Nokia Corporation - IT Sales Opportunities - 2008 by InfinitiResearch

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									Nokia Corporation
IT Sales Opportunities - 2008
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                                   Table of Contents

1. Company Overvi ew ........................................................................ 4
  1.1 Bu sin ess Overview .................................................................... 4
  1.2 K ey Figu res ............................................................................. 4
  1.3 Corp orat e Headqu art ers ............................................................. 4
2. IT Sp ending and Depl oymen ts ......................................................... 5
3. IT Sal es Op p ortuni ties ................................................................... 6
  3.1 IT Sales Opp ortuni ti es - Software................................................. 7
  3.2 IT Sales Opp ortuni ti es - Hardware ................................................ 9
  3.3 IT Sales Opp ortuni ti es - Services ................................................ 11
4. Sal es Dri vers .............................................................................. 13
  4.1 Being Envi ron men tal F riendly ..................................................... 13
  4.2 Cap aci ty Exp an sion .................................................................. 13
  4.3 Collab orati on & Partn ership ....................................................... 13
  4.4 Cost Cu tting & Op eration al Effici en cy ........................................... 14
  4.5 Exp andi ng R esearch & Devel opment Activities ................................ 14
  4.6 Geog rap hic Exp an si on ............................................................... 15
  4.7 In trod uci ng New Produ ct s .......................................................... 15
  4.8 Merg ers & Acquisi tion s .............................................................. 16
  4.9 Un d erst andi ng Cu st omer Needs .................................................. 16
  4.10 Undertaking New Sal es & Marketing Initiative .............................. 17
5. Con clu sion ................................................................................. 18
App endix A: K ey IT S pen ding Deci sion Makers ....................................... 19
  Den mark ..................................................................................... 19
  Finlan d ....................................................................................... 19
  United Stat es ............................................................................... 20
App endix B: Defi nition s .................................................................... 21
  B.1 Soft ware ............................................................................... 21
  B.2 Hard ware ............................................................................... 23
  B.3 Servi ces ................................................................................ 24
App endix C: Meth odol ogy .................................................................. 26
  C.1 Eval u ati ng Cri tical ity Score ........................................................ 26
  C.2 Eval u ati ng Demand Score .......................................................... 29
Oth er Rep ort s in This S eri es .............................................................. 30




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                                   List of Exhibits
Exhibit 2.1: IT Deploym ent Details ....................................................... 5
Exhibit 3.1: Soft ware Sal es Opportunities Map ........................................ 7
Exhibit 3.2: Opp ortunities and Related Sal es Dri vers for Software ............... 8
Exhibit 3.3: Hardware Sales Opportunities Map ....................................... 9
Exhibit 3.4: Opp ortunities and Related Sal es Dri vers for Hardware ............. 10
Exhibit 3.5: IT Services Sales Opportuniti es Map .................................... 11
Exhibit 3.6: Opp ortunities and Related Sal es Dri vers for IT Servi ces ........... 12
Exhibit 4.1: K ey Capaci t y Exp an sion Plans ............................................ 13
Exhibit C1: Cal culation s for Estimating Cri ticality Score ........................... 26
Exhibit C2: Cri tical ity Scores for Various Software Application s ................. 27
Exhibit C3: Cri tical ity Scores for Various Hardware Produ cts ..................... 27
Exhibit C4: Cri tical ity Scores for Various IT Servi ces ............................... 28
Exhibit C5: Cal culation s for Estimating Deman d Score ............................. 29




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1. Company Overview

1.1 Business Overview
Nokia Corporation (Nokia) is the world's leading mobile phone supplier and a leading
supplier of mobile and fixed telecom networks including related customer services. The
Group operates in two business segments – Devices & Services and Nokia Siemens
Networks.


1.2 Key Figures
The group recorded revenues of $75,150 million (€51,058 million) during the fiscal year
ended 31st December 2007 up from $54,251 million (€41,121 million) during the fiscal year
ended 31st December 2006. In terms of US dollars, this translates to an increase of 38.5
percent, which is mainly attributed to exchange rate fluctuations. In terms of Euro, the
increase in revenue was 24.2 percent.
The net profit was $10,605 million (€7,205 million) in fiscal 2007 up from $5,681 million
(€4,306 million) in fiscal 2006, an increase of 86.7 percent in US dollars terms. In terms of
Euro, the increase in net profit was 67.3 percent.
The company’s total assets witnessed an increase to $55,340 million (€37,599 million) in
2007, from $29,839 million (€22,617 millio
								
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