Singapore Telecommunications Limited-IT Sales Opportunities-2009 by InfinitiResearch

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Singapore Telecommunications Limited (SingTel) is a leading provider of telecommunication operating systems and services. The company is engaged in providing systems and services in fixed-line, as well as mobile and data communications, Internet access, IT consulting and satellite communications. The company also operates in television subscription and telecommunication equipment sale. SingTel has acquired the license and spectrum to provide 3G mobile communications systems and services along with wireless broadband systems and services in 2008.
Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. Industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for SingTel.
Further, various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by SingTel might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service.
Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT Selling Opportunities Map’ for hardware (including telecom equipment), software and IT services for SingTel. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that SingTel will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to SingTel. Level III opportunities have the lowest scores and hence, unlik

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Singapore Telecommunications Limited
          IT Sales Opportunities - 2009
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                                   Table of Contents

1. Company Overvi ew ........................................................................ 4
   1.1 Bu sin ess Overview ................................................................... 4
   1.2 K ey Figu res ............................................................................ 4
   1.3 Corporate Headqu arters ............................................................ 4
2. IT Spending and Depl oymen ts ......................................................... 5
3. IT Sal es Opportunities ................................................................... 6
   3.1 IT Sales Opportuniti es - Software ............................................... 7
   3.2 IT Sales Opportuniti es - Hardware .............................................. 9
   3.3 IT Sales Opportuniti es - Services ............................................... 11
4. Sal es Drivers .............................................................................. 13
   4.1 Customer Segmen tati on & Targeting ........................................... 13
   4.2 Customer Service ................................................................... 13
   4.3 Growth from Bun dled Offerin gs ................................................. 14
   4.4 Growth from Con vergen ce ........................................................ 14
   4.5 Growth from Intern ati on al Mobility ............................................. 15
   4.6 Growth from M -Commerce and M- Payments .................................. 15
   4.7 Growth from Mobile Adverti sing ................................................. 16
   4.8 Growth from Mobile Broadba n d .................................................. 16
   4.9 Growth from Mobile TV ............................................................ 16
   4.10 Mergers & Acquisition s ........................................................... 17
   4.11 Network Coverage & Capacity Expan si on .................................... 17
   4.12 Partn erships, Allian ces, & Li cen sing .......................................... 17
   4.13 Providing Low Cost Teleph on y U sing VoIP ................................... 18
   4.14 Upgrading Network to En abl e New Servi ces ................................ 18
5. Con clu sion ................................................................................. 20
Appendix A: K ey IT Spen ding Deci sion Makers ....................................... 21
   In dia ........................................................................................ 21
   Sin gapore .................................................................................. 21
   USA .......................................................................................... 22
Appendix B: Definition s .................................................................... 23
   B.1 Software .............................................................................. 23
   B.2 Hardware ............................................................................. 25
   B.3 Servi ces ............................................................................... 26
Appendix C: Meth odol ogy .................................................................. 28
   C.1 Evalu ating Criticality Score ...................................................... 28
   C.2 Evalu ating Demand Score ........................................................ 31
Oth er Reports in This Seri es .............................................................. 32




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                                  List of Exhibits
Exhibit 2.1: IT Deployment Details ....................................................... 5
Exhibit 3.1: Software Sales Opportunities Map ........................................ 7
Exhibit 3.2: Opportunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opportunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opportunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit C1: Calculation s for Estimating Cri ticality Score ........................... 28
Exhibit C2: Criticality Scores for Various Software Application s ................. 29
Exhibit C3: Criticality Scores for Various Hardware Produ cts ..................... 29
Exhibit C4: Criticality Scores for Various IT Servi ces ............................... 30
Exhibit C5: Calculation s for Estimating Deman d Score ............................. 31




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1. Company Overview

1.1 Business Overview
Singapore Telecommunications Limited (SingTel) is a leading provider of telecommunication
operating systems and services. The company is engaged in providing systems and services
in fixed-line, as well as mobile and data communications, Internet access, IT consulting and
satellite communications. The company also operates in television subscription and
telecommunication equipment sale. SingTel has acquired the license and spectrum to
provide 3G mobile communications systems and services along with wireless broadband
systems and services in 2008.


1.2 Key Figures
The group recorded revenues of $10,754.6 million (S$14,844.4 million) during the fiscal
year ended 31st March 2008, up from $8,818.2 million (S$13,376.9 million) during the
fiscal year ended 31st March 2007. In terms of US dollars, this translated to an increase of
22.0 percent. In terms of Singapore Dollar, the increase in revenue was 11.0 percent.
The net profit was $2,869.5 million (S$3,960.7 million) in fiscal year 2008, up from
$2,491.4 million (S$3,779.3 million) in fiscal year 2007, an increase of 15.2 percent in
terms of US dollars. In terms of Singapore Dollar, the increase in net profit was 4.8 percent.
The company’s total assets increased to $
								
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