Panasonic Corporation - IT Sales Opportunities - 2008 by InfinitiResearch

VIEWS: 18 PAGES: 31

More Info
									Panasonic Corporation
  IT Sales Opportunities - 2008
                                                                                Pa nas oni c C or p or at i on - 2 0 0 8




                                            Table of Contents

1. Compan y Overvi ew ............................................................................................ 4
   1.1 Busin ess Overvi ew .......................................................................................... 4
   1.2 Key Figures ..................................................................................................... 4
   1.3 Corp orate Headquart ers ................................................................................ 4
2. I T Spendin g an d Depl oyment s ............................................................................. 5
3. I T Sales Opp ort uniti es .......................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software .................................................................... 7
   3.2 I T Sal es Op p ort uniti es - Hardware .................................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services ................................................................... 11
4. Sales Drivers ...................................................................................................... 13
   4.1 Being E nvironmental Friendly ....................................................................... 13
   4.2 Busin ess Portfol i o M anagement .................................................................... 13
   4.3 Collab orati on & Partn ersh ip ......................................................................... 14
   4.4 Cost Cuttin g & Op erati on al Efficiency ......................................................... 14
   4.5 Expan din g Research & Development Activities ........................................... 15
   4.6 Openin g New Facil ity ................................................................................... 15
   4.7 I mprovi ng Cust omer Service ........................................................................ 16
   4.8 Introducin g New Products ............................................................................ 16
   4.9 Man ufact urin g Process Improvement s ......................................................... 17
   4.10 M ergers & Acq uisiti on s ............................................................................... 18
   4.11 Onlin e Sal es & Marketin g ........................................................................... 18
   4.12 Undert akin g New Sal es & M arketing Initiative ............................................ 18
5. Conclusi on ........................................................................................................ 19
Appendix A: Key I T Sp en din g Decision M akers ...................................................... 20
   Japan ................................................................................................................ 20
Appendix B : Defi niti on s ......................................................................................... 21
   B.1 Software ....................................................................................................... 21
   B.2 Hardware ..................................................................................................... 23
   B.3 Servi ces ........................................................................................................ 24
Appendix C: M eth odol ogy .................................................................................... 26
   C.1 E val uatin g Criticalit y Score ......................................................................... 26
   C.2 E val uatin g Deman d Score ........................................................................... 29
Other Rep orts in Thi s Seri es ................................................................................... 30




                                                                                                                               2
                                                                           Pa nas oni c C or p or at i on - 2 0 0 8




                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ............................................................................... 5
Exhibit 3.1: Software Sales Opportunities Map ............................................................... 7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software .................................... 8
Exhibit 3.3: Hardware Sales Opportunities Map .............................................................. 9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map .......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit 4.1: Key Geographical Expansion Plans ............................................................ 16
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 26
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 27
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 27
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 28
Exhibit C5: Calculations for Estimating Demand Score .................................................. 29




                                                                                                                       3
                                                             Pa nas oni c C or p or at i on - 2 0 0 8




1. Company Overview

1.1 Business Overview
Panasonic Corporation Electric Industrial Co., Ltd. (Panasonic Corporation) is engaged in the
production and sales of electronic and electric products in an array of business areas. It
offers a range of products, systems and components for consumer, business and industrial
use. Most of the company‟s products are marketed under the Panasonic brand name
worldwide, along with other product, or region, specific brand names, including National
primarily for home appliances and household electric equipment sold in Japan, and Technics
for certain high-fidelity products. Some of its subsidiaries also use their own brand names,
such as PanaHome. Segments comprise audiovisual connection (AVC) networks, home
appliances, components and devices, Panasonic Corporation Electric Works, Ltd. (MEW) and
PanaHome Corporation (PanaHome), and others.


1.2 Key Figures
The 
								
To top