Siemens AG - IT Sales Opportunities - 2008 by InfinitiResearch

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									   Siemens AG
IT Sales Opportunities - 2008
                                                                                                   Si em ens AG - 2 0 0 8




                                             Table of Contents

1. Comp any Overvi ew ....................................................................................... 4
   1.1 B usin ess Overvi ew ..................................................................................... 4
   1.2 Key Figures ................................................................................................ 4
   1.3 Corp orate Headqua rt ers ........................................................................... 4
2. I T Sp en din g an d Depl oyment s ........................................................................ 5
3. I T Sal es Opp ort uniti es ..................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software ............................................................... 7
   3.2 I T Sal es Op p ort uniti es - H ardware ............................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services .............................................................. 11
4. Sal es Drivers ................................................................................................. 13
   4.1 B ein g E nvironmental Friendl y .................................................................. 13
   4.2 B usin ess Portfol i o M anagement ............................................................... 13
   4.3 B usin ess Risk management ...................................................................... 14
   4.4 Ca pac it y E xp an sion ................................................................................ 14
   4.5 Coll ab orati on & Partn ersh ip .................................................................... 15
   4.6 Cost Cuttin g & Op erati onal Effi ciency .................................................... 15
   4.7 Currenc y & Forex M anagement .............................................................. 16
   4.8 Expan din g Researc h & Devel opment Acti viti es ...................................... 16
   4.9 I mprovi ng Cust omer Servic e ................................................................... 17
   4.10 M ergers & Ac q uisiti on s .......................................................................... 17
   4.11 Offsh ori ng & Outsourci ng ...................................................................... 18
   4.12 Op ening New Fac ilit y ............................................................................ 18
5. Con cl usi on ................................................................................................... 19
Ap p en dix A: Key I T Sp endin g Deci si on M ak ers ................................................. 20
   German y ....................................................................................................... 20
   US A ............................................................................................................... 21
Ap p en dix B : Defi niti on s .................................................................................... 22
   B .1 Software .................................................................................................. 22
   B .2 Ha rdware ................................................................................................ 24
   B .3 Servi ces ................................................................................................... 25
Ap p en dix C: M eth odol ogy ............................................................................... 27
   C.1 E va l uatin g Criticalit y Sc ore .................................................................... 27
   C.2 E va l uatin g Deman d Sc ore ...................................................................... 30
Oth er Rep orts in Thi s Seri es .............................................................................. 31




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                                                                                                                           Si em ens AG - 2 0 0 8




                                                           List of Exhibits
Exhibit 2.1: IT Deploym ent Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Exhibit 3.1: Soft ware Sal es Opportunities Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Exhibit 3.2: Opportunities and Related Sal es Dri vers for Software . . . . . . . . . . . . . . . . 8
Exhibit 3.3: Hardware Sales Opportunities Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Exhibit 3.4: Opportunities and Related Sal es Dri vers for Hardware . . . . . . . . . . . . . . 10
Exhibit 3.5: IT Services Sales Opportuniti es Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Exhibit 3.6: Opportunities and Related Sal es Dri vers for IT Servi ces . . . . . . . . . . . . 12
Exhibit 4.1: K ey Capaci t y Exp an sion Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Exhibit 4.2: K ey Geographical Expan sion Pl an s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Exhibit C1: Cal culation s for Estimating Cri ticality Score . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Exhibit C2: Cri tical ity Scores for Various Software Application s . . . . . . . . . . . . . . . . . . . 28
Exhibit C3: Cri tical ity Scores for Various Hardware Produ cts . . . . . . . . . . . . . . . . . . . . . . . 28
Exhibit C4: Cri tical ity Scores for Various IT Servi ces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Exhibit C5: Cal culation s for Estimating Deman d S core . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30




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                                                                         Si em ens AG - 2 0 0 8




1. Company Overview

1.1 Business Overview
Siemens AG (Siemens) is engaged in electronics and electrical engineering. The majority of
the company's business
								
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