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Does This Sound Familiar
Quote:
? "Bingo revenue has now levelled out and recently has begun to decline.
This phenomenon is not unique to British Columbia. It is apparent in most
other bingo jurisdictions and appears to have occurred even without full-
scale competition from other forms of gaming. This trend was evident in
British Columbia before the introduction of enhancements to charity
casinos, and is evident even in communities without casinos.
?Bingo Review: Options for a Revitalized Bingo Gaming Sector
released in February of 1999.
The Future of Bingo
Bingo
Is This Your Vision?
BCLC Has Another Vision…
There are currently 13 Chances locations open in
British Columbia:
?Chances Dawson Creek
?Chances Signal Point (Williams Lake)
?Chances Kamloops
?Chances Kelowna
?Chances Cowichan (Duncan)
?Chances Campbell River
?Chances Boardwalk Mission
?Chances Rim Rock (Port Alberni)
?Chances Fort St. John
?Chances Prince Rupert
?Chances Terrace
?Chances Courtney
?Chances Prince George
They say a picture says
a thousand words!
…well, here’s
about 51,000
words!
…
Before
Dawson Creek Bingo
After …
CHANCES DAWSON CREEK
Chances Dawson Creek
Chances Dawson Creek
Chances Dawson Creek
Before…
Lucky’s Bingo
After…
CHANCES SIGNAL POINT
Before…
Brock Bingo Kamloops
After…
CHANCES KAMLOOPS
CHANCES KAMLOOPS
Before…
Bingo Kelowna
After…
CHANCES KELOWNA
Off track betting
Before…
Ink Spot Bingo
After…
CHANCES COWICHAN
Before…
Campbell River Bingo Palace
After…
CHANCES CAMPBELL RIVER
Before…
Boardwalk Gaming Centre Mission
After…
CHANCES BOARDWALK MISSION
Before…
Dob City Bingo (Port Alberni)
After…
CHANCES RIM ROCK
(Port Alberni)
CHANCES RIM ROCK
(Port Alberni)
CHANCES RIM ROCK
(Port Alberni)
Chances RimRock
Before…
Rainbow Bingo Hall (Fort St. John)
After…
Chances Fort St. John
Chances Fort St. John
Chances Fort St. John
Before…
Totem Bingo
After…
Chances Prince Rupert
Chances Prince Rupert
Chances Prince Rupert
Chances Prince Rupert
Before…
Valley Bingo Palace
After…
Chances Courtenay
Chances Courtenay
UPCOMING CHANCES FACILITIES
? June 2009 -- Abbotsford
? Feb 2010 -- Castelgar
? Feb 2010 – Squamish
“BUILD IT AND THEY WILL
COME” …and play bingo?
•Wrong
FINANCIAL IMPACT
Show Me the Money!
SLOTS ARE UP BINGO IS DOWN
Bingo Gross Sales/Slot Net Win
$ Millions
$250.0
$200.0
$150.0
$100.0
$50.0
$0.0
FY 2002/2003 FY 2003/2004 FY 2004/2005 FY 2005/2006 FY 2006/2007 FY 2007/2008 FY 2008/2009 FY 2009/2010
So How Has The Move to the CGC Model
Helped the Bingo Industry
?Overall revenues have continued to climb.
?Net Income and Profit Margins have increased
as slots yield a much higher profit margin than
bingo.
?The CGC model has helped many of our Service
Partners keep the doors open.
So Now What Do We Have?
?We have modern facilities with 10,000 to 15,000
square feet of bingo space that’s not being fully
utilized.
?MAYBE IT’S TIME TO THINK OUTSIDE THE
BINGO BOX.
?BUT BEFORE WE DO THAT.
Dealing with Bingo Demons
Traditional Bingo Demons We’ve
Had To Deal With
?Smoking Ban
?New Players and Marketing
?New Products and Technology
? Perception
SMOKING BAN IN B.C.
?A Smoking Ban in all Bingo
Halls and CGC’s came into
effect on April 1, 2008
The expected decrease in bingo
sales was 20- 30%.
?The actual decrease was 21%
SMOKING MITIGATION STRATEGIES
? BCLC took steps to enact some pro-active
strategies to combat the smoking ban:
?Marketing to High Value Players including a Player Card to
reward frequent players.
?Regional promotions to support higher prizes.
?Policy changes to allow stockpiling of prize funds prior to
the smoking ban.
?Updates to our current linked game.
BCLC expended $2.1 M in direct costs, $2.6 M in
operating costs and $1.3 M in capital costs
to undertake these actions.
CHANCES MARKETING
BCLC has focused on Player Experience and
Program Marketing to support the goal of creating
new players:
?Cosmic Bingo
?Chances Community Connection & DJ Bingo
?Chances Game Show Program
?Chances Customer Service Program roll out
Cosmic Bingo
Background:
? The Un-Bingo concept similar to Laser Bowling
? A two hour entertainment program for a night out with
friends
? Change the atmosphere in the bingo room with different
lighting, music, and host
? This program is about reinventing bingo, a Chances core
product
COMMUNITY CONNECTION
Background:
? Cause related promotion
? Community groups have trouble fundraising
? Give these groups a fundraising opportunity while having
fun at Chances
? A new player focus that strongly emphasizes ties to the
community
DJ BINGO
Background:
? This is a new product developed to help reinvent bingo
? A hosted hour of fun bingo in the lounge or VIP rooms
? Launching with the Community Connection promotion
and then continuing weekly
? BCLC will provide DJ Bingo at no charge for use in
Chances facilities
? BCLC will pay for all licenses except Tariff 15A which
locations already have
CHANCES GAME SHOW :
?One night a week program designed to attract
new players to the facility and establish that
night as a fun night out at Chances.
?Provide an introduction to the Chances
entertainment experience and a soft introduction
to gaming
?Generate word of mouth in the community for
the Chances experience
CHANCES GAME SHOW
Where are we Now
? We are no longer a “Bingo Hall.”
? We have developed some unique marketing programs.
? We have actually had traditional bingo players laughing
and having fun.
? We have even managed to get non bingo players playing
a small amount of bingo.
Now it’s Time to Think Outside the
Box
What is the Single Biggest
Problem in the Industry?
Bingo Paper
Paper Needs
?To be delivered ?Recorded
?Inventoried ?Sold
?Counted ?Returned
?Issued ?Balanced
This Requires Lots of Staff
The New Player Experience
Totally Electronic
?Increases Accuracy ?Missed Bingos
?Reduces Workload ?Fair
?BCLC Green Initiative ?Bonus Rounds
?Eliminates Lineups ?Quality Control
Reduces Number of
Customer Complaints
What Does This New System Look
Like
?Self Serve Terminal
?19” Touch Screen Monitor
?Manual or Auto Dab
?Virtual Flashboards
?Bonus Rounds
?Celebrates the Win
?Help Menus
?Direct Food Ordering
Maybe Something Like This
Electronic Gaming Delivery
System
?BCLC is reviewing how our future Gaming
Management System will integrate into all
aspects of our business.
?BCLC is working toward an open architecture
platform for all of it’s electronic gaming products.
What Does Bingo Look Like In 5
Years?
A New Week In Bingo
?Monday..Traditional Bingo
?Tuesday..Deal Or No Deal
?Wednesday..New Game
?Thursday..Price is Right
?Friday..Poker Night
?Saturday..World of Warcraft
?Sunday..Armchair Quarterback
Not Your Grandmothers Bingo
QUESTIONS?
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