Sony Corporation - IT Sales Opportunities - 2008 by InfinitiResearch

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									Sony Corporation
IT Sales Opportunities - 2008
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                                            Table of Contents

1. Comp any Overvi ew ....................................................................................... 4
   1.1 B usin ess Overvi ew ..................................................................................... 4
   1.2 Key Figures ................................................................................................ 4
   1.3 Corp orate Headqua rt ers ........................................................................... 4
2. I T Sp en din g an d Depl oyment s ........................................................................ 5
3. I T Sal es Opp ort uniti es ..................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software ............................................................... 7
   3.2 I T Sal es Op p ort uniti es - H ardware ............................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services .............................................................. 11
4. Sal es Drivers ................................................................................................. 13
   4.1 B ein g E nvironmental Friendl y .................................................................. 13
   4.2 Ca pac it y E xp an sion ................................................................................ 13
   4.3 Coll ab orati on & Partn ersh ip .................................................................... 14
   4.4 Empl oyee Producti vit y & Compen sati on Management ........................... 14
   4.5 Expan din g Researc h & Devel opment Acti viti es ...................................... 15
   4.6 Fa ster & Bett er Product Devel opment ..................................................... 16
   4.7 Openin g New Facil ity .............................................................................. 16
   4.8 I mprovi ng Cust omer Servic e ................................................................... 17
   4.9 Introducing New Products ....................................................................... 17
   4.10 On lin e Sal es & Marketin g ...................................................................... 18
   4.11 Undert aking New Sal es & M arketi ng In itiative ....................................... 18
5. Con cl usi on ................................................................................................... 20
Ap p en dix A: Key I T Sp endin g Deci si on M ak ers ................................................. 21
   Jap an ........................................................................................................... 21
   Un ited Stat es of Americ a .............................................................................. 22
Ap p en dix B : Defi niti on s .................................................................................... 24
   B .1 Software .................................................................................................. 24
   B .2 Ha rdware ................................................................................................ 26
   B .3 Servi ces ................................................................................................... 27
Ap p en dix C: M eth odol ogy ............................................................................... 29
   C.1 E va l uatin g Criticalit y Sc ore .................................................................... 29
   C.2 E va l uatin g Deman d Sc ore ...................................................................... 32
Oth er Rep orts in Thi s Seri es .............................................................................. 33




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                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ...............................................................................5
Exhibit 3.1: Software Sales Opportunities Map ...............................................................7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software ....................................8
Exhibit 3.3: Hardware Sales Opportunities Map ..............................................................9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map.......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit 4.1: Key Capacity Expansion Plans................................................................... 13
Exhibit 4.2: Key Geographical Expansion Plans ............................................................ 16
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 29
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 30
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 30
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 31
Exhibit C5: Calculations for Estimating Demand Score .................................................. 32




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1. Company Overview

1.1 Business Overview
Sony Corporation (Sony) is the ultimate parent company of the Sony Group. Company is
primarily focused on Electronics, such as audio-visual, information technology products &
components; Game, such as PlayStation; Entertainment, such as motion pictures and
music, and Financial Services, such as insurance and banking sectors. It has five segments:
Electronics, Games, Pictures, Financial Services and all Other. In the Electronics segment, it
develops, designs, manufactures and sells various kinds of electronic equipment,
instruments and devices for 
								
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