies
                                    •   Servicing
                                                Conclusion
 Our extended system is a more human-centred technology,
     which serves to address the possible concerns of
  consumers and apparel stores, with the fusion of RFID
   tracking sub-system and an online global database system.

This will give the system a value added market curve that will
 be strongly attached to consumers and could very well change
            the way apparel shopping is carried out.

With the next big wave of consumer technology coming in the
 form of web services, our new value innovation is certainly
   moving in line with global trends, and will be able to
 capture the mass of apparel customers and expand the
market. And, perhaps someday, this new system might just become
                 a component of another system.

								
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