The Future of Bingo
Shared by: Intheaters
Does This Sound Familiar Quote: ? "Bingo revenue has now levelled out and recently has begun to decline. This phenomenon is not unique to British Columbia. It is apparent in most other bingo jurisdictions and appears to have occurred even without full- scale competition from other forms of gaming. This trend was evident in British Columbia before the introduction of enhancements to charity casinos, and is evident even in communities without casinos. ?Bingo Review: Options for a Revitalized Bingo Gaming Sector released in February of 1999. The Future of Bingo Bingo Is This Your Vision? BCLC Has Another Vision… There are currently 13 Chances locations open in British Columbia: ?Chances Dawson Creek ?Chances Signal Point (Williams Lake) ?Chances Kamloops ?Chances Kelowna ?Chances Cowichan (Duncan) ?Chances Campbell River ?Chances Boardwalk Mission ?Chances Rim Rock (Port Alberni) ?Chances Fort St. John ?Chances Prince Rupert ?Chances Terrace ?Chances Courtney ?Chances Prince George They say a picture says a thousand words! …well, here’s about 51,000 words! … Before Dawson Creek Bingo After … CHANCES DAWSON CREEK Chances Dawson Creek Chances Dawson Creek Chances Dawson Creek Before… Lucky’s Bingo After… CHANCES SIGNAL POINT Before… Brock Bingo Kamloops After… CHANCES KAMLOOPS CHANCES KAMLOOPS Before… Bingo Kelowna After… CHANCES KELOWNA Off track betting Before… Ink Spot Bingo After… CHANCES COWICHAN Before… Campbell River Bingo Palace After… CHANCES CAMPBELL RIVER Before… Boardwalk Gaming Centre Mission After… CHANCES BOARDWALK MISSION Before… Dob City Bingo (Port Alberni) After… CHANCES RIM ROCK (Port Alberni) CHANCES RIM ROCK (Port Alberni) CHANCES RIM ROCK (Port Alberni) Chances RimRock Before… Rainbow Bingo Hall (Fort St. John) After… Chances Fort St. John Chances Fort St. John Chances Fort St. John Before… Totem Bingo After… Chances Prince Rupert Chances Prince Rupert Chances Prince Rupert Chances Prince Rupert Before… Valley Bingo Palace After… Chances Courtenay Chances Courtenay UPCOMING CHANCES FACILITIES ? June 2009 -- Abbotsford ? Feb 2010 -- Castelgar ? Feb 2010 – Squamish “BUILD IT AND THEY WILL COME” …and play bingo? •Wrong FINANCIAL IMPACT Show Me the Money! SLOTS ARE UP BINGO IS DOWN Bingo Gross Sales/Slot Net Win $ Millions $250.0 $200.0 $150.0 $100.0 $50.0 $0.0 FY 2002/2003 FY 2003/2004 FY 2004/2005 FY 2005/2006 FY 2006/2007 FY 2007/2008 FY 2008/2009 FY 2009/2010 So How Has The Move to the CGC Model Helped the Bingo Industry ?Overall revenues have continued to climb. ?Net Income and Profit Margins have increased as slots yield a much higher profit margin than bingo. ?The CGC model has helped many of our Service Partners keep the doors open. So Now What Do We Have? ?We have modern facilities with 10,000 to 15,000 square feet of bingo space that’s not being fully utilized. ?MAYBE IT’S TIME TO THINK OUTSIDE THE BINGO BOX. ?BUT BEFORE WE DO THAT. Dealing with Bingo Demons Traditional Bingo Demons We’ve Had To Deal With ?Smoking Ban ?New Players and Marketing ?New Products and Technology ? Perception SMOKING BAN IN B.C. ?A Smoking Ban in all Bingo Halls and CGC’s came into effect on April 1, 2008 The expected decrease in bingo sales was 20- 30%. ?The actual decrease was 21% SMOKING MITIGATION STRATEGIES ? BCLC took steps to enact some pro-active strategies to combat the smoking ban: ?Marketing to High Value Players including a Player Card to reward frequent players. ?Regional promotions to support higher prizes. ?Policy changes to allow stockpiling of prize funds prior to the smoking ban. ?Updates to our current linked game. BCLC expended $2.1 M in direct costs, $2.6 M in operating costs and $1.3 M in capital costs to undertake these actions. CHANCES MARKETING BCLC has focused on Player Experience and Program Marketing to support the goal of creating new players: ?Cosmic Bingo ?Chances Community Connection & DJ Bingo ?Chances Game Show Program ?Chances Customer Service Program roll out Cosmic Bingo Background: ? The Un-Bingo concept similar to Laser Bowling ? A two hour entertainment program for a night out with friends ? Change the atmosphere in the bingo room with different lighting, music, and host ? This program is about reinventing bingo, a Chances core product COMMUNITY CONNECTION Background: ? Cause related promotion ? Community groups have trouble fundraising ? Give these groups a fundraising opportunity while having fun at Chances ? A new player focus that strongly emphasizes ties to the community DJ BINGO Background: ? This is a new product developed to help reinvent bingo ? A hosted hour of fun bingo in the lounge or VIP rooms ? Launching with the Community Connection promotion and then continuing weekly ? BCLC will provide DJ Bingo at no charge for use in Chances facilities ? BCLC will pay for all licenses except Tariff 15A which locations already have CHANCES GAME SHOW : ?One night a week program designed to attract new players to the facility and establish that night as a fun night out at Chances. ?Provide an introduction to the Chances entertainment experience and a soft introduction to gaming ?Generate word of mouth in the community for the Chances experience CHANCES GAME SHOW Where are we Now ? We are no longer a “Bingo Hall.” ? We have developed some unique marketing programs. ? We have actually had traditional bingo players laughing and having fun. ? We have even managed to get non bingo players playing a small amount of bingo. Now it’s Time to Think Outside the Box What is the Single Biggest Problem in the Industry? Bingo Paper Paper Needs ?To be delivered ?Recorded ?Inventoried ?Sold ?Counted ?Returned ?Issued ?Balanced This Requires Lots of Staff The New Player Experience Totally Electronic ?Increases Accuracy ?Missed Bingos ?Reduces Workload ?Fair ?BCLC Green Initiative ?Bonus Rounds ?Eliminates Lineups ?Quality Control Reduces Number of Customer Complaints What Does This New System Look Like ?Self Serve Terminal ?19” Touch Screen Monitor ?Manual or Auto Dab ?Virtual Flashboards ?Bonus Rounds ?Celebrates the Win ?Help Menus ?Direct Food Ordering Maybe Something Like This Electronic Gaming Delivery System ?BCLC is reviewing how our future Gaming Management System will integrate into all aspects of our business. ?BCLC is working toward an open architecture platform for all of it’s electronic gaming products. What Does Bingo Look Like In 5 Years? A New Week In Bingo ?Monday..Traditional Bingo ?Tuesday..Deal Or No Deal ?Wednesday..New Game ?Thursday..Price is Right ?Friday..Poker Night ?Saturday..World of Warcraft ?Sunday..Armchair Quarterback Not Your Grandmothers Bingo QUESTIONS?