Some Book Ideas from “Michael Crow.”
And here they are, written down. This is better than seeing book covers flash by on a
projector screen. Here, you can think about them and decide if you would like to get one.
Also, you can look at the web sites I have included and learn more about them. The Web
sites also tell what some other people have thought about these books. And they also
have links to similar books that you might wish to get instead.
The purpose of the “Michael Crow Book Offer” is to give you something valuable after
the seminar is over. A motivational seminar should be enjoyable, but I also wanted to see
if I could leave you with ideas “for later.” If one book, or even one idea, makes a
difference in your life, then it was a success!
Here are a few books and Web sites for you to look at. There are many, many other
books and magazines that can be useful to you, besides the ones I am suggesting. (The
“synopsis” reviews have been copied from Amazon.)
MAJOR ACCOUNT SALES STRATEGY
by Neil Rackham
Mark Bell says: I like this book because it is a solid foundation for Major Account
strategy. Aonix purchased a number of copies and gave them to the existing sales force.
And, I was fascinated to learn that this book is a top choice of people at Rational! Look
Salespeople, marketers, managers--everyone who is involved in selling today-- agrees
that major accounts are critical to survival. Major Account Sales Strategy is the first book
to offer new, proven-effective strategies for major account sales.
Neil Rackham's Comments
There's very little material, published or unpublished, to help you with the down-in-the-
trenches approach to executing a sales strategy. In contrast, there's no shortage of grand
strategic advice for the generals of the selling world. In this book I'll be looking at the
customer's decision process and at how to form an account strategy that positively
influences the decision. The various pieces of advice I'll be offering will have one
common factor. Without exception, they will focus on the account and the customers
THE MAGIC OF THINKING BIG
By David J. Schwartz
Mark Bell says: I had not read this book before I did the “Michael Crow” seminar.
Then I asked some Aonix executives which books they believed were valuable. This one
came up. It is indeed pretty good!
Millions of people throughout the world have improved their lives using The Magic of
Thinking Big. Dr. David J. Schwartz, long regarded as one of the foremost experts on
motivation, will help you sell better, manage better, earn more money, and -- most
important of all -- find greater happiness and peace of mind.
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz
presents a carefully designed program for getting the most out of your job, your marriage
and family life, and your community. He proves that you don't need to be an intellectual
or have innate talent to attain great success and satisfaction -- but you do need to learn
and understand the habit of thinking and behaving in ways that will get you there. This
book gives you those secrets!
THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE
By Stephen Covey
Mark Bell says: I agree with the review here. I’ve read parts of this book several times.
It has a great deal of knowledge distilled into it.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a
groundbreaker when it was first published in 1990, and it continues to be a business
bestseller with more than 10 million copies sold. Stephen Covey, an internationally
respected leadership authority, realizes that true success encompasses a balance of
personal and professional effectiveness, so this book is a manual for performing better in
both arenas. His anecdotes are as frequently from family situations as from business
This isn't a quick-tips-start-tomorrow kind of book. The concepts are sometimes intricate,
and you'll want to study this book, not skim it. When you finish, you'll probably have
Post-it notes or hand-written annotations in every chapter, and you'll feel like you've
taken a powerful seminar by Covey. --Joan Price [Amazon]
Magazine: What Is Fast Company?
Mark Bell says: I showed this magazine in the seminar. I have been surprised to find
that I get one or two ideas from each issue. That means a lot: when something makes
you think about things you did not expect, it is worth spending some time with.
Launched in November 1995 by Alan Webber and Bill Taylor, two former Harvard
Business Review editors, Fast Company Magazine was founded on a single premise: a
global revolution was changing business, and business was changing the world.
Discarding the old rules of business, Fast Company set to chronicle how changing
companies create and compete, to highlight new business practices, and to showcase the
teams and individuals who are inventing the future and reinventing business.
Now dozens of issues -- and awards -- later Fast Company is more than a magazine -- it's
a movement. It's a series of engaging live events. It's an acclaimed Web site. It's a global
community. Together, these components strive to help people in the new economy
discover the tools, techniques, and tactics they need to succeed at work and life.
Also consider these magazines:
http://www.boardroom.com/ http://www.business2.com/ http://www.bly.com/
And, is “Dress for Success” out of date?
A classic: Power of Positive Thinking
And a few more. Something fun to do is to get on Amazon (or http://www.bn.com/) and
check out the links that each book has. These booksellers keep track of books that people
buy and which other books they like. This means that you can find related books that
have been selected by Amazon’s customers.
http://www.amazon.com/exec/obidos/flex-sign-in/ref=cm_rate_rev/102-3168789-4396859 - rated-review
And look at this one, another favorite at Rational. Talks about teams.
The Cathedral and the Bazaar: Musings on Linux and
Open Source by an Accidental Revolutionary
By Eric. S. Raymond
Mark Bell says: You do not necessarily need to read this book. But it is about the
software industry and certainly makes you think. Again, if something makes you think it
is worth checking out!
It all started with a series of odd statistics. The leading challenger to Microsoft's
stranglehold on the computer industry is an operating system called Linux, the product of
thousands of volunteer programmers who collaborate over the Internet. The software
behind a majority of all the world's web sites doesn't come from a big company either,
but from a loosely coordinated group of volunteer programmers called the Apache
Group. The Internet itself, and much of its core software, was developed through a
process of networked collaboration.
The key to these stunning successes is a movement that has come to be called open
source, because it depends on the ability of programmers to freely share their program
source code so that others can improve it. In 1997, Eric S. Raymond outlined the core
principles of this movement in a manifesto called The Cathedral and the Bazaar, which
was published and freely redistributed over the Internet.
Mr. Raymond's thinking electrified the computer industry. He argues that the
development of the Linux operating system by a loose confederation of thousands of
programmers-without central project management or control-turns on its head everything
we thought we knew about software project management. Internet-enabled collaboration
and free information sharing, not monopolistic control, is the key to innovation and
and a related book, more of a summary. Another favorite at Rational!
Final Thought: The Magazine on the Upper Right
If you are at a newsstand, pick up the magazine on the upper right. Look at it closely
and perhaps buy it. You will learn some unusual things since there are so many odd
magazines in the world! This is a good idea to help keep mentally flexible…