Document Sample
Copy_Makeovers_Made_Easy Powered By Docstoc
Copy Makeovers Made Easy

Word Count:

How to sell more of anything via ef
fective, cheap, useful, fruitful an
d intelligent advertising. Specific
 strategies to increase your sales
in any type of business, online or
off, without spending a fortune on

selling,sales,small business market
ing,advertising,marketing,small bus
iness,business,sell more,make more

Article Body:
Copy makeovers can work magic.

Perhaps all you need is a little me
dicine... and not major surgery. Ta
ke whatever sales copy you have now
 and modify it. Recast, rework and
repackage what you've got.
Chances are you’re sitting on some
solid (yet hidden) sales material.
Often simple copy makeovers can wor
k wonders in terms of response. So,
 before you crumple it up and toss
your sales letter in the trash, try
 tweaking it first. You might be su
rprised at the result.

Here are 3 simple steps to complete
 copy makeovers...

Copy Makeovers -- Strategy #1: Crea
te A More Compelling Headline.

This is critical. The headline is t
he first thing your audience sees.
It either "grabs" prospects by the
jugular... or it doesn't. If the he
adline fails, nothing else matters
much because it won’t even get a fa
ir reading.

Make your headline and/or sub-headi
ng alluring. Talk to your prospect
about what is most important to her
. Think in terms of the BIG BENEFIT
 your product offers and deliver it
 in a captivating and compelling wa
Craft a handful of words that attra
ct attention, identify specific tar
get markets, and deliver enough int
erest and intrigue to pull true pro
spects inside. If you’re struggling
 with your headline, just think abo
ut the greatest advantage your prod
uct offers and promise it right up

Copy Makeovers -- Strategy #2: Take
 The "YOU" Point Of View.

You're weight-loss story might be a
dmirable, but what does it mean to
your reader or prospect? Talk about
 yourself and the audience turns of
f. Talk to your reader one-on-one a
bout something important in her lif
e… and you’ve got her undivided att
ention – at least momentarily.

If you could re-shape your story...
 if you could express it in a way t
hat was more meaningful to your ind
ividual readers, you'd quickly capt
ure their interest.

There's a difference between tellin
g your audience that you lost X num
ber of pounds... and telling them h
ow they can lose X pounds, enjoy th
e process, and feel terrific about
their slim, new look.

Remember the old marketing phrase "
What's In It For Me?" Everything yo
ur prospect reads gets filtered thr
ough this frame of reference. With
each statement you make, your audie
nce is thinking... "So What? What d
oes this have to do with me in my s
ituation? How does this help me?"

If the answer isn't obvious immedia
tely, off they go and you lose the
sale. Many times the decision to st
ay or go is made in the blink of an
 eye – and often unconsciously.

Copy Makeovers -- Strategy #3: Turn
 Your Bullet Points Into Irresistib
le, Benefit-Packed Mini-Headlines.

Make each bullet a "grabber" in its
 own right. Prospects tend to scan
certain segments of an ad or sales
letter, to determine if it offers s
omething they really want.

While many marketers use bullets in
 their sales letters, most settle f
or weak bullet point copy -- copy t
hat lacks enthusiasm and passion.

If you’re going to employ this powe
rful sales tool, you might as well
make the most of it. Craft your bul
let points with the same emotion an
d magnetic appeal, as you’d inject
into a major headline. After a whil
e, this gets easier to do.

Bullet points are one of those sale
s letter components that have the p
ower to quickly stimulate intense r
eader interest. Use them for all th
ey're worth by making each point ju
stify itself. Each and every bullet
 point should be capable of compell
ing the reader to read on -- with h
eightened desire and interest.

Before you do anything else, try im
plementing these simple copy makeov
er strategies. You just might notic
e an immediate improvement in your
conversion rate.

More Resources at www.makeyoursaless

Shared By: