Porsche
IT Sales Opportunities - 2008
P or s c he - 2 0 0 8
Table of Contents
1. Company Overvi ew ........................................................................ 4
1.1 Bu sin ess Overview .................................................................... 4
1.2 K ey Figu res ............................................................................. 4
1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending & Depl oyment s ............................................................ 5
3. IT Sal es Op p ortuni ties ................................................................... 6
3.1 IT Sales Opp ortuni ti es - Software................................................. 7
3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
4.1 Being Envi ron men tal F riendly ..................................................... 13
4.2 Cap aci ty Exp an sion .................................................................. 13
4.3 Cu rren cy & F orex Man ag emen t ................................................... 14
4.4 Empl oyee Prod uctivit y & Compen sation Management ....................... 14
4.5 Exp andi ng R esearch & Devel opment Activities ................................ 14
4.6 Imp rovi ng Cu st om er S ervice ...................................................... 15
4.7 In formati on & Kn owl edge Managemen t ......................................... 15
4.8 In tel lectu al Propert y Management ............................................... 15
4.9 In trod uci ng New Produ ct s .......................................................... 16
4.10 Merg ers & Acqui si tion s ............................................................ 16
4.11 Sal es Force Exp an si on ............................................................. 17
4.12 Understan di ng Cu st om er n eeds ................................................. 17
5. Con clu sion ................................................................................. 18
App endix A: K ey IT Deci si on Makers .................................................... 19
Au stria ....................................................................................... 19
German y ..................................................................................... 19
United Stat es ............................................................................... 20
App endix B: Defi nition s .................................................................... 21
B.1 Soft ware ............................................................................... 21
B.2 Hard ware ............................................................................... 23
B.3 Servi ces ................................................................................ 24
App endix C: Meth odol og y ................................................................. 26
C.1 Eval u ati ng Cri tical ity Score ........................................................ 26
C.2 Eval u ati ng Demand Score .......................................................... 29
Oth er Rep ort s in This S eri es .............................................................. 30
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P or s c he - 2 0 0 8
List of Exhibits
Exhibit 2.1: IT Deploym ent Details ....................................................... 5
Exhibit 3.1: Soft ware Sal es Opportunities Map ........................................ 7
Exhibit 3.2: Opp ortunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opp ortunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opp ortunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit 4.1: K ey Capaci t y Exp an sion Plans ............................................ 13
Exhibit C1: Cal culation s for Estimating Cri ticality Score ........................... 26
Exhibit C2: Cri tical ity Scores for Various Software Application s ................. 27
Exhibit C3: Cri tical ity Scores for Various Hardware Produ cts ..................... 27
Exhibit C4: Cri tical ity Scores for Various IT Servi ces ............................... 28
Exhibit C5: Cal culation s for Estimating Deman d Score ............................. 29
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P or s c he - 2 0 0 8
1. Company Overview
1.1 Business Overview
Porsche Automobil Holding SE (Porsche), formerly Dr. Ing. h.c. F. Porsche AG, is a German
car manufacturer. The company's core products are sports cars and all-terrain vehicles. The
Porsche sports car range includes the Boxster, the Cayman and the 911. The Boxster and
the Boxster S are contemporary reinterpretations of the company's original roadsters, the
356/1 and the 550 Spyder. There are several varieties of the 911, representing the model's
continuous evolution. The company's all-terrain models, Cayenne, Cayenne S, Cayenne
Turbo and Cayenne Turbo S are balanced, four-wheel drive vehicles for on-road and off-
road use. Porsche AG also offers financing services, spare parts and accessories for new and
classic models, as well as an approved used car ser