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Panasonic Corporation - IT Sales Opportunities - 2008 by InfinitiResearch

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Panasonic Corporation Electric Industrial Co., Ltd. (Panasonic Corporation) is engaged in the production and sales of electronic and electric products in an array of business areas. It offers a range of products, systems and components for consumer, business and industrial use. Most of the company’s products are marketed under the Panasonic brand name worldwide, along with other product, or region, specific brand names, including National primarily for home appliances and household electric equipment sold in Japan, and Technics for certain high-fidelity products. Some of its subsidiaries also use their own brand names, such as PanaHome. Segments comprise audiovisual connection (AVC) networks, home appliances, components and devices, Panasonic Corporation Electric Works, Ltd. (MEW) and PanaHome Corporation (PanaHome), and others. Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example – increase in sourcing from low cost countries might influence Panasonic to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in ‘TechNavio’, we have computed a ‘criticality score’ for various IT products and services, for Panasonic. Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example – an acquisition by Panasonic might result in opportunities for IT migration and integration services. By tracking these sales drivers (using ‘TechNavio’), we have arrived at a demand score for each product and service. Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the ‘IT

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									Panasonic Corporation
  IT Sales Opportunities - 2008
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                                            Table of Contents

1. Compan y Overvi ew ............................................................................................ 4
   1.1 Busin ess Overvi ew .......................................................................................... 4
   1.2 Key Figures ..................................................................................................... 4
   1.3 Corp orate Headquart ers ................................................................................ 4
2. I T Spendin g an d Depl oyment s ............................................................................. 5
3. I T Sales Opp ort uniti es .......................................................................................... 6
   3.1 I T Sal es Op p ort uniti es - Software .................................................................... 7
   3.2 I T Sal es Op p ort uniti es - Hardware .................................................................. 9
   3.3 I T Sal es Op p ort uniti es - Services ................................................................... 11
4. Sales Drivers ...................................................................................................... 13
   4.1 Being E nvironmental Friendly ....................................................................... 13
   4.2 Busin ess Portfol i o M anagement .................................................................... 13
   4.3 Collab orati on & Partn ersh ip ......................................................................... 14
   4.4 Cost Cuttin g & Op erati on al Efficiency ......................................................... 14
   4.5 Expan din g Research & Development Activities ........................................... 15
   4.6 Openin g New Facil ity ................................................................................... 15
   4.7 I mprovi ng Cust omer Service ........................................................................ 16
   4.8 Introducin g New Products ............................................................................ 16
   4.9 Man ufact urin g Process Improvement s ......................................................... 17
   4.10 M ergers & Acq uisiti on s ............................................................................... 18
   4.11 Onlin e Sal es & Marketin g ........................................................................... 18
   4.12 Undert akin g New Sal es & M arketing Initiative ............................................ 18
5. Conclusi on ........................................................................................................ 19
Appendix A: Key I T Sp en din g Decision M akers ...................................................... 20
   Japan ................................................................................................................ 20
Appendix B : Defi niti on s ......................................................................................... 21
   B.1 Software ....................................................................................................... 21
   B.2 Hardware ..................................................................................................... 23
   B.3 Servi ces ........................................................................................................ 24
Appendix C: M eth odol ogy .................................................................................... 26
   C.1 E val uatin g Criticalit y Score ......................................................................... 26
   C.2 E val uatin g Deman d Score ........................................................................... 29
Other Rep orts in Thi s Seri es ................................................................................... 30




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                                           List of Exhibits
Exhibit 2.1: IT Deployment Details ............................................................................... 5
Exhibit 3.1: Software Sales Opportunities Map ............................................................... 7
Exhibit 3.2: Opportunities and Related Sales Drivers for Software .................................... 8
Exhibit 3.3: Hardware Sales Opportunities Map .............................................................. 9
Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware ................................. 10
Exhibit 3.5: IT Services Sales Opportunities Map .......................................................... 11
Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services ............................... 12
Exhibit 4.1: Key Geographical Expansion Plans ............................................................ 16
Exhibit C1: Calculations for Estimating Criticality Score ................................................. 26
Exhibit C2: Criticality Scores for Various Software Applications ...................................... 27
Exhibit C3: Criticality Scores for Various Hardware Products .......................................... 27
Exhibit C4: Criticality Scores for Various IT Services ..................................................... 28
Exhibit C5: Calculations for Estimating Demand Score .................................................. 29




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1. Company Overview

1.1 Business Overview
Panasonic Corporation Electric Industrial Co., Ltd. (Panasonic Corporation) is engaged in the
production and sales of electronic and electric products in an array of business areas. It
offers a range of products, systems and components for consumer, business and industrial
use. Most of the company‟s products are marketed under the Panasonic brand name
worldwide, along with other product, or region, specific brand names, including National
primarily for home appliances and household electric equipment sold in Japan, and Technics
for certain high-fidelity products. Some of its subsidiaries also use their own brand names,
such as PanaHome. Segments comprise audiovisual connection (AVC) networks, home
appliances, components and devices, Panasonic Corporation Electric Works, Ltd. (MEW) and
PanaHome Corporation (PanaHome), and others.


1.2 Key Figures
The 
								
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