TDC A/S IT Sales Opportunities-2008 by InfinitiResearch

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									      TDC A/S
IT Sales Opportunities - 2008
                                                                                 TDC Gr ou p - 2 0 0 8
                                                                                T DC A / S - 2 0 0 8




                                   Table of Contents

1. Company Overvi ew ........................................................................ 4
   1.1 Bu sin ess Overview ................................................................... 4
   1.2 K ey Figu res ............................................................................ 4
   1.3 Corporate Headqu arters ............................................................ 4
2. IT Spending and Depl oymen ts ......................................................... 5
3. IT Sal es Opportunities ................................................................... 6
   3.1 IT Sales Opportuniti es - Software ............................................... 7
   3.2 IT Sales Opportuniti es - Hardware .............................................. 9
   3.3 IT Sales Opportuniti es - Services ............................................... 11
4. Sal es Drivers .............................................................................. 13
   4.1 Bu sin ess Continuity & Risk Man agement ...................................... 13
   4.2 Customer Data Protection ........................................................ 13
   4.3 Customer Segmen tati on & Targeting ........................................... 14
   4.4 Enterprise Secu rity ................................................................. 14
   4.5 Growth from Bun dled Offerings ................................................. 14
   4.6 Growth from Con vergen ce ........................................................ 15
   4.7 Growth from Mobile Broadban d .................................................. 15
   4.8 Growth from Mobile TV ............................................................ 15
   4.9 Mergers & Acquisi tion s ............................................................ 16
   4.10 Offsh oring & Ou tsou rcing ....................................................... 16
   4.11 Partn erships, Allian ces, & Li cen sing .......................................... 17
   4.12 Providing Low Cost Teleph on y Using VoIP ................................... 17
   4.13 Upgrading Network to En abl e New Servi ces ................................ 17
   4.14 Usin g Han dset Desi gn & Fun ction ality to Win Cu stomers ................ 18
5. Con clu sion ................................................................................. 19
Appendix A: K ey IT Spen ding Deci sion Makers ....................................... 20
   Den mark ................................................................................... 20
Appendix B: Definition s .................................................................... 21
   B.1 Software .............................................................................. 21
   B.2 Hardware ............................................................................. 23
   B.3 Servi ces ............................................................................... 24
Appendix C: Meth odol ogy .................................................................. 26
   C.1 Evalu ating Criticality Score ...................................................... 26
   C.2 Evalu ating Demand Score ........................................................ 29
Oth er Reports in this Seri es ............................................................... 30




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                                                                                             T DC A / S - 2 0 0 8



                                          List of Exhibits
Exhibit 2.1: IT Deployment Details..............................................................................5
Exhibit 3.1: Software Sales Opportunities Map ............................................................... 7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software .................................... 8
Exhibit 3.3: Hardware Sales Opportunities Map .............................................................. 9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ............................... 110
Exhibit 3.5: IT Services Sales Opportunities Map .......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 26
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 27
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 27
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 28
Exhibit C5: Calculations for Estimating Demand Score .................................................. 29




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1. Company Overview

1.1 Business Overview
TDC A/S provides telecommunication services in Nordic region including Scandinavia,
Switzerland, Hungary, and Poland. The Company's operations consist of five major
segments - the Business Nordic segment, the FixedNet Nordic segment, the Mobile Nordic
Segment, the YouSee segment, and the Sunrise segment. The Business Nordic segment
provides corporate telecommunication solutions to Denmark and other Nordic countries in
the form of data communications and Internet Services. The FixedNet Nordic segment is a
provider of landline telephony for the residential of Denmark including small office or home
office (SOHO) customers and wholesale customers. The Mobile Nordic segment offers
wireless communications services to the SOHO, wholesale, and residential customers
								
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