Brandon Johnson 2026 Lown Farm Ln, Lithonia, GA 30058
Phone: (404) 441-0221 Email: firstname.lastname@example.org
10 years of Web Development 8 years of Internet Marketing 6 years of Project Management
Experienced Web Strategist with proven history of exceeding employer expectations, consistently delivering
high results, and offering effective people and project management. Versatile in Web Strategy, Search
Engine Optimization, Analytics, Information Architecture, Social Networking, Ecommerce, Internet Viral
Marketing, Communications, Copywriting/Editing, & Project Management
Community/CMS: CMS platforms: Drupal, Mambo/Joomla, Broadvision, Documentum Web Publisher.
Blog & platforms: Blogger, Wordpress
Email Marketing: PHPList, MailerMailer.com, ConstantContact, Aweber
Video Marketing: Youtube, Google Videos Analytics: Omniture Site Catalyst, Google Analytics.
Programming Languages: 10 years HTML, 1.5 years of XML, 3 years of ASP and PHP, 4 years of SQL.
Project Tools: MS Project, DotProject Desktop Applications: Word, Excel, Powerpoint, Visio;
Operating Systems/Platforms: WindowsXP Server, Basic Linux (Mandrake Flavor);
DBMS: SYBASE, MySQL; MS Access.
Software: Web/Media/Graphic: Fireworks, Photoshop, Dreamweaver, Illustrator, Flash
Core Web Competencies
Web Development: Competent web professional with skills including major web server packages, web
development software, database applications, and languages. Possess working knowledge of Fireworks
Photoshop, Dreamweaver, Flash, & Illustrator. Experience with web usability. Competent in troubleshooting
code issues and site maps. Knowledge of gateways and electronic payment portals. Experience with Digital
Social Networking and Viral Marketing: Familiarity and Member of Facebook, Myspace, Youtube, Google
Statistical Analysis: Implement Omniture or Google code to each client’s business requirements and reporting
needs. Work with client to assess business requirements and key performance metrics. Assist client to conform
code throughout their website, and perform quality checks to ensure that implementation has been completed
thoroughly and meets their strategic business needs.
Email Deliverability: Utilize best practices to increase email deliverability and open rates via consumer
platforms such as MailerMailer.com, Constant Contact, and general use software such as PHPlist.
Content Management: Utilize excellent grammar and proofreading skills to update web data. Understand
concepts of usability and user interfaces. Ability to manage multiple channel updates
Project Management: Formulated planning strategies and best practices to take web-based applications from
concept planning to installation and use. Prepared scopes and presented to key involved parties.
Search Engine Promotion: Experience in paid and organic promotion through keyword density, content
relevance, web page partnerships, and search engine optimization with ROI metric studies. Experienced in meta
tag data and content matching for SEO. Have performed independent ghostwriting for e-commerce driven sites.
Employment and Consultation
Premiere Global Services, Inc., Atlanta, GA June 2007 – current
Web Strategist (November 07 – Current)
Oversaw strategy, project management, web development, and implementation of sites supporting over
69K client corporate users for Premiere Global’s Proprietary Conferencing platforms
Project managed launch of company electronic fax ecommerce site to gross $1M for 2008
Manage front and back end web site conversion via proprietary API connections to proprietary
conferencing bridges on newly acquired ecommerce site to gross $14M in 2008
R&D for strategy and innovation to improve ecommerce revenue, customer experience, and usability.
Assist in creation of landing pages, email campaigns, and improvements to increase conversion.
Responsible for information architecture, wire framing, project creation,
Created plan to start social networking platform with widget integration into popular social spaces
Responsible for overseeing activities of designers, front & back end developers (external and internal)
Web Developer with SEO/Analytics Specialty (June 2007 – November 07)
Corporate administrator of Omniture’s Site Catalyst web analytics tool. Implementation of stats code into
corporate sites, flanker brands, and co-branded customer sites.
Web Development in ASP & PHP environments. Administered company blog (Wordpress)
Develop reporting to track campaigns across multiple creative endeavors.
Interface with Omniture’s technical and implementation team to site specific behavior.
Created websites and strategically positioned them within search engines through optimization.
Assisted and developed code and content for corporate website launches, via Documentum Web
Publisher, in US, UK, Germany, Australia, Singapore, and Japan.
LC3 Media Group, LLC, Lithonia, GA May 2003 – June 2007
E-Commerce Project Manager (Contract/Telecommute)
E-Commerce Consultant June 2007 – present
Aptitude in creative vendor alliances and client management with emphasis on revenue stream creation.
E.g. created alliance with Hotels.com to create a seamless co-branded hotel and travel channel for sites
Created websites and strategically positioned them within search engines through optimization.
Optimized pages, and tweaked sites for low Alexa Scores (based on reach, rank, & traffic metrics)
content management tool development , administration, and maintenance of e-commerce sites
Engaged in business model development, internet marketing strategy, and search engine optimization
for start-up phase, implementation, and maintenance of metropolitan-based portals for the African
American demographic. Oversaw site design, functionality, promotion, and strategic alliances.
Management of advertising budgets, media planning, market research, and priority of product
development resources. Oversaw branding plan and sales material creation within context of African
American culture to establish targeted marketing messages
Responsible for creating merchandising material and vendor/alliance incentive programs. Key account
management included development of joint-marketing campaigns with major online entities for content
development and revenue generation. Designed, developed, and implemented the overall marketing
launch plan for all new products. Managed offshore of web development life cycle, from, quality
assurance and installation, to education and training.
Provision and customization of low-cost content management systems and portals to small businesses.
Implementation of CMS utilizing General Public License code such as Joomla & OSCommerce
Additional general E-management responsibilities included web redevelopment projects, outsourcing
planning and allocating capital expenditures to support sales and marketing strategies.
Primerica, Duluth, GA February 2006 – May 2006
Software Product Analyst
Manage and Use of application design and software development methodologies to convert PC based
applications to web-based servlets capable of servicing over 100K sales reps
Write functional specifications & Develop user interface prototypes to support business requirements.
Work with Quality Assurance and IT teams to support testing and development.
Create specs to interface Web-based technology and Personal Digital Assistant (PDA) technology.
NCR.com c/o JudgeTech Contracting, Duluth, GA January 2006 – February 2006
Online Content Manager
Manage daily site activity through proprietary CMS and proactively conceptualize and enhance the
Maintain online marketing collateral databases using skills in database administration, HTML, ASP
scripting, SQL, and Adobe Photoshop. Provide back-up support for external website (NCR.com)
Utilize and maintain reporting tools to track behavioral trends among visitors of proprietary systems.
Managed metrics and report on a monthly basis to management for additional analysis.
Update external product fulfillment website with new or revised internal sales materials.
Responsible for the deployment of all internal marketing communications pertaining to the business unit
through utilization of SMTP based e-mail software.
Conceptualize and develop e-learning classes for internal staff to understand and navigate sites.
Develop, implement and manage special projects and/or events in support of corporate priorities.
Given Imaging, Inc, Roswell, GA 2003 – 2005
Technical Support Analyst 2003-2004
Technical Support Team Leader 2004
Technical Support Supervisor 2005
Responsible for intranet software implementation for Technical Support team. Devised plan for
implementation of support site for international audience.
Liaison between support, software research and development, and hospital & office end users.
Responsible for assisting clients with capsule endoscopy videos, and their extraction and manipulation
through proprietary software. Performed staging and support for workstations. Troubleshoot radio
frequency specific data collectors, and eventual data collection from devices.
Write & provide extensive documentation and process creation for workstation lab.
Roche Diagnostics Corporation, Roswell, GA 2001 – 2003
IT Technical & Web Analyst
Awarded Roche Web Developer Certification.
Responsible for centralized knowledge base software development for Technical Support team. Worked
with international headquarters for permissions for intranet implementation
Developed IT Support Intranet site. Responsible for document management
Performed IT Technical Analyst Management duties as interim manager.
Performed software technical writing and developed current version of help file for main software.
Ultrasound Diagnostic School, Atlanta, GA 1999 – 2001
Health Information Systems Instructor 1999 – 2001
Network and Intranet Administrator 2000 – 2001
Created local website, for Atlanta Market, until national corporate website was implemented.
Developed Classroom intranet portal for course material dissemination and online testing.
Responsible for formatting, configuring, and networking all PC’s, printers and peripherals.
Morehouse College, B.S. Biology, 1996. GPA 3.67/4.0, Magna Cum Laude, PHI BETA KAPPA, 4 Years on Dean’s
List, Golden Key Honor Society.
Emory University Medical School Matriculation 1996-1999, clinical medicine rotations at various Atlanta hospitals.
Dekalb Technical College, Ecommerce, present. GPA 3.45/4.0 – Concentration on E-commerce Strategy