Ad Placement Contract

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INTRODUCTION

                                        Market Research & Analysis
 Stan Lasater                           Media Planning
  20 years experience in               Campaign Development
   Recruitment Advertising              Worldwide Ad Placement
  4 time CEA award winner              Contract & Rate Negotiations
  Experience with local and national   Build/consult to create Integrated Marketing
   accounts                                  Strategies
  Extensive client service             Special Event Coordination
   experience                           Public Relations
  Proactive approach to cost-          Referral & Retention Programs
   containment, metrics and             College Recruitment
   alternative media                    Diversity Strategies
                                        And much more!!!!!
ABOUT AXXIS

 Nearly 60 years combined
 recruitment advertising experience
 Experience with national and local
 accounts
 Specialize in Recruitment
 Advertising
   Internal
   External
   Public Relations
   Full-service offices
Top Trends for 2009
TOP 12 SITES IN THE US

HOW EFFECTIVE IS YOUR STRATEGY?
1.    GOOGLE
2.    YAHOO
3.    MYSPACE
4.    YOUTUBE
5.    FACEBOOK
6.    LIVE
7.    MSN
8.    WIKIPEDIA
9.    EBAY
10.   AOL
11.   CRAIGSLIST
12.   BLOGGER
UPGRADING EMPLOYMENT BRAND


 Strengthen corporate
 message
 Increase/diversify media
 coverage
 Study competitive
 intelligence
 Increase visibility online
 Counter any “negative”
 employment brand
REVIVE YOUR REFERRAL PROGRAM

 Typically highest volume of applicants
 Assists with increased retention


Ensure program success:
    Make sure rewards are comprehensive, visible and
     immediate
    Encourage current employees to leverage social
     networking.
FOCUS ON QUALITY HIRES


 Improve quality hire metrics
 Create retention program
 Identify sources for quality
 candidates
   Social networking
   Associations/organizations
   College programs (i.e.
     Pharmacy, engineering, etc.)
UPGRADING SUCCESSION PLANNING

Large-scale group of
retirees on horizon

 Replacing retirees
 Build pipeline
 Mentoring programs
 Fast-track leadership
 Target highly skilled (Six Sigma, MBA, etc)
UTILIZE SOCIAL NETWORKING SITES

  LinkedIn
  Facebook
  Myspace
  Twitter
  Meetup
                                                Fast Facts:
                                                    Facebook:
                                                    LinkedIn:
Search:                                  5th most visited Web site site. world
                                                216th most visited in the
     Geographic                                       Myspace:
     Demographic                           More than 25 million inside the
                                      62 million individual profilesworkers site
                                               7th most visited site, over
     Skill sets / interests                      world for photos, with
                                  # 1 site in the300 million accounts.more than 14
     Associations/Affiliations        million new images uploaded every day
SOCIAL NETWORKING CONTINUED

   The Most Popular Web Sites
    Among College Students
Emarketer.com (2008) asked students ages 18-24 to
name their top three favorite Web sites.

    Among the MEN, Facebook ranked # 1 (60%) –
    beating both YouTube and Google (28% each).

    Among the WOMEN, Facebook ranked # 1 (74%) –
    beating YouTube and Google as well. (MySpace
    came in at # 6 with 11%.)
UTILIZING VIDEO

Can show corporate culture
Video is the Internets fastest growing
communication medium


  Careerbuilder
  Monster
  Youtube – Not quite 4 years old
              and already the 3rd
              most visited site in       “Bayfront Health System’s
              the world.                 Nursing Staff was named best
  Social Networking Sites               nursing team in the state”
                                                 Florida Governor, Jeb Bush
BLOGGING


 Recruiting – Highlight openings,
 discuss culture and upcoming
 opportunities
 Q & A – interact with potential
 applicants
 Identify key employees – Allow star
 employees to author and contribute
 articles, letters from CEO, etc


   Company is “real”
   Company is “approachable”
REVITALIZING CORPORATE JOBS PAGE


 Typically #1 visited page on
 corporate website
 Drive traffic to careers section
 via print and online
 Add information to personalize
 experience

            Online Chat
            Virtual Open House
            Benefits
            Video
            Testimonials
            Blogs
                                    Real Heroes. Real Stories!
JOIN HR NETWORKS
Online Networks:
• Local HR Networking Group – RNG Tampa
• Corp Recruiters – 8,300 corporate
                    recruiters nationally
• LinkedHR - over 58,000 HR
             professionals
Daily Email Digest and Discussion Forums

HR Blogs:
• Cheezehead
• CareerHub
•SixDegrees from Dave
     Thank you!

Stan Lasater – Tampa
  stan@ads4hr.com
 813-236-4858, ext 205

				
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