The Future of Bingo

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					     Does This Sound Familiar
Quote:
? "Bingo revenue has now levelled out and recently has begun to decline.
  This phenomenon is not unique to British Columbia. It is apparent in most
  other bingo jurisdictions and appears to have occurred even without full-
  scale competition from other forms of gaming. This trend was evident in
  British Columbia before the introduction of enhancements to charity
   casinos, and is evident even in communities without casinos.

?Bingo Review: Options for a Revitalized Bingo Gaming Sector
released in February of 1999.




        The Future of Bingo




                                                  Bingo



                                 Is This Your Vision?
     BCLC Has Another Vision…




There are currently 13 Chances locations open in
               British Columbia:

       ?Chances Dawson Creek
       ?Chances Signal Point (Williams Lake)
       ?Chances Kamloops
       ?Chances Kelowna
       ?Chances Cowichan (Duncan)
       ?Chances Campbell River
       ?Chances Boardwalk Mission
       ?Chances Rim Rock (Port Alberni)
       ?Chances Fort St. John
       ?Chances Prince Rupert
       ?Chances Terrace
       ?Chances Courtney
       ?Chances Prince George
            They say a picture says
              a thousand words!
    …well, here’s
     about 51,000
         words!




     …
Before
            Dawson Creek Bingo
After   …
        CHANCES DAWSON CREEK




            Chances Dawson Creek
Chances Dawson Creek




Chances Dawson Creek
Before…


              Lucky’s Bingo




 After…


          CHANCES SIGNAL POINT
Before…


          Brock Bingo Kamloops




 After…

          CHANCES KAMLOOPS
CHANCES KAMLOOPS
Before…


          Bingo Kelowna
After…

         CHANCES KELOWNA
                           Off track betting




Before…


          Ink Spot Bingo
After…

         CHANCES COWICHAN
Before…


    Campbell River Bingo Palace
After…
    CHANCES CAMPBELL RIVER
Before…


 Boardwalk Gaming Centre Mission
After…

 CHANCES BOARDWALK MISSION
Before…


          Dob City Bingo    (Port Alberni)




 After…
           CHANCES RIM ROCK
                 (Port Alberni)
CHANCES RIM ROCK
    (Port Alberni)




CHANCES RIM ROCK
    (Port Alberni)
           Chances RimRock




Before…


     Rainbow Bingo Hall   (Fort St. John)
After…
         Chances Fort St. John




         Chances Fort St. John
          Chances Fort St. John




Before…


             Totem Bingo
After…


         Chances Prince Rupert




         Chances Prince Rupert
Chances Prince Rupert




Chances Prince Rupert
Before…
           Valley Bingo Palace




After…

          Chances Courtenay
   Chances Courtenay




UPCOMING CHANCES FACILITIES


          ? June 2009 -- Abbotsford

          ? Feb 2010 -- Castelgar

          ? Feb 2010 – Squamish
 “BUILD IT AND THEY WILL
  COME” …and play bingo?


    •Wrong


  FINANCIAL IMPACT

Show Me the Money!
  SLOTS ARE UP BINGO IS DOWN
                                                Bingo Gross Sales/Slot Net Win
                                                          $ Millions
  $250.0




  $200.0




  $150.0




  $100.0




  $50.0




    $0.0
           FY 2002/2003   FY 2003/2004   FY 2004/2005   FY 2005/2006   FY 2006/2007   FY 2007/2008   FY 2008/2009   FY 2009/2010




So How Has The Move to the CGC Model
     Helped the Bingo Industry
 ?Overall revenues have continued to climb.

 ?Net Income and Profit Margins have increased
  as slots yield a much higher profit margin than
  bingo.

 ?The CGC model has helped many of our Service
  Partners keep the doors open.
  So Now What Do We Have?

?We have modern facilities with 10,000 to 15,000
 square feet of bingo space that’s not being fully
                     utilized.



 ?MAYBE IT’S TIME TO THINK OUTSIDE THE
               BINGO BOX.

        ?BUT BEFORE WE DO THAT.




 Dealing with Bingo Demons
 Traditional Bingo Demons We’ve
         Had To Deal With
?Smoking Ban

?New Players and Marketing

?New Products and Technology

? Perception




    SMOKING BAN IN B.C.

               ?A Smoking Ban in all Bingo
                Halls and CGC’s came into
                effect on April 1, 2008

               The expected decrease in bingo
                 sales was 20- 30%.

               ?The actual decrease was 21%
SMOKING MITIGATION STRATEGIES
 ? BCLC took steps to enact some pro-active
   strategies to combat the smoking ban:
   ?Marketing to High Value Players including a Player Card to
    reward frequent players.
   ?Regional promotions to support higher prizes.
   ?Policy changes to allow stockpiling of prize funds prior to
    the smoking ban.
   ?Updates to our current linked game.

       BCLC expended $2.1 M in direct costs, $2.6 M in
          operating costs and $1.3 M in capital costs
                 to undertake these actions.




               CHANCES MARKETING

 BCLC has focused on Player Experience and
 Program Marketing to support the goal of creating
 new players:

    ?Cosmic Bingo

    ?Chances Community Connection & DJ Bingo

    ?Chances Game Show Program

    ?Chances Customer Service Program roll out
                  Cosmic Bingo

Background:

? The Un-Bingo concept similar to Laser Bowling
? A two hour entertainment program for a night out with
  friends
? Change the atmosphere in the bingo room with different
  lighting, music, and host
? This program is about reinventing bingo, a Chances core
  product
  COMMUNITY CONNECTION
Background:
? Cause related promotion
? Community groups have trouble fundraising
? Give these groups a fundraising opportunity while having
  fun at Chances
? A new player focus that strongly emphasizes ties to the
  community




                DJ BINGO
Background:

? This is a new product developed to help reinvent bingo
? A hosted hour of fun bingo in the lounge or VIP rooms
? Launching with the Community Connection promotion
  and then continuing weekly
? BCLC will provide DJ Bingo at no charge for use in
  Chances facilities
? BCLC will pay for all licenses except Tariff 15A which
  locations already have
     CHANCES GAME SHOW :

?One night a week program designed to attract
 new players to the facility and establish that
 night as a fun night out at Chances.

?Provide an introduction to the Chances
 entertainment experience and a soft introduction
 to gaming

?Generate word of mouth in the community for
 the Chances experience




    CHANCES GAME SHOW
          Where are we Now

? We are no longer a “Bingo Hall.”
? We have developed some unique marketing programs.
? We have actually had traditional bingo players laughing
  and having fun.
? We have even managed to get non bingo players playing
  a small amount of bingo.




 Now it’s Time to Think Outside the
                Box
    What is the Single Biggest
    Problem in the Industry?




        Bingo Paper



           Paper Needs
?To be delivered   ?Recorded
?Inventoried       ?Sold
?Counted           ?Returned
?Issued            ?Balanced


This Requires Lots of Staff
  The New Player Experience




         Totally Electronic
?Increases Accuracy      ?Missed Bingos
?Reduces Workload        ?Fair
?BCLC Green Initiative   ?Bonus Rounds
?Eliminates Lineups      ?Quality Control




Reduces Number of
Customer Complaints
 What Does This New System Look
              Like
?Self Serve Terminal
?19” Touch Screen Monitor
?Manual or Auto Dab
?Virtual Flashboards
?Bonus Rounds
?Celebrates the Win
?Help Menus
?Direct Food Ordering


  Maybe Something Like This




    Electronic Gaming Delivery
              System

?BCLC is reviewing how our future Gaming
 Management System will integrate into all
 aspects of our business.
?BCLC is working toward an open architecture
 platform for all of it’s electronic gaming products.
What Does Bingo Look Like In 5
           Years?




         A New Week In Bingo

?Monday..Traditional Bingo
?Tuesday..Deal Or No Deal
?Wednesday..New Game
?Thursday..Price is Right
?Friday..Poker Night
?Saturday..World of Warcraft
?Sunday..Armchair Quarterback


  Not Your Grandmothers Bingo
QUESTIONS?

				
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posted:5/28/2009
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