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Internet_Copywriting_-_Make_Your_Offer_Irresistible_

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					Title:
Internet Copywriting - Make Your Offer Irresistible!

Word Count:
637

Summary:
Want to increase your online sales? Make sure your offer is one they
can't pass up!

Any offer you make through your Internet copywriting needs to be worth
the readers' time. Time is valuable and there is no bigger waste of time
- for you as the creator or for your reader - than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her
boss, disgusted that her client would not buy the ad schedule she
pitched. It turned out that the last tim...


Keywords:
copywriting, Internet copywriting, online copywriting, irresistible
offers, offer irresistible, irre


Article Body:
Want to increase your online sales? Make sure your offer is one they
can't pass up!

Any offer you make through your Internet copywriting needs to be worth
the readers' time. Time is valuable and there is no bigger waste of time
- for you as the creator or for your reader - than a worthless offer.

A number of years ago, a newspaper advertising sales rep went to her
boss, disgusted that her client would not buy the ad schedule she
pitched. It turned out that the last time the client ran an ad - five
years before - "I didn't get a single result from my coupon" that he ran
way back then. The coupon was for a free coffee refill... something that
was already common practice at the restaurant. Honestly, who would
bother?

"Go back and tell that man we'll run his ad for free if he will live up
to the offer we create," was the ad manager's response. From there, he
proceeded to tell the young sales rep to tell the client that the coupon
would read "Bring this in for $1.00 in cash." So, she did.

The client naturally refused because he knew he would have too many
takers. What he finally admitted to himself is that his advertising did
not work because his offer was lousy. Keep this business owner's woes in
mind as you plan to create your own irresistible offers with your
Internet copywriting.

Make your offer one that is worth the time it takes to respond. A "Free
60 day trial" is a pretty good offer for an online program. What kind of
offers can your business make?
The key to getting readers to respond to your offers is to make them
irresistible. Can you afford to knock several dollars off the fee for
your product or service? Or maybe you can make a strong guarantee, making
your product or service almost risk free. Transferring the risk from the
customer to you will help remove resistance to your offer.

Whatever it is you decide to offer, honor the offer at all costs. Keep
your word and potential customers will quickly fall into place as current
customers spread the word.

If you have never done any Internet copywriting before, don't worry about
it. No one knows your product or service as well as you do. Because of
your passion for the product or service you are selling, you know it
better than even a professional copywriter. Let that passion lead your
Internet copywriting as you work to create the perfect offer that your
potential customers just cannot refuse!

If you need some help creating an irresistible offer for your Internet
copywriting, ask yourself, "What would make me buy?" Think about your
answer. Is it do-able? If so, let that be your irresistible offer.

You can always make it available for a limited time (another good way to
get people to act quickly) in case you decide the offer is too good to be
very profitable.

Add a sense of urgency to your offer to get people to act immediately. If
they put it off, they are likely to forget about it and you end up losing
the sale. Adding a sense of urgency can be done by limiting the quantity
or time of the offer or both. For example, the special offer is good only
for the next 100 people who order, or the offer expires in 48 hours. You
can even use both to heighten the sense of urgency.

In summary, make your offer irresistible. Make it worth the effort to the
customer to place the order. Transfer the risk from the customer to you
and add a sense of urgency. Then be sure to live up to what you have
written in you copy. If you do these thing, you'll see your sales
skyrocket!

				
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