Telia Sonera - IT Sales Opportunities - 2008 by InfinitiResearch

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Telia Sonera Group AB
   IT Sales Opportunities - 2008
                                                                   Tel ia So ner a Gr o up A B - 2 0 0 8




                                   Table of Contents

1. Company Overvi ew ........................................................................ 4
  1.1 Bu sin ess Overview .................................................................... 4
  1.2 K ey Figu res ............................................................................. 4
  1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
  3.1 IT Sales Opp ortuni ti es - Software................................................. 7
  3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
  3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
  4.1 Cust omer Seg m en tati on & Targeting ............................................ 13
  4.2 Cust omer Servi ce .................................................................... 13
  4.3 Cust omiz ed & Person ali zed Offerings............................................ 14
  4.4 Growth from Bun dled Offerings ................................................... 14
  4.5 Growth from Mobi le Ad verti sing .................................................. 15
  4.6 Merg ers & Acquisi tion s .............................................................. 15
  4.7 Network Coverag e & Capacity Expansi on ....................................... 16
  4.8 Offsh orin g & Outsou rcing .......................................................... 16
  4.9 Providi ng Low Cost Tel eph ony Using VOIP ..................................... 17
  4.11 Upgradi ng Network t o En abl e New Servi ces .................................. 17
5. Con clu sion ................................................................................. 18
App endix A: K ey IT S pen ding Deci sion Makers ....................................... 19
  Finlan d ....................................................................................... 19
  Sweden ...................................................................................... 19
App endix B: Defi nition s .................................................................... 21
  B.1 Soft ware ............................................................................... 21
  B.2 Hard ware ............................................................................... 23
  B.3 Servi ces ................................................................................ 24
App endix C: Meth odol ogy .................................................................. 26
  C.1 Eval u ati ng Cri tical ity Score ........................................................ 26
  C.2 Eval u ati ng Demand Score .......................................................... 29
Oth er Rep ort s in This S eri es .............................................................. 30




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                                                                            Tel ia So ner a Gr o up A B - 2 0 0 8




                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ...............................................................................5
Exhibit 3.1: Software Sales Opportunities Map ...............................................................7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software ....................................8
Exhibit 3.3: Hardware Sales Opportunities Map ..............................................................9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map.......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 26
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 27
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 27
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 28
Exhibit C5: Calculations for Estimating Demand Score .................................................. 29




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                                                              Tel ia So ner a Gr o up A B - 2 0 0 8




1. Company Overview

1.1 Business Overview
TeliaSonera AB is a Sweden based telecommunications services provider, mainly in the
Nordic and Baltic regions. It is also operational in Spain, Russia, Turkey and Eurasia. The
company is organized into four principal business areas: the Mobility Services area, which
provides wireless communication solutions; Broadband Services that comprises broadband
solutions for home and business; the Integrated Enterprise Services area, which manages
companies’ internal information technology (IT) and telecom infrastructure, and the Eurasia
area, which comprises TeliaSonera’s shareholding activities in Kazakhstan, Azerbaijan,
Uzbekistan, Tajikistan, Georgia, Moldova, Russia and Turkey, under the brands K’Cell,
Azercell, Coscom, Indigo, Somoncom, Geocell, Moldcell, MegaFon, Turkcell and Life. In the
Nordic countries TeliaSonera operates under the brands Telia, Halebop, Sonera, TeleFinland,
NetCom, and others. In the Baltic countries it operates the brands Omnitel, Teo, LMT, EMT,
and others.


1.2 Key Figures
The group recorded revenues of $15,055.2 million (SEK 96,344 million) during the fiscal
year ended 31st December 2007 up from $13,304.7 million (SEK 91,060 million) during the
fiscal year ended 31st December 2006. In terms of US dollars, this translates to an increase
of 13.1 percent, which is mainly attributed to exchange rate fluctuations. In terms of SEK,
the increase was 5.8 percent.

The net profit was $3,171.8 million (SEK 20,298 million) in fiscal 2007 up from
								
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