Voice Automation Done Right September 2010 Phil Voelker VP Sales NA (O) 402-496-5381 Phil.email@example.com Agenda Call Genie Choose the right technology Strike a balance on automation Present rich results Exploit advertising opportunities Voice Automation Done Right 2 Call Genie Value proposition Great User Experience Great Advertising Result Local Mobile Advertising Voice Automation Done Right 3 Call Genie Selected customers kgb_ Voice Automation Done Right 4 Call Genie Automated DA search & results Category Search Name Search Unified Search Results read-out CG Interact Mobile CG Directory CG Ad Exchange Voice Automation Done Right 5 New speech recognition technology Breakthrough in accuracy levels App 1 Massive Automated Audio + Vocabulary continuous CLID, Query id improvement App 2 Statistical Language Text Modelling App 3 All clients Accuracy Mobile CLID benefit from feedback Voice improvement Profiles Voice Automation Done Right 6 Consumer expectations – Striking a balance on automation Results Mostly Fully Fully presentation Automated Automated Automated City / state, Semi- Mostly Fully listing type Automated Automated Automated Name or Basic, Semi- Mostly category Immediate fallback Automated Automated search Premium Low-cost Free DA Voice Automation Done Right 7 Speech Recognition dialog states Simple business name search dialog City / state, Business name Results listing type search presentation O.k. Home Hardware in Do you know the name Welcome to Rosedale is or do you want a Directory Assistance at 705-123-4567 type of business? that is 705-123-4567 What city What is the Would you like that and state? business name? as a text message? Do you want a Do you know the Thank you for using business, residence or neighbourhood? Directory Assistance government listing? Voice Automation Done Right 8 Speech Recognition dialog states Simple business category dialog Business category Results search presentation O.k. Speedy Muffler in Do you know the name What part of the city … Rosedale is or do you want a or anywhere? at 705-123-4567 type of business? that is 705-123-4567 What type of There are more than five Would you like that business? auto repair shop in as a text message? Rosedale. Here are the first four: 1. Speedy Muffler 2. Del Mastro Mazda Is that auto rentals, 3. Henderson’s Garage Thank you for using auto dealers or 4. Station Auto Services Directory Assistance auto repair? Voice Automation Done Right 9 Hybrid operator assisted plus automated read-out Operator determines Automated selection Automated Results what and where from matching entries presentation O.k. Speedy Muffler in Rosedale is at 705-123-4567 that is 705-123-4567 There are more than five Would you like that auto repair shop in as a text message? Rosedale. Here are the first four: 1. Speedy Muffler 2. Del Mastro Mazda 3. Henderson’s Garage Thank you for using 4. Station Auto Services Directory Assistance Voice Automation Done Right 10 Presenting rich results Automation the natural choice The number is Address High accuracy: 705-123-4567 DTMF or that is Basic ASR 705-123-4567 SMS Directions Polite & patient Would you like to persona 1 Hear the address? Rich information 2. Get that by text message Hours 3. Get directions? 4. Hear hours of opening? Credit 5. Hear credit cards accepted? Text-to-speech cards 6. Get the number again? plus Concatenated audio Number Voice Automation Done Right 11 Advertising opportunity: Voice media: targeted and actionable Narrow Internet Targeting Mobile TV phone Billboard Broad Uptake Voice Automation Done Right 12 Advertising opportunity Subtle but affective Category search Advertiser 1. Pizza Pizza free Tagline delivery on all orders Would you like to 2. Tony’s Pizza 3. Romero’s Priority placement 1 Hear the address? 2. Get that by text message 3. Get directions? 4. Hear hours of opening? Non-advertiser 5. Hear credit cards accepted? 6. Get the number again? Would you like to Alternatives 1 Hear the address? 2. Get that by text message Text message 3. Hear other restaurants with specials? Complementary 4. Get a taxi? Premium content 5. Get the number again? Voice Automation Done Right 13 Traffic Intercept Converting it to category search – with ads I’m sorry, Called number That number is no was in Yellow Pages longer in service Yellow Pages? history database YES NO Would you like to find Directory check another bookstore in Assistance (a small Downsview? fee will apply) Useful to consumer Increased ad revenue Voice Automation Done Right 14 Send to mobile: DA or Intercept Another advertising opportunity Odeon cinema 1354 Broadway Heights Complementary: 413-123-4567 You may also be interested in Click to get a taxi Hometown Hardware 110 Elm Street Alternative: 413-234-5678 You have Home Hardware: a choice Great prices – we Install ! Voice Automation Done Right 15 Wrap-up Call Genie Choose the right technology Strike a balance on automation Present rich results Exploit advertising opportunities Voice Automation Done Right 16 Thank You!
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